Jim's Marketing Blog

Marketing ideas to help you grow your business

Author: Jim Connolly (page 133 of 195)

Get more inquiries from your site

When was the last time you updated the sales / services pages on your website or blog?

I ask this, because many people write the key pages of their websites or blogs when the sites are first built, and then they are left alone.  Even though the marketplace is changing faster today than ever before, many small business owners have not updated their services pages for months or years.

I was prompted to write this, after I rewrote my own services page.  I wanted to better reflect how I work with my clients and clearly explain what they get from having me personally looking after all their marketing for a year. I was able to get the core benefits of working with me across in fewer words, making it easier for prospective clients to get the information they needed quickly.  I also renamed the page to “Let’s Market Your Business” to make it as clear as possible that I work hand-in-hand with my clients on their marketing.

Some ideas on improving your sales or services pages

One of the best ways for you to ensure that the changes you make to YOUR site’s copywriting, is to base them on reader feedback.  For example:

  • Do people contact you via your site, with an incorrect assumption about the range services you offer?
  • Do you attract inquiries from your site, from people at the wrong end of the market?  In other words, if you offer a premium-priced service, are you getting inquiries from people looking for a budget-priced service?
  • Do you get enough inquiries from your site, in relation to the number of visitors your sales / services pages get?  If you are attracting visitors who are finding you using the correct search phrases, but they leave that page without purchasing or making an inquiry, your marketing messages are clearly not motivating them to take action.

Change, purely for the sake of change, is a pretty low leverage activity.  Thankfully, with online marketing we are able to test and measure exactly how a website is performing and make changes that lead to progress.

Let’s work together and grow your business. To find out more click here!

Photo: Candida Performa

Chris Brogan’s right! We work for you.

There’s an interesting post over on Chris Brogan’s blog right now.  It’s Chris’ response to a comment from one of his readers.  In essence, the reader was questioning why Chris refers to his readers as if he knew them well or was friends with them.  Anyhow, the following brief quote from the post really resonated with me, as it’s exactly how I feel about you and the others, who I connect with here on the blog.

Here’s what Chris said:

Me? I work for you. I don’t write this for my own entertainment. I *know* what I think about. I need to share with you so that you can make your own world more interesting.

I work for you

If you read this blog, I am developing valuable content for you and your business and that means I am working for you, your business and working to help you succeed.  It’s a beautiful working relationship because as I am sure Chris would agree, we get a great deal from the relationship too.  I love to share ideas, build community and help others.  By working for you here on the blog, I get to do all that and much more.

As is the case with so much in life, the more you give, the more you tend to get.  By working for you and trying to be of as much value to you as I can, you reward me with your; feedback, help, ideas, suggestions and you help me reach others too by sharing this blog with your network.  I also have many clients, who were initially readers.

As we approach the end of the year, I am working hard to develop more ways to be of service to you and your business in 2011.  I have to say, I am genuinely excited by the opportunities for me to be of greater service to you.

Have a great weekend!

Let’s work together and grow your business. To find out more click here!

You don’t have to be rich to be successful

I enjoyed a wonderful evening yesterday, talking with friends.  We laughed, joked, and shared a few stories, as we sat around an enormous log fire, in the kitchen of a friend’s 400 year old farmhouse.

Afterwards, I reflected on how it’s almost always the things that money CAN’T buy, which bring the most joy – Like great conversation with good friends.  In fact, none of the key moments in my life happened as a result of me spending a ton of money.

Many people think that the acquisition of money is the same as the acquisition of success or happiness.  It isn’t.  I know people with millions in the bank, who own all the things that money can buy, who are not particularly happy with their lives.   Equally, I know people who earn very little, yet have wonderful families, children they love and great friends.

I’m not suggesting for a moment that money isn’t important.  It is!  It’s hard to be happy, when you’re always worrying about how to pay the bills.

I am suggesting that whilst we build our financial futures, we also make sure we invest in developing those things that money can’t buy.

Let’s work together and grow your business. To find out more click here!

Photo: John Curno

Are you making this common marketing mistake?

As 2010 draws to a close, how happy are you with the progress your business made this year?

Many business owners have had a challenging year in 2010.  We know from small business failure rates, that the majority of them will stick with whatever they have been doing, mistakenly thinking that things will “just get better”.

Only a tiny minority of small business owners will proactively change course and get their business on track.  These inspired people understand that success comes only when you are following the right strategy.  They know that no matter how hard they work on the wrong plan, it still won’t work.  They know the difference between movement and progress.  That’s what today’s post is all about.

Movement

When you are working hard, it feels like you are making progress, even if you are going nowhere.  All that activity and determination, combined with your best intentions, creates the illusion of progress.  Now, when that kind of effort and intent are focused on an effective strategy, you will indeed make progress.  The challenge here, is that many people simply do not know what to do in order to succeed.  So, they end up doing what they already know how to do, even if it’s not working.  It’s demoralising and completely unnecessary.

