In marketing, the more focused your messages are, the more effective they will be and the more business they will generate for you. A focused marketing message speaks directly to the reader, in a language they understand. It addresses a challenge or opportunity that’s directly relevant to them. These messages have the power to motivate the reader to take action, to; buy from you, call you, email you or visit you.
Compare that kind of focused approach, to what we see with the typical marketing messages used by small and medium sized businesses…
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This post contains 3 lessons, which have helped Leo Laporte become one of the Internet’s biggest success stories of recent years and which we can all learn from.
Here’s an introduction to Leo along with those three key lessons…
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Sales leads or enquiries, are an essential part of the marketing process. After all, a steady flow of good quality sales leads, when acted upon correctly, can lead to a regular stream of lucrative business and allow business owners to plan ahead with confidence.
SO, this post gives you TEN 10 popular and powerful lead generation ideas, to add to your marketing arsenal…
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Following on from yesterdays marketing tip, a number of readers have asked me the same question:
“Why do so many people do the same type of marketing, if it doesn’t work?”
Here’s the answer. Amateur marketers will copy what they see others doing, wrongly assuming that it must be working. This then gets more and more people repeating the same ineffective marketing, which encourages even more people to do the same, etc. In other words, they copy what they see the crowd doing.
Here’s why this is a really bad idea for your business…
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According to tens of millions of dollars worth of FREE publicity, Apple Inc might be about to launch some kind of Apple Tablet computer this week.
Isn’t that amazing?
No, not the idea of an Apple Tablet!
I’m talking about the only hard fact in this whole story – the FACT that once again, Apple Inc has managed [...]
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If you are planning to start the New Year with a marketing push, here are a few questions you might want to ask yourself, before you proceed. Think of this as a simple, New Year marketing check list.
So, before you invest a penny of your money, or your time, on marketing for 2010; take a [...]
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In just a couple of weeks, your customer base or client base will come under attack!
Why?
Because January is when your most savvy competitors will launch their New Year marketing initiatives. These guys are the one’s you need to watch out for, as they tend to do things very effectively, (it’s why I call them savvy.) [...]
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Here’s a great example of how bad marketing can not only result in you making fewer sales – But actually LOSE you existing customers too!
As you read this post, the owner of a small web hosting business is wondering why so few people have responded to his latest marketing email.
In his marketing email, which was [...]
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$10,000 for 5 weeks work – blogging from a bathroom!
I was just reading a great post by Jack Neff on the AdAge.com blog, about a blogging gig being offered by Procter and Gamble; the owners of the Charmin toilet paper brand. It seems they are offering five bloggers the chance to earn [...]
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It’s always great to be recognised for your work isn’t it?
That’s why I was delighted, when I was emailed this morning by Advertising Age; telling me that this blog has just been listed in their Adage Power 150!
Advertising Age is a very popular and well respected weekly publication and online resource; for people [...]
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The message behind this post can save you from years of frustration and help you dramatically improve your future sales results!
I received an email yesterday, from someone who has occasionally emailed me for marketing advice over the past couple of years. This person (who will remain nameless for obvious reasons), is one of [...]
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If someone has a piece of your written marketing in front of them right now, will they feel inspired to take action? Will your marketing message compel them to call you, email you or visit you?
Written marketing
I am in the process of writing an article for my next marketing newsletter. It’s [...]
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This post is all about generating word of mouth and creating a positive buzz about you or your business.
If a friend recommends a great restaurant to you, you are massively more likely to go and eat there than you would be, if you’d found out about that same restaurant via an expensive advertisement. [...]
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When I launched this blog, I decided to introduce a zero advertising policy – no paid advertising or endorsements. There were a couple of solid reasons for this.
Firstly, I don’t like blogs, which are just glorified advertising vehicles. They make me wonder if the posts are being written just as a way to sell [...]
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Here’s why so few people get the marketing results they want from social media tools like blogging, Twitter, FaceBook etc.
If you wanted someone to make you a superbly crafted piece of handmade, wooden furniture, you would go to an experienced carpenter or cabinet maker. You know that it takes training and dedication in order to [...]
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When you write a marketing message, make sure that it’s focussed 100% on getting the right message to the right person.
Too much marketing is vague; intended to appeal to as wide a group as possible. However, by being vaguely relevant to everyone, the message is going to be directly relevant to no one!
Motivation and marketing
The [...]
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One of the fastest ways to massively improve your marketing results and sales figures, is to learn how other companies are already getting the kind of results that YOU want. That’s what today’s quick marketing tip is all about!
Copy what works
The next time you read a piece of marketing, which inspires you to take some [...]
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In this post, I am going to show you how to get massively better results from your advertising – starting right now!
Making advertising work!
If you tried advertising in the past and found that the only winner was the person who sold it to you, you’re not alone. Over the years, I have helped market the [...]
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This post is all about how to get yourself some highly effective, FREE advertising!
One of the main reasons most small and medium-sized businesses don’t advertise, is that they lack the finances.
They know they need to get their message in front of a wider number of targeted, prospective clients / customers; but they just don’t have [...]
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A blogger recently told me how his analytics software was unavailable for several days.
He went on to say how much more he enjoyed blogging and social networking his business during that period; without the pressure of checking ‘the numbers’ after everything he did.
Freedom to blog and connect
He kept saying how he enjoyed the freedom to [...]
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