Yesterday, someone asked me for my best advice on how to build a successful website or blog. Here’s my answer, along with 6 useful resources for you.
The answer that came to mind immediately, was this: The technology that builds a successful website is not as important as your ability to communicate a useful message, in a compelling way, to the reader.
In short: Put the content before the technology.
The world is packed with great looking websites, which no one notices. That’s because the people who own those sites saw the need for their site to LOOK great, but they didn’t invest in great content.
Where to start?
If you want to create compelling content, the best way to start is to put yourself in the shoes of your target readership. Speak to them, in their language, about what matters to them.
- Answer their questions.
- Empathise with them.
- Share useful resources with them.
And if you want them to get in touch with you, be approachable.
PS – Here are 6 useful resources, to help you write compelling content:
Now, you’re on track to build a successful website. Just remember, content first, technology second.