Here’s a quick question for you: Think about the websites, blogs and newsletters that are most valued. What do they all have in common? The answer is that they all have something to say, which is not just a generic rehash of popular opinions. They dare to be different. The writers have the courage to… Continue Reading
I’m a marketing man, not a social media expert. However, because some social media tools are excellent for helping small businesses market their services, I’ve spent years studying the marketing potential of social media. Here’s an important observation I would like to share with you. Don’t copy your social media guru It’s all about why… Continue Reading
This post is all about how to safeguard and grow your online network. How frustrated do you feel, when you’ve just washed your car, you take it out for a spin and a massive truck goes buy and covers it in dirt? What about when you’ve been working on a document for 20 minutes, your… Continue Reading
This post is all about generating word of mouth and creating a positive buzz about you or your business. If a friend recommends a great restaurant to you, you are massively more likely to go and eat there than you would be, if you’d found out about that same restaurant via an expensive advertisement. This… Continue Reading
The Twitter unfollow trend happened in February! That’s right, around 6 months ago, three well-known Twitter users unfollowed all their followers; two within a day of each other. The big names back then were; Jason Calacanis (mahalo.com founder), Natali Del Conte (Cnet) and Loic Le Muer (Seesmic founder.) Here’s a what happened – be sure… Continue Reading
Here are 2 things I didn’t know yesterday, which I wanted to share with you. If you have anything you want to add, please do so – it’s always great to get feedback. Twitter unfollowing trend is set to continue Since blogging about Robert Scoble unfollowing his Twitter followers, I have had a lot of… Continue Reading
Isn’t it funny, the things people say without really thinking? I was listening to the radio recently, as some experts were discussing how good a recently deceased artist was, when one of them said; “history will judge him!” I disagree! Surely the future will judge him?… Continue Reading
My FriendFeed buddy Robert Scoble announced last night, that he was going to unfollow around 105,000 people on Twitter. He has his reasons for doing this, most of which are valid in my opinion. Robert also publicly said (very generously) that he now realises he was wrong, when he said that I should not have… Continue Reading