I’d like to share some interesting feedback with you, which could really help you with your Internet marketing.
It started 11 days ago…
Just 11 days ago, I decided to redesign and totally rework the format of my Creative Thinking site. I chose to completely ignore the typical format used for blogging. Previously, the site used the more traditional, longer post format. The new format is based on an idea I had back in 2010, where posts could be made from the type of tiny updates you would usually just put on Facebook or Twitter.
Here’s how I have been publishing over the past 11 days, followed by some interesting results:
- Posts are super short – way too short for SEO.
- No SEO keyword loading.
- Some content is curated.
- Post titles are written in plain English.
- Instead of adding a few posts a week, I added a few posts a day.
The reason I’m sharing this with you
By using that different, short, non-SEO format on my Creative Thinking site, subscriber numbers grew more in those 11 days, than in the 18 months previous! In fact, subscriber numbers are now 137% higher than they were 11 days ago.
And… it’s all human driven.
This means the growth of the site (and the tribe) is 100% in my hands… rather than being outsourced to Google!
It is entirely possible to create a new site or, as I have done, breathe new life into an old site, WITHOUT bothering about search engines or following their rules. By creating useful content and becoming respected for curating useful content, people, real people, will embrace your work and share your work.
No, I am not suggesting this approach is for everyone. It isn’t.
Yes, I am suggesting that if you have been dancing the Google dance and still not getting the results you want, a more human approach may be just what you need. This is especially the case, if you want to build a community or tribe around your work.
For more information, take a look at the following 2 posts:
Getting less traffic from Google? Here’s why it may not matter soon.
Stop writing for Google. Really. Stop it!