Jim's Marketing Blog

Marketing tips and ideas to help you grow your business, by Jim Connolly

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What every business owner needs to know about respect

Today, I’d like to share a simple, yet powerful idea with you from the 1936 classic book; How to win friends and influence people. The book’s author, Dale Carnegie, said; ‘Show respect for the other person’s opinion. Never say, “you’re wrong!” to them.’ You’re right and they may be too! If we fully believe thatContinue Reading

So, who are you?

I remember listening to a talk in London a few years ago, when one of the speakers made a great point, about the value of originality. She said that when Seth Godin used the phrase Purple Cow to describe something unique, he was being unique. However, when the second person used the term to describeContinue Reading

What does James Bond and a mirror have to do with your marketing?

I just read an article in The BBC magazine, which explained why Las Vegas casinos have no mirrors. Here’s the answer: You go to a casino to feel like James Bond. The last thing a casino owner wants is for you to catch a glimpse of yourself in the mirror. Then you will see yourContinue Reading

Join me on the new Jim’s Marketing Blog Twitter account

If you would like to follow (and be followed) by Jim’s Marketing Blog on Twitter, there is a new, dedicated Twitter account for you. It’s here at @ThisIsJimsBlog. As I receive so much feedback from Twitter regarding this blog, I wanted a dedicated account where I could not only get your feedback but also followContinue Reading

How to master the art of business success

Here are some ideas on how to develop a massively more rewarding and successful business, by adjusting the way we think about our business and our work. I was inspired to write this post, after learning that today is national poetry day, here in the UK. For some reason, on hearing this I recalled aContinue Reading

How to turn fear into a valuable asset for your business

I’d like to start by asking you a question, which could have a massive, positive impact on your business. The question is this: What one thing would you do with your business, if you knew for certain that you could not fail? 2 Valuable pieces of information If any business owner ponders that question forContinue Reading

What is inspiration? Steve Jobs and Picasso provide some insights

So, what is inspiration and how can you tap into it when you need to become inspired? In today’s post, I’m going to share one of the ideas used by Pablo Picasso and Steve Jobs, when they were looking for creative inspiration. I’m also going to share a couple of tips of my own, butContinue Reading

How to build a stronger business

What are the areas of your business, which you are weakest at? The good and the bad No matter who you are or what profession you are in, there will be elements of the service you provide, which you are far better at than others. For example, some accountants and lawyers are very good atContinue Reading

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