In marketing, the more focused your messages are, the more effective they will be and the more business they will generate for you. A focused marketing message speaks directly to the reader, in a language they understand. It addresses a challenge or opportunity that’s directly relevant to them. These messages have the power to motivate the reader to take action, to; buy from you, call you, email you or visit you.
Compare that kind of focused approach, to what we see with the typical marketing messages used by small and medium sized businesses…Continue Reading