When I hear someone say, “We have always done things this way!”, I cringe. That’s a terrible reason to do anything.
Here are 7 better alternatives:
- Do it because it’s right.
- Do it because you care.
- Do it because it works… beautifully.
- Do it because it matters.
- Do it because you said you would.
- Do it because you may never get another chance.
- Do it because that’s how you become a leader.
And do it as well as you possibly can.
Tip: If you’d like to learn how to motivate yourself to take action, I can help. My Motivation Master Class audio program will show you how to get things done, even things you hate, dread or fear. Download your copy here. It runs for over 110 minutes and is narrated by me, Jim Connolly.
Business is full of contradictions.
Why do accountants, smart people who really understand business, tend to use the least efficient business model, selling their time for money?
Why do designers, supposedly highly creative thinkers, tend to work from similar looking offices, with white paint on the walls and Mac’s on every desk?
Why do marketing consultants, who understand the importance of standing out, offer an almost identical range of services?
What do you think would happen, if…
What do you think would happen, if an accountant developed an innovative business model that clients found attractive? Could it help them stand out in their overcrowded marketplace?
What do you think would happen, if a prospective client visited a designer’s office and found that it looked a lot more original, than the other designers they’d visited? Could it make the designer look a lot more creative than their competitors?
What do you think would happen, if a marketing professional developed a uniquely valuable marketing service, which got people talking? Could it help them build a successful marketing business, which gets referenced in the world’s leading newspapers and media outlets. [Yes, look.]
What do you think would happen, if you found a way to differentiate your business from your competitors?
Today, let’s look at one of the key factors in building a remarkable, profitable business.
Your business and doing it your way
Malcolm Gladwell was once asked how to write a best selling book. His answer was as follows:
“The moment you write a book hoping it will be a best seller, your chances of it becoming a best seller go downhill. […] You write the book you would want to read.”
Gladwell went on to explain that Steve Jobs never brought a product to market, because he thought the marketplace wanted it.
Think about that for a moment:
- Gladwell writes books that he would want to read. They are unlike any other books in his niche. His books are also amongst the best selling non fiction books of the last 30 years.
- Jobs created products because he thought they were beautiful. Jobs’ success with Apple led to his company being the most highly valued in the world.
The lesson here?
If we want to create remarkable products, remarkable services and deliver remarkable experiences, we should deliver what we believe is right.
Think about it: The only way we can hope to build a meaningfully different business is to tap into our uniqueness. To give the marketplace what we would value, if we were the customer or client. If we simply look at what our competitors do, then find a way to do it a little faster or a little cheaper, we become unremarkable.
When Roger Banister broke the 4 minute mile barrier, he was remarkable. The next guy, who ran a little faster than Bannister, wasn’t.
In short: Set your own bar. Create what you believe is valuable. Deliver an experience, product or service that would get you talking, if you were lucky enough to be one of your clients.
Oh, and in case you are wondering… yes, you absolutely can do it!
There are 2 ways to build a business. One route works and one doesn’t. I’m going to show you both and suggest how to make sure your business succeeds!
The business owners who achieve meaningful success are the ones who keep on keeping on. They feel the fear and do it anyway. They strive to be remarkable, knowing the alternative is to be ignored. They give it their best shot and when life knocks them down, they get back up… every time.
They know that you only grow by stretching and you can’t stretch without leaving your comfort zone.
The alternative way to run a business is to try hard, but fail to give it your all. To work hard, but work hard doing the things you are comfortable with. To be predictable rather than embrace the edges. To seek certainty like an employee rather then seek opportunity, like an entrepreneur.
Thankfully, we get to decide the route we take. We can embrace the opportunity of what works or choose the fake comfort of what isn’t working; what I call the Failing Familiar.
How do we change route?
Change comes from the daily choices we make and the actions we take. It’s down to us. Our decision. No one else can push us up the ladder. The day we start giving it our best shot, leaving nothing on the table, is the day we shift from the Failing Familiar to the edge of our potential.
Want to know more? If you do, this will help inspire you and guide you: The 21 Habits Behind Highly Successful Business Owners.
Here are 7 important things to consider, when marketing your business.
In no particular order:
- Embrace brevity. Your marketing content is almost certainly 50% to 75% too long. Fix that.
- Most marketing advice online is either inaccurate or toxic to your business. Be especially cautious of anyone offering tricks or short-cuts to marketing success. Short-cuts to success are seldom short-cuts and they never lead to success.
- In business, everything you do is marketing. Yes, everything… read this.
- Great marketing alone is not enough to mask an average product or service. You are not ready to market anything, until you have pumped a massive amount of value into it, first.
- Don’t expect professional marketing results from amateur marketing. If you’re serious about growing a successful business, stop treating your marketing like a DIY project.
- If you need to attend networking events, to try and get people talking about your business, ask yourself “why”? Why aren’t people automatically talking about your business? Why are you not already getting more leads than you need from your clients? Why isn’t your marketing message spreading via word of mouth? Spend more time fixing the problem and less time pushing what’s broken.
- You will never be one webinar away from marketing success. Ever.
Hopefully, you will find at least 1 thing on that list that will stop you wasting your time or money. Most people will find several.
The question now is, what are you going to do about it?