From childhood, we are told about the importance of persistence. And rightly so! We’re told to keep on trying and to work hard. We’re told that quitters never win and winners never quit.
However, there are 2 very different ways to be persistent in business. Both require hard work, yet only one of them can lead to meaningful success.
Allow me to explain.
2 Types of persistence
It looks like this:
- Successful business owners know what their goal is and they persistently reach for that goal again and again. They work hard, persistently doing whatever is required to achieve their goal.
- The average business owner has an average strategy, which they persistently repeat again and again. They work hard, persistently, even when their strategy isn’t leading to success. That’s what makes an average business, average.
The thing about persistence
Persistence is essential for business success. The key is to make sure you’re persistent in the right areas.
Persist with your goals and persist with strategies and tactics that work. However, if you’re working hard and making too little progress, it’s time for you to stop… and find a better strategy to persist with.