Most small business owners miss out on great, free exposure, because they fail to advertise their products or services, to the people who see them each day. For example, their car is seen daily by lots of people, yet they have nothing displayed on their car to promote their business. They wear a t-shirt during… Continue Reading
Marketing tips and ideas to help you grow your business, by Jim Connolly
Author Archives: Jim Connolly
Why isn’t my problem as important to you, as it is to me?
I had a bad customer service experience today, which contained a valuable lesson. I’d like to share that lesson with you. It started when I needed tech support from my email provider, Mailchimp. Every encounter I have had with their support team has been poor and today’s encounter was no exception. My Mailchimp Customer service… Continue Reading
A lesson from Mark Twain about Going Out On a Limb
One of the foundations of success, is a willingness to go out on a limb, when necessary. In fact, in business and in life generally, all meaningful progress is preceded by the decision to take a risk, go out on a limb and do something. Out on a limb Starting a family, starting a business, relocating… Continue Reading
3 Ways to grow your business for pennies
A lot of small business owners are struggling financially right now. So today, I am going to give you 3 ideas you can work on, which will help you grow your business for pennies or less! 1. You can delight your customers more than your competitors do This is one of the smartest marketing investments… Continue Reading
Where is your next breakthrough going to come from?
Today, I want to talk with you about your next breakthrough and where / when it will come to you. I also want to share some advice, which may help you reach your breakthrough faster. Fog lifters One of my colleagues used to call coffee, her ‘early morning fog lifter’. She said that a cup… Continue Reading
Small business owners: Do not let this happen to you
I want to share something with you, which is responsible for the demise of so many small businesses. I’m also going to show you how to avoid it happening to you. I witnessed an independent coffee shop self-destruct recently, just as the owner planned it to. Yes, although the owner said he wanted his coffee… Continue Reading
Marketing Tip: Sell them ideas
The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same! Steve Jobs famously said that the iPhone was not a product, it was a lifestyle. Apple marketing went on to… Continue Reading
Bloggers: Social search and the freedom to focus on quality
Social search is changing the game for business owners who blog and create content. Thankfully, it’s changing things in our favour and that’s what today’s post is all about. Even the best search engine is flawed Whilst regarded by many as the best search engine available, even Google search is extremely easy to fool and… Continue Reading