Would you like to attract massively more, high quality inquiries from prospective clients? If you would, here are 4 quick tips to get you on track!
1. Make sure your content is focused on your area of expertise
The more focused your content is, the easier you make it for people to position YOU in their mind, as the person they need to speak with or email, when it comes to whatever your area of expertise is.
Equally, the more focused your content is, the more likely you are to get targeted traffic from Google. Google is always looking for the most relevant results. A great way to show Google what your site is all about, is to provide lots of great focused content. Speaking of Google…
2. Be as easy to find as possible
Learn the basics of good SEO (search engine optimisation.) I recently wrote about Google’s free seo ebook, which covers a lot of the basics and tells you what Google is looking for, from your site. It’s well worth a read and it’s free, so check it out!
3. Be easy to contact
In order for you to be easy to contact, there are 2 things you need to consider. The first and most obvious, is to give all your contact details on a dedicated contact page. Equally important is the second element, which is for you to make it as comfortable as possible, for your readers to get in touch with you. Let your readers know that you genuinely want to hear from them and that you welcome their emails or calls.
I always make it as clear as possible that I really love hearing from my readers and that they can ask me anything about my services, with zero obligation on their part. Guess what? I get emails every day from people all over the world. These range from “thank you” emails, where my free advice has helped them, to inquiries regarding how we can work together on the development of their small business.
Be approachable, friendly and grateful!
4. Give more than you think you should
Put your best foot forward on your site if you want to get more inquiries. Many people offer just a diluted version of themselves online, because they fear that if they give too much away for free, they will get less paid work.
That is the 180 degree, polar opposite of the truth!
The kind of people who are only interested in your free stuff, were never going to become a client. Equally, the people who are actually looking for professional help are MORE likely to hire you, if you show them you know your subject, by providing genuinely useful information to them via your site, up front.
I have given away thousands of marketing and business development ideas via this site, yet my clients still called me to work with them. Why? Because they knew that there’s a massive difference between what they can achieve from reading my blog, and the kind of results they can enjoy with me mentoring them.
Of course, by giving better quality information, you also encourage more people to link to you and share your work with their friends on social networks. That helps you grow a bigger, targeted readership and generate even more targeted inquiries.
Finally, make sure you ASK people to get in touch with you. A simple call to action is often a great reminder that you are open for business and keen to help.
I also practice what I preach: So, if you would like to discover how I can help you, as your marketing and business development mentor, get in touch with me here. I look forward to hearing from you.
Let’s work together and grow your business. To find out more click here!
Photo: Keith Williamson