One of the most important questions in business, is this:
“Why should a prospective client [or customer] trust me?”
Here’s why that question is so important.
Trust and belief
Unless people believe what you say, none of your marketing is worth a dime. Trust is what builds belief. Trust is essential before someone will hire you. Trust is also what makes people feel comfortable recommending you. Trust is the foundation of your marketing. Period.
Take a look at your marketing and consider the following:
- Are you building trust with supporting information [like this] … or just making a series of marketing promises?
- Are you telling people how good you are… or showing them proof from past projects, media mentions, awards and case studies?
The bottom line here is clear. Without trust there is no belief and without belief, your marketing promises mean nothing.