When was the last time you updated the sales / services pages on your website or blog?
I ask this, because many people write the key pages of their websites or blogs when the sites are first built, and then they are left alone. Even though the marketplace is changing faster today than ever before, many small business owners have not updated their services pages for months or years.
I was prompted to write this, after I rewrote my own services page. I wanted to better reflect how I work with my clients and clearly explain what they get from having me personally looking after all their marketing for a year. I was able to get the core benefits of working with me across in fewer words, making it easier for prospective clients to get the information they needed quickly. I also renamed the page to “Let’s Market Your Business” to make it as clear as possible that I work hand-in-hand with my clients on their marketing.
Some ideas on improving your sales or services pages
One of the best ways for you to ensure that the changes you make to YOUR site’s copywriting, is to base them on reader feedback. For example:
- Do people contact you via your site, with an incorrect assumption about the range services you offer?
- Do you attract inquiries from your site, from people at the wrong end of the market? In other words, if you offer a premium-priced service, are you getting inquiries from people looking for a budget-priced service?
- Do you get enough inquiries from your site, in relation to the number of visitors your sales / services pages get? If you are attracting visitors who are finding you using the correct search phrases, but they leave that page without purchasing or making an inquiry, your marketing messages are clearly not motivating them to take action.
Change, purely for the sake of change, is a pretty low leverage activity. Thankfully, with online marketing we are able to test and measure exactly how a website is performing and make changes that lead to progress.
Let’s work together and grow your business. To find out more click here!
Photo: Candida Performa