You can optimize anything. If you want to.
- You can automate your blog posts, newsletters, tweets and Facebook updates, so they are published at the optimal time.
- You can use the optimal number of words or characters too, if you’re really keen.
- You can use calculated keyword loading, to optimize your website content for SEO.
- You can use clickbait titles for your blog posts and social network updates, to optimize traffic.
- You can smash visitors to your website in the face with a pop-up box, to optimize sign-ups.
And in doing so, you’ll be like every other clone working the same tricks. You’ll be sheepwalking into anonymity. Totally unoriginal. Wholly unremarkable.
There’s an alternative approach, which some of us find extremely effective.
Rather than optimize everything, we turn up regularly and try to be useful.
The thing about turning up regularly and being useful
The idea is too simple for the content marketing gurus to sell a course on it. It requires way too much long-term thinking, for the growth hacker crowd to embrace it. And it takes a lot more courage, than many business owners feel comfortable with.
Yet somehow it works. And it works beautifully.