This post is all about generating word of mouth and creating a positive buzz about you or your business. If a friend recommends a great restaurant to you, you are massively more likely to go and eat there than you would be, if you'd found out about that same restaurant via an expensive advertisement. ...
When I launched this blog, I decided to introduce a zero advertising policy - no paid advertising or endorsements. There were a couple of solid reasons for this. Firstly, I don't like blogs, which are just glorified advertising vehicles. They make me wonder if the posts are being written just as a way to sell ...
Here's why so few people get the marketing results they want from social media tools like blogging, Twitter, FaceBook etc. If you wanted someone to make you a superbly crafted piece of handmade, wooden furniture, you would go to an experienced carpenter or cabinet maker. You know that it takes training and dedication in order to ...
When you write a marketing message, make sure that it's focussed 100% on getting the right message to the right person. Too much marketing is vague; intended to appeal to as wide a group as possible. However, by being vaguely relevant to everyone, the message is going to be directly relevant to no one! Motivation and marketing The ...
One of the fastest ways to massively improve your marketing results and sales figures, is to learn how other companies are already getting the kind of results that YOU want. That's what today's quick marketing tip is all about! Copy what works The next time you read a piece of marketing, which inspires ...
In this post, I am going to show you how to get massively better results from your advertising – starting right now! Making advertising work! If you tried advertising in the past and found that the only winner was the person who sold it to you, you’re not alone. Over the years, I have
This post is all about how to get yourself some highly effective, FREE advertising! One of the main reasons most small and medium-sized businesses don't advertise, is that they lack the finances. They know ...
A blogger recently told me how his analytics software was unavailable for several days. He went on to say how much more he enjoyed blogging and social networking his business during that period; without the pressure of checking 'the numbers' after everything he did. Freedom to blog and connect
Would you like to gain a massive marketing advantage and boost your sales? Then find a way to market your services, which is NOT already being used by your competitors! Take a look ...
I've mentioned previously that this blog was never intended as a tool to generate advertising, sponsorship or affiliate income. I said at the time that the only way I would have any kind of paid ads here, was if it was for a product I use, love and endorse. On review, ...
One of the common factors behind all successful businesses, is that they use a strategic approach to their marketing rather than a tactical approach. So, what's the difference? Strategic marketing In short, businesses that take a strategic approach to their ...
Isn't it strange how people think about money? There are people who happily spend £3 a day on a coffee at Starbucks, but who wouldn't dream of investing that same £60/£70 a month on SEO for their website / ...
Here's a quick tip, which can help you MASSIVELY increase the effectiveness of your marketing! It's all about focus Whenever you write any form of marketing material, it's extremely important that your message is focussed 100% on your core prospective client base.
I've had quite a few people asking me recently, why there's no advertising on jimsmarketingblog.com. So, I thought I would let you know. The short answer is that this blog is NOT here to sell advertising! Some commercial blogs start off with the sole intention of selling advertising - which is great. However, the ...
It's almost 2 weeks since I started an experiment on jimsmarketingblog.com. I wanted to see what REALLY happens when a blog offers a valuable, 'do-follow link' to everyone who comments there. What does 'do-follow' mean? In brief, every time you comment on my blog, you will receive
It's a fact: People will only buy from you, if they believe that the value of your product or service (herein called a service), is significantly higher than its cost to them. If they believe they can get better value (or a better deal) elsewhere, they will go and spend their money somewhere else. Equally, if ...
If you have been reading my newsletter over the years or my previous blog posts, you will know that I am passionate about helping as many people as possible to grow their businesses, increase their sales and boost their profits. Link love That's why I'm ALWAYS looking for new ways to give something ...
In this post, I am going to show you how to sell anything (and for a great price too!) This means not only making a sale or gaining a new client/customer - but making that sale or winning that contract in the most profitable way possible. Overview People often tell me that once they get ‘in front’ ...
If you want to lower your costs, increase your sales and boost your profits, you need to get the most from online marketing. This post focuses on 2 forms of FREE online marketing, which you can use to achieve amazing results for your business; Blogging and Newsletters! Online marketing is changing
There's a lot of information on this blog about things you can do, which will help you dramatically increase your sales results and profits. However, it's ALSO really important to know some of the things you must avoid, if you want your business to succeed. That's because some marketing ...
