It’s becoming harder and harder to sell the average product or service.
Because when something is average, the lowest price wins. And there will always be someone lower priced than you. Plus, your prospective customers can find these lower priced alternatives, on Google or Amazon, in seconds.
Confronted with this reality
There are two, proven ways to build your business today.
You could try to cut your costs back to the bone and undercut the competition. Lower prices attract attention and they get people talking. Average products or services do neither. And if you can get the efficiency savings right, with a significant increase in sales, you can make a very nice profit. This guy sold a UK retail outlet where everything cost just £1, for £50,000000.
Alternatively, you could decide to turn your back on average. There are more wealthy customers out there than ever before. And they want to be treated differently. They’ll very happily pay for that non-average difference, too. That’s why luxury brands thrive in every industry and profession.
The key thing is to choose.
Either aim for low price, high turnover or aim to be a premium provider. The days of the average business are numbered.