For most businesses, the first week in January is not the start of a New Year – It’s simply the chance to live the same old year over and over and over again!
They carry on investing their time and money in all the wrong places and thus, they get the same kind of results. Such businesses reach a plateau after a few years and tend to stay there. Like a truck that’s stuck in the mud, the harder they try the deeper they seem to get trapped.
The owners of these businesses complain about their lack of results, but fail to make the changes required for success. This fear of change is what psychologists refer to as The Homoeostatic impulse. It’s best demonstrated in the human desire for things to “be the same – but better.” However, as we all know, improvement can only come as the result of change. Things don’t “just magically get better” – we have to make them better.
If you always do what you have always done, you will always get what you have always got!
So, as we enter the first full working week of 2009, let’s embrace the opportunity to learn from what we did in 2008.