Progress

Progress comes when we do the right things, correctly.  This means finding out exactly what YOU need to actually do, in order for your business to progress.  Now, being as your business is unique, you need to know what specifically to do, based on your unique situation.  YOUR strategy needs to reflect the following:

  • The amount of time you have available to market your business each week.  If you are following a strategy that requires more time than you currently have available, it will not work.
  • How much you can invest financially in your marketing.
  • The profile of clients or customers you want to attract.  An effective strategy is based on attracting only the best quality clients for your business.  Low value clients are demoralising to work with and they can make work a lot more stressful than it needs to be.
  • Your plan also needs to reflect your unique abilities regarding things like copywriting, negotiating and networking etc.  Your strengths, weaknesses and assets have to be incorporated into your plan.  Otherwise, you risk engaging in marketing that will be completely ineffective and enormously frustrating.

This blog is read by small business owners all over the world, in every industry and profession.  As a result, I try hard to be as relevant as possible to as many people as possible.  However, there are clear, obvious limitations on how much progress you can make, without working to a plan of action, that’s built around your unique situation.   This is why I offer you a service, where I personally help you to develop the strategies you need and show you how to put them into action.  There’s a waiting list and it will cost you a few thousand pounds to have me mentoring you for a full 12 months, but it’s a wonderful investment for those who want to enjoy the rewards of a successful business.

Whatever route you elect to take, make sure it’s moving you forward.

Let’s work together and grow your business. To find out more click here!

An exciting new service from Jim Connolly!

I’m excited to announce the launch of a brand new service, for those of you who are interested in developing additional sources of highly valuable, repeat income.

I believe this is the most valuable service I have launched in the past 10 years!

Just like my neighbours, there was a period of 5 days last week where I was snowed in.  However, unlike my neighbours, this had zero impact on my income or business.  That’s because the vast majority of my income is residualResidual income development is what this new service is all about.

For example, when someone buys my audio program from this site, the transaction is completed and the funds deposited into my bank regardless of whether I am in the gym, having lunch or playing with my son.  I invested a week writing it and 2 days recording it.  That was 5 years ago, and it still sells to people all over the world, generating tens of thousands of pounds worth of ongoing, almost pure profit in the process.  Not bad for a few days worth of enjoyable work.

Do you run a business or a self employed job?

I was quoted in The New York Times recently, regarding how most small business owners do not actually run a business, they simply run a self-employed job. The Times agreed!  In most cases, a small business owner needs to deliver X number of hours worth of work, for X amount of money.  The challenges business owners face when developing their income around this model include:

  • As my neighbours discovered, if they don’t show up at the office, their income drops, or stops.
  • When they take a holiday, their income stops (which is why so many small business owners take so few breaks!)
  • If they get ill, their income stops.
  • When they retire, their income drops.  At the point in their lives, where they need most money, they have even less and have to cut back.
  • Their income is capped all their working lives, because the number of hours they can work is capped.

I recommend a better approach

I suggest you get away from that model as soon as you can.  My new service is about developing something of value, which you create once and earn from many times; like the sales manuals that companies pay me for.  I write a sales manual once, which companies all over the world buy for their sales teams.  They pay me a license fee each year for using the manual.  I have manuals that were written a decade ago, which still generate revenue every year.

It’s not free money of course.  The first sale, of the first manual pays for my time, the following sales are then sources of extremely profitable, repeat income.  Like the audio program I mentioned earlier, this is an example of how to develop new income streams from what you know.  I have 18 different streams of income, which I currently earn from.  It’s not a magic formula, but it is an enjoyable, highly profitable way to make money from your knowledge.

Introducing my brand new service

Since I first started mentioning residual income on the blog, it’s not just The New York Times that picked up on it.  A number of you have emailed me to find out more on how to develop the right income streams for you and your business.

In view of this incredible level of interest, I am launching a brand new service in January, where I will show you how to identify and then develop and market your own residual income streams.  It’s a wonderful opportunity.

What next?

If you are interested in developing new, residual incomes for YOUR business and would like to know how my new service can help you, simply email me at Jim(@)Jimsmarketingblog.com with:

  • Your name
  • Company name
  • Email address & Country.

I will then make sure you are the first to know, when the full details are announced.  Places will be limited, so if you are interested, get in touch as soon as possible to avoid missing out!

Let’s work together and grow your business. To find out more click here!

