The best way to feel inspired, is to inspire others.
Why? Because by giving inspiration, we become a source of inspiration.
We become the source of what we need!
An unending cycle of inspiration
Look for opportunities to inspire the people you connect with. This sets a positive cycle in place, which benefits you and those around you.
Tip: What is inspiration? Steve Jobs and Picasso provide some insights!
- Imagine a business, which provides a unique range of services, rather than the same generic range of services as it’s competitors.
- Imagine a business, which invests time every week on improving its processes.
- Imagine a business, which has developed a highly effective marketing strategy that generates high quality results regularly and consistently.
- Imagine a business, which has a dedicated customer retention program, so that it seldom loses a client or customer.
Now, imagine what would happen if a business just like that one, moved into your area, targeting your clients and your future clients!
Do it first
Before something like that happens to you, I have a suggestion: Do it first! Tick off every item on that list and watch your business grow like never before.
Most business owners will wait until their business is under a sudden threat, before they up their game. They miss years worth of business development, because they fail to push and reach their full potential unless under external pressure.
Sometimes a super smart, agile competitor comes to town and takes chunks of their market share. Other times, a business owner will lose a major client and see their revenues suddenly drop dramatically. In either case, the business owner is driven to improve as a reaction.
In short: Don’t wait for something negative to happen, before you learn just how high you can fly. Act now!
Today, I’d like to show you how to massively improve your sales results or attract more clients, with a simple and powerful improvement to your marketing.
Your prospective clients
Let’s start by taking a look at your prospective clients. You see, most small business owners think that everyone with a need for their service is a prospective client. That’s a mistake. An expensive mistake too.
Your prospective client is someone who needs what you offer… PLUS… whose world-view is already aligned with the value you provide.
Apple make billions marketing well-designed products to fashion-conscious people who have money to spend. Apple don’t invest a dime marketing to the coupon crowd. Think about that for a moment.
That kind of clarity allows Apple [and every other professionally marketed business] to create massively more effective marketing. It allows them to talk directly to their prospective customers.
It takes too much time and costs too much money, to change a person’s world-view. So, focus your marketing exclusively on those, who already value whatever your service or product represents.
Shun those who don’t “get it”. It looks like this:
- If you’re a high quality or specialist provider, focus on the quality crowd. The bargain basement crowd will always find you too expensive.
- If you’re a fitness service provider, focus on those who want to get fit. Those who are out of shape, who have no interest in getting fit, will ignore your marketing.
- If you’re a designer of high quality websites, focus on people who already have reasonably nice websites. Those who run a business behind an unprofessional piece of crap, won’t pay for a wonderful, professionally designed website.
- If you’re a marketing provider, focus on those who know they need expert marketing help. Business owners who dabble with their marketing think they can’t afford you… regardless of how much money they have.
Once you get specific about your prospective clients or customers, you can get equally as specific with your marketing. This allows you to market with clarity.
Just imagine how much more successful your marketing becomes, when you’re putting a clear, compelling marketing message, in front of the right people!
In short: Know your prospective client or customer. Market to them. Shun the rest. You will go broke [and possibly a little crazy], trying to convince the wrong people to buy from you.
I’d like to share something with you today, which you really need to know about. It’s that important. If you have noticed a sudden or gradual drop in business, this could well be what’s caused it.
It starts with understanding a basic truth of business: When you begin to find it harder to attract new clients or your sales numbers are down, there’s always a reason. Everything in business happens for a reason. As scientists say, every effect has a cause. The challenge is identifying the cause.
Here’s one major reason why your business may be struggling, along with exactly what you need to do about it.
Where did all our sales and inquiries go?
Remember yesterday, how I mentioned a new client I’ve just started to work with? Well, her competitors will soon see a significant drop in the number of high quality clients they attract.
They will wonder what’s happening; totally unaware that my client has just hired someone with an international reputation for his marketing results. Her competitors are unable to market against me. My client will win. And she will win big. The last client I worked with in her profession saw an increase of over 370% in revenues and a higher increase in profits.
Which is it to be?
Every business owner faces the same decision. I think the answer is blindingly obvious, yet many business owners find it so hard that they completely avoid it.
The decision is:
- Do you become the victim that’s losing business daily to better marketed competitors?
- Alternatively, do you become the business that thrives, because you invested in marketing that your competitors can’t possibly compete against?
[Note – Failing to answer that question is exactly the same as choosing option 1.]
I was emailed earlier by someone, who told me she was almost ready to launch a new business. She’s just waiting for the right time.
She went on:
“[…] I’ve been waiting to pull the trigger on this project since April 2014 but things have been hectic to say the least. I’m hoping things settle down this year so I can get started.”
The best time to start
The problem with waiting for the perfect moment is that it never comes. Life is a series of challenges. As one challenge passes a new challenge arrives. Even if you were to find a magical moment where everything was just right… one unexpected phone call or some unexpected news would soon change everything.
The decision to wait for a so-called perfect time is nothing more than a stalling tactic. Call it out for what it is.
Then go and do what you have been avoiding!