This is just a very quick announcement. I tried a brand new advertising idea a couple of months ago, here on Jim’s Marketing Blog. The idea was to allow readers to have a small ad inserted into the bottom of a blog post. That way, their ad would not only be seen by everyone who… Continue Reading
Marketing tips and ideas to help you grow your business, by Jim Connolly
Category Archives: Advertising
How a Special Offer went badly wrong
It’s possible for a special offer to go spectacularly wrong, if you fail to look at the offer from the customer’s perspective. Allow me to explain. Messages and subtext My wife received an offer from a local restaurant via Facebook. It was an incredible offer, genuinely worth around 90% off the price of a meal… Continue Reading
Human Billboards? Really?
Most small business owners miss out on great, free exposure, because they fail to advertise their products or services, to the people who see them each day. For example, their car is seen daily by lots of people, yet they have nothing displayed on their car to promote their business. They wear a t-shirt during… Continue Reading
Marketing Tip: Sell them ideas
The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same! Steve Jobs famously said that the iPhone was not a product, it was a lifestyle. Apple marketing went on to… Continue Reading
Stupidity?
I heard a business owner earlier, saying his customers were too stupid to understand how great his offers are. He was wrong Here’s the thing: When a prospective customer does not understand a marketing message, the focus should be on building a better message. Writing people off as stupid is where the real stupidity comes… Continue Reading
Online advertising: Looking beyond the obvious
Today’s post is about an element of online advertising, which gets very little attention. I’m referring to the longer term impact of a successful advertisement. Mercedes and the longer game I recall Seth Godin talking about the way Mercedes look at advertising. Mercedes’ head of advertising said that if he focused on showing people advertisements… Continue Reading
Launching today!
I have some exciting news, for those who enjoy reading Jim’s Marketing Blog and those of you, who would like to use my blog as a way to market your business. More blog posts and additional, free marketing material As I wrote in December, I am committed to being of more value to my readers… Continue Reading
3 Tips to help you get massively better sales results
Here are 3 tips, to help you get massively better results from your advertising, email marketing, mail shots and blog marketing messages. Let’s go! 1. Get your message right No matter how great your product or service is, unless it’s marketed with compelling copy (wording), you will struggle to achieve the sales results you want.… Continue Reading