When it comes to communicating, it's often what a person elects NOT to say, that has most impact on the way their message is received. Lunch with 2 beautiful women In 45 minutes time, my wife and myself shall be having lunch with Megan Fox. I don't mean we will be having lunch, whilst watching Megan in ...
Writing marketing copy or sales copy that really works can be a challenge, especially for people with little or no experience. One of the best ways to learn how to write great copy, is to read great copy and then study what you have read. Why did that particular message compel you to ...
All too often, small business owners market their services based on what is most appealing to them. They make offers that they think are great. They focus on benefits that they think are important. Here's the challenge with that approach: It's very ineffective! Your prospective clients buy for their reasons, not yours. If you want them to ...
How well do your business resources match your marketing goals or sales targets? You may want "more business" right now, but if it came, if your marketing was so effective and compelling that all the extra business you want actually arrived, how well could you service it? Many people say that this is a "great problem to ...
If someone you follow on a social network recommends something to you, via an affiliate link, should they disclose it to you or keep it quiet? As I am sure you know, a lot of people post affiliate links via social networking sites, which they do not disclose. Over the past few months, I have asked ...
Many small business owners go to great lengths, to pretend that their business is actually a lot bigger than it really is. When I ask people why they do this, they usually tell me it's because they think prospective clients won't use them, if they know how ...
One of the primary reasons that so many small business owners miss out on sales, is that their marketing messages lack clarity. When it comes to sales, clarity is king. In fact, one of the oldest sayings in the business is: "A confused mind always says NO!" In other words, if ...
One of the fastest ways to improve the effectiveness of your marketing messages, is to get to the point as soon as possible, in as few words as possible. For example, I recently helped a new client increase the conversion rate of a page on his website by 450%, after reducing the number of words on ...
Steve Jobs and Apple in general, never cease to amaze me. This week, Apple announced their latest product, the iPhone 4 and received, as always, millions of dollars worth of free publicity. I watched a live video of the iPhone launch event at the World Wide Developer's Conference, and saw journalists ...
Did you ever hear that old saying; "You can't keep everybody happy"? Well, when it comes to marketing messages, you shouldn't even try! When you embrace this idea, it can provide a massive boost your sales figures. It's all about using a more targeted marketing approach. Targeted marketing messages A targeted marketing message consists of 2 ...
Why do so many marketers focus on what THEY want in their marketing messages, rather than the needs of their marketplace? I was looking through my inbox earlier, and found several emails from people, who have been hounding me for business. Not only have they been emailing me too frequently, but the tone ...
How well do you prepare for unexpected, potential business problems? Some people are great. They cover all the bases and sleep well at night. Others are not so good; like the trainer I heard of, who had 30 people in a conference venue waiting for his seminar, only to find ...
In marketing, the more focused your messages are, the more effective they will be and the more business they will generate for you. A focused marketing message speaks directly to the reader, in a language they understand. It addresses a challenge or opportunity that’s directly relevant to them. These messages have the power to motivate the reader to take action, to; buy from you, call you, email you or visit you.
Compare that kind of focused approach, to what we see with the typical marketing messages used by small and medium sized businesses…
This post contains 3 lessons, which have helped Leo Laporte become one of the Internet’s biggest success stories of recent years and which we can all learn from.
Here’s an introduction to Leo along with those three key lessons…
Sales leads or enquiries, are an essential part of the marketing process. After all, a steady flow of good quality sales leads, when acted upon correctly, can lead to a regular stream of lucrative business and allow business owners to plan ahead with confidence.
SO, this post gives you TEN 10 popular and powerful lead generation ideas, to add to your marketing arsenal…
Following on from yesterdays marketing tip, a number of readers have asked me the same question:
“Why do so many people do the same type of marketing, if it doesn’t work?”
Here’s the answer. Amateur marketers will copy what they see others doing, wrongly assuming that it must be working. This then gets more and more people repeating the same ineffective marketing, which encourages even more people to do the same, etc. In other words, they copy what they see the crowd doing.
Here’s why this is a really bad idea for your business…
According to tens of millions of dollars worth of FREE publicity, Apple Inc might be about to launch some kind of Apple Tablet computer this week. Isn't that amazing? No, not the idea of an Apple Tablet! I'm talking about the only hard ...
Here's a marketing check list, for those of you who want to start seeing some fast, measurable marketing results. Your answers to the questions of this simple check list, will give you some idea of just how ready you are to successfully compete for business, in ...
In just a couple of weeks, your customer base or client base will come under attack! Why? Because January is when your most savvy competitors will launch their New Year marketing initiatives. These guys are the one's you need to watch out for, as they tend to ...
Here's a great example of how bad marketing can not only result in you making fewer sales - But actually LOSE you existing customers too! As you read this post, the owner of a small web hosting business is wondering why so few people have responded to his latest marketing ...