Remembering Jim Rohn: 1 year on

It’s exactly 1 year ago today that my mentor, Jim Rohn, passed away.  Jim Rohn was a major influence to me and I will think about him even more today, as I celebrate his life and mourn his passing.  I would like to take this opportunity, to share one of my favourite Jim Rohn quotes with you:

“Don’t wish it was easier; wish you were better. Don’t wish for fewer problems; wish for more skills. Don’t wish for fewer challenges; wish for more wisdom.”

For more information on this amazing man, here’s the official Jim Rohn Tribute site.

Disclosure: That is not an affiliate link. I’m sharing it exclusively to help others discover the man, who helped me change my life.

Let’s work together and grow your business. To find out more click here!

Tweeting Wolf!

Did you ever read the story, about the boy who cried wolf?  The story goes that just for fun, a little shepherd boy would raise the alarm in his village by crying wolf.  The villages would come running to the rescue, only to find out he was paying games with them.  Then, one day, a wolf really did come and when he cried for help, no one bothered responding.

In marketing, particularly social media marketing, I see a lot of people crying wolf.  I see people sending out messages on Twitter, with links to their site and the direct request to “PLEASE RT!”  The first time I see this, I check their link out.  Is it a link to a special announcement?  Is it a very special offer they want you to retweet for them?  Is it the launch of a new product or service? No. On almost every occasion, it’s just a link to a blog post they wrote.

Here’s the challenge with that approach: When those people REALLY DO HAVE something to announce or launch, they will get very little traction from their followers.  By constantly asking/telling their followers to retweet their work, they devalue the request.

Conversely, when you very seldom ask your social network to help you share something, they respond extremely well.  That’s where the magic is.

I while ago, I sent out a link to my followers and asked them to retweet it.  It was a link to a site that had information on a missing child.  Throughout that day, I saw people sharing that link all over the place.  I started the Tweet with the words PLEASE RETWEET at the very beginning.  People are not used to seeing anything from me that asks for a retweet, so it grabbed their attention.  I have previously seen amazing results here on this blog, when I asked people to retweet a post, which asked readers what topics they wanted me to write about, so I could be of greater service to you and more relevant.  The feedback was superb.

Build as much credibility and trust as you can with your social network.  Be a source of value and help.  Then, in my experience, if you need their assistance with something important, they will want to help you and in great numbers too.

Let’s work together and grow your business. To find out more click here!

Are you benefiting from the magic of giving?

contribution, 1 to many, one-to-many

If you want to grow your business, through the act of giving; this post will give you a few ideas and help you avoid getting the balance wrong!

For almost a week now, the village where I live has been snowed in, with cars unable to move through the worst snow and ice this area has seen in decades.  So, a friend and I decided to see how we could get some food to the elderly residents; who couldn’t walk to the nearest shop, around 3 miles away, in such treacherous weather.  Thanks to a very helpful farmer, who took us part the way on his tractor, we were able to get to the shop and carry enough bread, milk and eggs to provide our elderly neighbours with some basic food for the next week.

As we delivered the groceries, without exception, we were greeted with; smiles, handshakes, hugs (and even a few kisses!)  The actual cost of the groceries was tiny.  The amazing response we received came from the intention behind what we did.

The beauty of contribution

People tend to respond extremely positively, when they know that you are doing something to help them, because you genuinely want to contribute.  This is something that many of the world’s most successful entrepreneurs and business owners have known for years.

I help thousands of people every week, through the information I give away here on this blog.  As a direct result, I have no need to market my services or advertise my services, beyond 1 single page on this site, which explains what I do.  That’s it!  By simply giving as much away for free as I can, I have a highly successful business, numerous income streams and a world-wide readership.

That’s because giving opens up the process of receiving.

The community here on the blog are VERY generous when it comes to sharing my posts and recommending me.  You’re amazing!  You also download my audio program and some of you hire me, when you decide to invest in professional marketing help.  It is very much a 2 way street, with everyone benefiting.  It’s a great way to grow a business and connect with brilliant people!

Start giving: One-to-many

However, for this process of giving and receiving to start, you need to get the ball rolling and start giving.

I’m not talking about giving your time away for free, offering one-to-one help, whilst you quickly go broke!

That kind of one-to-one help simply doesn’t scale for most of us and usually attracts people, with no respect for your time or its value.  That’s where many small business owners get the balance wrong and end up giving until it hurts them and hurts their finances!

I’m talking about using a one-to-many strategy.  In my experience, the best way to do this is via a blog.  Rather than spend 30 minutes of your time delivering one-to-one advice to a single person, you can use that same 30 minutes writing something like this post, which will reach hundreds, thousands or hundreds of thousands of people.

Contribution has always been a wonderful experience.  With the ability today, for business owners to contribute so much, to so many, for so little, the commercial benefits of giving are mind blowing.

What are you doing, in order to contribute to your marketplace?

Let’s work together and grow your business. To find out more click here!

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