Category Archives: blogs

Focus, focus, focus!

March 13, 2010
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In marketing, the more focused your messages are, the more effective they will be and the more business they will generate for you. A focused marketing message speaks directly to the reader, in a language they understand. It addresses a challenge or opportunity that’s directly relevant to them. These messages have the power to motivate the reader to take action, to; buy from you, call you, email you or visit you.

Compare that kind of focused approach, to what we see with the typical marketing messages used by small and medium sized businesses…

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What do you think about this email?

March 4, 2010
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I wrote recently about copycat marketing. That’s where someone copies the marketing of someone else, hoping that it will work.

After writing that post, I received a lot of email and comments, from people who had personal experience of copycat marketing going wrong.

Here’s one email, which I would like to share with you and hear your thoughts on….

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10 ways to get massively more sales leads!

March 1, 2010
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Sales leads or enquiries, are an essential part of the marketing process. After all, a steady flow of good quality sales leads, when acted upon correctly, can lead to a regular stream of lucrative business and allow business owners to plan ahead with confidence.

SO, this post gives you TEN 10 popular and powerful lead generation ideas, to add to your marketing arsenal…

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Marketing & Business: It’s all about the people!

February 19, 2010
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Successful marketing is all about people.

It’s not about; brands, venues, websites, companies or social media tools – Marketing is all about people. You see, without people, none of those things matter.

I met with a friend of mine this morning, who owns a large and very successful nightclub. We had our meeting this time, in the nightclub itself, rather than his office, and the sensation was amazing. I have only previously been there, when it’s been packed with hundreds of people, having a great time and enjoying the music. This morning, you could have heard a pin drop, as we sat, drinking coffee and talking about his marketing.

You see, it’s not the building, fixtures or fittings that makes his nightclub a success; it’s the people who work there and party there. Without people, the place means nothing. The value is in the people…

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Easy access to the marketing answers you need!

February 4, 2010
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I had one of those moments earlier, where something suddenly clicks into place.  I figured out that Jims Marketing Blog is not actually a blog.
Yes, it’s built using blog software, but it’s not a true blog.  A blog (short for web log) was originally supposed to be an online journal.  That’s why everything’s presented in [...]

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What do your contacts say about you?

February 3, 2010
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I have a question for you: “Which people or companies do you publicly associate with?”

The reason I am asking you this, is that potential customers and clients often look at the people or businesses we associate with, as a short-cut to determining the kind of people WE are.

Trust and credibility can either be destroyed or boosted in seconds, depending on the individuals and companies we are aligned with or associate with…

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Email marketing and blog marketing – A quick tip!

February 1, 2010
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If you use email or blogging to market your services, I believe you will find the following information really useful.
It’s all about the importance of avoiding certain words or phrases in your emails and blog posts, which could get them blocked from reaching your readers.
Whilst there are many different things that can lead to an [...]

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Your feedback please!

January 30, 2010
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I have had an idea, which I would like your feedback on.
I get quite a bit of email from people, asking me the same marketing and business development questions. Some of these questions are brilliant.
So, rather than reply to each one by email, as I do now, and share that answer with just one person, [...]

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REVEALED – The fast track to wealth!

January 29, 2010
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It’s a fact: We live in an age where people are seeking instant gratification.  More than this, many people want results immediately – without having to do anything.
Ever wondered why there are so many of those spammy looking sites, selling ebooks / programs that promise to make you RICH in 30 days?
Those sites exist because [...]

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Giving oxygen to your marketing

January 28, 2010
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One of the secrets of great communication, is to pick the correct delivery method, to get the maximum, targeted exposure for your message.  We refer to this as “giving oxygen” to your marketing.
Marketing oxygen
Some of you will have noticed that when I made my BIG announcement here yesterday, I closed the comments section for that [...]

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Blog announcement!

January 27, 2010
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If you write a commercial blog or you are thinking of starting one, I would really appreciate it, if you would take a moment to check out The Ideas Blog.
Why?
It’s a blog I created, that’s designed especially for bloggers who want to turn their blogging into a financially successful business or income stream.
However, unlike most [...]

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The marketing power of perception

January 22, 2010
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This post is all about the marketing impact of perception, and how the way people feel has a massive influence, on whether or not they buy from or recommend certain brands.
The marketplace’s perception of a brand or industry is extremely important, which is why big brands work so hard to ensure that the general perception [...]

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Blogging and critics

January 18, 2010
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How do you feel about people, who criticise you or your work negatively?
Well, if you are thinking of using a blog as a part of your marketing mix, (and you should), you will need to figure out how to deal with them.  This is especially the case, if your blog becomes popular.
The 2 sides of [...]

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Jims Marketing Blog – Now with added love!

January 16, 2010
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Here’s some good news for those of you, who are kind enough to comment here and share your opinions with my readers and myself.  As from right now, when you leave your comments, you will be able to share YOUR most recent blog post with MY readers!
How come Jim?
The CommentLuv Wordpress Plugin
I have just installed [...]

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Pay to enter? I don’t think so!

January 15, 2010
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Have you ever thought about offering a paid version of your website or blog?  Ever wondered what the advantages or challenges might be?  If so, then you may find this brief post interesting!
I asked a question on Twitter yesterday. I wanted to know if people had paid to access a blog or site, for [...]

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The secret of a top 10 blog

January 7, 2010
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I’ve had a few emails this week, after technorati.com ranked this blog inside the world’s top 10 small business blogs for the first time.
Whilst this ranking will go up and down all the time, to have actually reached that spot is quite an achievement, for a marketing blog that’s little over a year old.
People wrote [...]

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Have something worth saying and say it well!

December 31, 2009
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I want to share a valuable piece of advice with you, which I received from my mentor; the late, great Jim Rohn. Here’s what Jim used to say;
“Have something worth saying and say it well.
Jim would use that phrase when speaking about effective communication and I believe it’s also a very simple, powerful way to [...]

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Let me help you achieve bankable results in 2010!

December 30, 2009
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As regular readers will know, I’ve made a career out of helping businesses and entrepreneurs achieve measurable sales results.
Recently, I have started to use the term “bankable results” to refer to my style of marketing. This phrase was commented on by one of my readers and regular contributors, Robin Dickinson. So, I thought I would [...]

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Your 2010 marketing check list!

December 28, 2009
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If you are planning to start the New Year with a marketing push, here are a few questions you might want to ask yourself, before you proceed.  Think of this as a simple, New Year marketing check list.
So, before you invest a penny of your money, or your time, on marketing for 2010; take a [...]

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Marketing blog experiment

December 27, 2009
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As regular readers will have noticed, the blog looks quite a bit different today!  That’s because I’m running a marketing experiment with a new, more basic looking blog design.
One of the great things about the Internet is that you can easily see, very quickly if a design change is encouraging people to use the site [...]

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