Today, I have a quick, yet extremely effective idea to share with you. It’s simply this:
Success comes to the business owners, consultants, freelancers and trainers, who embrace the edges.
Allow me to explain what this means to you and your business.
Why it pays to embrace the edges
Clients will eagerly hire you if your service is measurably better than the competition. The best providers are few in number. They are always in demand. This means they earn the best fees.
Other clients will eagerly hire you if your service is measurably faster than the competition. The fastest providers in some industries are always in demand. The 2 hour dry cleaner. The express delivery service. Providers like these are always busy and can charge more, because they solve a problem fast.
And some clients will buy from you if you’re cheaper than the competition.
Avoid the middle ground
Most business owners choose to cling to the middle ground. They’re neither better or faster or cheaper. And as a direct result, they make it impossible to grow their business in any meaningful way.
Think about it: There’s nothing to motivate a prospective client to hire an average provider. Nothing. Average businesses are everywhere. They compete on fees or prices and make life extremely hard for themselves. This is why the average business struggles [at best] or struggles for years and slowly goes broke.
A better approach
One of the first things I do when I work with a new client, is to show them how to get their business from the middle ground to the edge. Once we have done this, we have a massively more motivating proposition for their marketplace. It becomes easier for us to market their services and they can charge higher fees. Win win.
In short, every one of us needs to choose where we position our business. I strongly recommend you embrace the edges and avoid the over-crowded middle.
Read This: Here are real world examples of how to embrace the edges, starting today.