I have an idea to share with you today, which is one of the most powerful I have covered on Jim’s Marketing Blog. If you want to attract more clients, I’m sure you’ll find it extremely useful.
When I speak with a new client or prospective client, I have a 4 word phrase that always captures their attention.
It’s simply this: “Bring me your problems”.
Bring me your problems
The moment a small business owner hears those words, I can almost feel the stress leave their body. Many have wrestled with their business development problems for years. Now, they have help from a renowned business development expert.
They’re no longer guessing. They’re no longer alone. I’m there to solve their marketing and business development problems.
Your business can do the same
If you’re a service provider, you are a professional problem solver. This is true regardless of the kind of services you offer. With that in mind, I have a question for you.
Do you clearly ask your clients [and prospective clients] to bring you their problems?
It’s hard to overstate how powerful those 4 words are and how attractive they are. Why? Because it’s what everyone wants to hear. No one wants to struggle with a problem, so asking them to bring you their problem is providing exactly what they want AND what they need.
Think about that for a moment. Next, figure out how to incorporate that message into your marketing.