Predictable can be life saving: The braking system on your car is a great example. You need to know that each time you put your foot on the brake, you’re going to slow down or stop.
Predictable can be reassuring: It’s reassuring to know that the quality of products or services you receive from a vendor, will be predictably excellent.
Predictable can be dull: If we are in search of fresh ideas and insights, we avoid those who we can predict will have nothing original to say. We tune them out, just like those TV shows that go on for one too many seasons.
Predictability can bite your ass
Being predictable in the wrong areas will weaken your position. It will bore your marketplace and make you less and less relevant.
Typically, this kind of predictability is the result of a lack of creativity. A lack of desire for growth. An unwillingness to leave your comfort zone.
It’s why most providers in your industry offer the same predictable range of services. It’s why they charge the same predictable fees. It’s also why they make the same predictable promises, offer the same predictable guarantees and use the same predictable marketing messages.
In short, make sure you’re only being predictable where it matters. The alternative is to be invisible. And business that lacks the visibility required, places a very low ceiling on its potential.