Most people spend their lives wishing, instead of doing. The problem with that approach is that it doesn’t work!
Dreaming is great, but if we seriously want to see our wishes become a reality, we need to get off our rear ends and take action.
Don’t wish it was easier – Make yourself stronger.
Don’t wish it was [...]
Marketing goals within small businesses are typically just a list of numbers. If you want to set yourself some motivating, inspiring marketing goals, ask yourself this question:
If my business were perfect in every way, what would it look like right now?
Marketing goals
Your answer to that powerful, yet simple question, should be the foundation of your [...]
I had one of those moments earlier, where something suddenly clicks into place. I figured out that Jims Marketing Blog is not actually a blog.
Yes, it’s built using blog software, but it’s not a true blog. A blog (short for web log) was originally supposed to be an online journal. That’s why everything’s presented in [...]
I have a question for you:
Which people or companies do you publicly associate with?
The reason I am asking you this, is that potential customers and clients often look at the people or businesses we associate with, as a short-cut to determining the kind of people WE are.
Trust and credibility can either be destroyed or boosted [...]
When you are looking for new ideas or you need to solve a problem, do you think on paper? This post will show you 2 very simple, easy to use tools, which can help you become massively more creative and a superstar problem solver.
I was working at my desk the other day, when a friend [...]
If you use email or blogging to market your services, I believe you will find the following information really useful.
It’s all about the importance of avoiding certain words or phrases in your emails and blog posts, which could get them blocked from reaching your readers.
Whilst there are many different things that can lead to an [...]
I have had an idea, which I would like your feedback on.
I get quite a bit of email from people, asking me the same marketing and business development questions. Some of these questions are brilliant.
So, rather than reply to each one by email, as I do now, and share that answer with just one person, [...]
It’s a fact: We live in an age where people are seeking instant gratification. More than this, many people want results immediately – without having to do anything.
Ever wondered why there are so many of those spammy looking sites, selling ebooks / programs that promise to make you RICH in 30 days?
Those sites exist because [...]
One of the secrets of great communication, is to pick the correct delivery method, to get the maximum, targeted exposure for your message. We refer to this as “giving oxygen” to your marketing.
Marketing oxygen
Some of you will have noticed that when I made my BIG announcement here yesterday, I closed the comments section for that [...]
If you write a commercial blog or you are thinking of starting one, I would really appreciate it, if you would take a moment to check out The Ideas Blog.
Why?
It’s a blog I created, that’s designed especially for bloggers who want to turn their blogging into a financially successful business or income stream.
However, unlike most [...]
According to tens of millions of dollars worth of FREE publicity, Apple Inc might be about to launch some kind of Apple Tablet computer this week.
Isn’t that amazing?
No, not the idea of an Apple Tablet!
I’m talking about the only hard fact in this whole story – the FACT that once again, Apple Inc has managed [...]
Who is the top person or company in your industry right now; locally, nationally and internationally?
Many businesspeople can’t answer that question. Because of this, they miss out on some amazingly valuable information, which could save them years of wasted time and a stack of money.
As business owners, we tend to work hard in our business, [...]
I was listening to some people chatting yesterday, about their New Year’s resolutions. It seems that just 23 days into the New Year, every one of them had broken their resolutions. This is not uncommon. The queue to use the equipment at you local gym will be getting smaller right now, just as the queues [...]
This post is all about the marketing impact of perception, and how the way people feel has a massive influence, on whether or not they buy from or recommend certain brands.
The marketplace’s perception of a brand or industry is extremely important, which is why big brands work so hard to ensure that the general perception [...]
Here’s a quick question for you:
“Do you fit your business around your lifestyle or your lifestyle around your business?”
Many people start a business with big plans and dreams. They want to get out of the rat-race and start earning what they are really worth; not what their boss pays them. They want the freedom that [...]
