Here are 7 tips to help you improve your blogging results.
Blog Tip 1: Have something to say, which is worth reading
People have never been busier than they are today. Equally, there has never been so much choice regarding what they can read. For a blog to attract readers and then retain those readers, it needs to offer something, which is meaningfully different. The majority of blogs don’t do this. They are predictable. They have no distinct voice.
The key is to tell us what you think. Give us your opinion — not an echo of what everyone else is saying. Allow your personality to shine through your words. Only by embracing your unique perspective can you hope to stand out, grab people’s attention and then inspire them to keep coming back.
Blog Tip 2: Turn up regularly
We can’t expect people to return to a blog, even a well-written blog, if there’s seldom any new content for them to read.
If you want people to visit your blog regularly, publish new content regularly. Keep your blog fresh. The more often you publish useful content, the faster your readership will grow.
Bonus: When a new reader arrives on a blog, which has been regularly updated over a period of months or years, they get a powerful message. They can see that the blogger can be relied upon to stick with a project. Think about that for a moment.
Before they ever get in touch with you, they already feel you can be relied upon. And reliability is something your future clients value greatly.
Blog Tip 3: Create the right impression
It has never been easier or less expensive to have a professional looking blog. Despite this, many small business owners use ugly, outdated blog themes and as a result, look amateurish. People tend not to treat information on amateur looking blogs very seriously. We expect professionals to look professional.
Think about it, there are only 2 reasons why a business would operate behind an amateur looking blog:
- They think it’s OK to allow poor quality work (design) to represent them and their values.
- They can’t afford a professional looking blog.
Neither of those options reflect well on the blog owner!
If your blog looks dated, invest in a new, professional blog theme. This allows you to create a great first impression and sets a professional tone for what your visitors are about to read.
This leads on nicely to the next point.
Blog Tip 4: Be visible on mobile devices
An increasing number of people view the Internet using their phones or tablets. If a site is hard to read on their mobile device, they leave. Despite this, an alarming number of blogs are not mobile friendly. In other words, they are hard to read or navigate when using a mobile device.
Would you like to see what your blog (or website) looks like on various mobile devices? Then use this free app – Screenfly by Quicktools. It’s extremely easy. Just enter the address of your site and then click the various options in the menu bar, to see what your site looks like on different phones and tablets.
If your blog doesn’t perform well on mobile devices, you will lose visitors before they even start reading what you have to say. Depending on your industry, you could be offering a bad user experience to 60% or more (and growing), of your readers!
Blog Tip 5: Stop selling
Most small business bloggers turn almost every post into a sales pitch. Instead of being interesting and offering useful information, these posts read like a series of thinly-disguised advertisements. The challenge with that approach is that people are not interested in reading ads, linking to ads or sharing ads with their friends.
Instead, focus on contribution.
Remember that the process of giving and receiving, starts with the giving part. Provide valuable information, which people will want to read, link to and share. Then, when they need to hire an expert, they already know who you are. They’re also massively more likely to hire you, because they’re familiar with you and your expertise, via your blog posts.
You’re a safe bet.
A reliable option.
So, hiring you becomes an easy decision!
I place a call to action below each post, welcoming readers to get in touch if they’d like me to help them. However, selling my service is never the subject of the post. It’s all about offering useful information to the reader. Always.
Blog Tip 6: Make blogging a high priority business activity
Most business bloggers regard blogging as a low-level marketing activity. So they starve their blog of the resources it needs, in order for it to be a lead generating machine for their business.
They’ll happily spend time every day using Facebook or Linkedin, yet they invest very little time building their blog. As a result, their blog never gets the momentum it needs.
In addition, business owners will often place their blog on a cheap hosting account. This can lead to lots of down-time. Cheap hosting usually causes blogs to run slower too. People won’t hang around for a blog to load. So get the best hosting you can afford.
Treat your blog as a high priority business asset. Invest in it correctly and you’ll end up with a powerful marketing asset. One that grows in value all the time.
Blog Tip 7: Play the long game
A key reason why so many potentially great blogs fail, is that the owner quits too soon. Their expectations are unrealistic and it’s not always their fault.
The internet is packed with content marketing gurus, spreading bullshit. They say that if you use their “system” or buy their latest piece of junk, you can turn your blog into a goldmine in weeks. It’s snake oil… snake oil designed to exploit people, who don’t know better.
Even if you are doing everything correctly, it takes time for you to attract (and keep re-earning), the attention of a sizeable, growing readership. Business blogging is not an overnight success proposition, so play the long game.
I started Jim’s Marketing Blog in 2008. It was the best marketing decisions I have ever made. That’s why I’m so passionate about encouraging you to either start blogging or to start taking your blog more seriously.
Here’s to your blogging success, my friend!