Around 20 or 30 people email me every day with some kind of terrible sales pitch. They spam me because they think that their email is somehow special. They think that it’s only spam when other people do it.
The rules apply to all of us
No matter how ethical, important or valuable we believe our message is, the rules of effective marketing still apply to us. Spam is spam, even if we do it.
If you want people to take notice of you, do something worthy of their attention and make it easy for them to share. When your message is genuinely of use or interest, the first 10 people who hear about it will get you another 10, who will do the same, and so on. That’s how every successful product or service spreads.
If you constantly need to pester people, either with spam, cold calls or at networking events, it’s time to improve your strategy.
A better approach
It’s as simple and as challenging as this — focus on making what you do more attractive… not more annoying.