Here’s an important fact of business: People who are happy with the service they get from one of your competitors, are not looking for whatever your business is offering.
Satisfied customers and clients are exactly that… satisfied. They ignore marketing messages, because they’re not in the market for a new (whatever).
So, even if you’re providing amazing value. Even if you are less expensive. Even if you are faster or more reliable, your value will be virtually invisible to those who are not interested.
Focus on the dissatisfied
Of course, it’s important to build an awareness of how great your product or service is. This is essential, so people know who you are and where you are, when they become dissatisfied.
However, if you want to have the full attention of the most motivated buyers, [people ready to make a purchasing decision right now], seek out the dissatisfied.
It’s far more rewarding than trying to convince the disinterested. It’s also a a faster and more sustainable way to build a successful business.
Tip: Here’s some free advice on how to build a successful business, which includes lots of ideas and examples.