Steve Jobs and Apple in general, never cease to amaze me. This week, Apple announced their latest product, the iPhone 4 and received, as always, millions of dollars worth of free publicity. I watched a live video of the iPhone launch event at the World Wide Developer's Conference, and saw journalists ...
Some people have asked me, why I place so much emphasis on building a community rather than a following. Yesterday, within a 30 minute period, I received 2 emails from people enquiring about my services. I believe the way these emails begin, (see excerpt below), demonstrates the marketing value of community. Email 1: "Dear Jim, You don't know ...
If you want to make better marketing decisions, you may find today's post really useful. It's all about something I call bad numbers. Allow me to explain! Bad numbers = Bad data Imagine you wanted to know what the average small business ...
One of the things seldom mentioned about developing a successful online profile or brand, is that as your visibility increases, you're likely to start attracting some unwelcome attention. This usually ranges from mild abuse on social networks, to full blown blog posts slamming you. In my experience, there ...
How up to date is the marketing information you use? I ask you this, because it's extremely easy to be working hard implementing ideas or using tools, which are so outdated that they have very little potential to help you achieve the bankable sales results you need. Marketing ...
This post is all about the role that reliability plays in marketing. Close to where I live, there's a sign on the road outside a cafe that says open. Now, even though this place is only open during certain hours each day, the open sign is always there. In effect, the ...
Did you ever hear that old saying; "You can't keep everybody happy"? Well, when it comes to marketing messages, you shouldn't even try! When you embrace this idea, it can provide a massive boost your sales figures. It's all about using a more targeted marketing approach. Targeted marketing messages A targeted marketing message consists of 2 ...
Are you interested in improving the regularity and value of your blogging? If you are, you might find this post extremely useful! I was recently asked how long I spent, writing my blog posts. The answer I gave was that it usually takes me between 20 to 30 minutes; occasionally a little longer. The guy who ...
Why do so many marketers focus on what THEY want in their marketing messages, rather than the needs of their marketplace? I was looking through my inbox earlier, and found several emails from people, who have been hounding me for business. Not only have they been emailing me too frequently, but the tone ...
This post is designed to help you advance further, faster - by helping you spot some warning signs, before they become a major issue. You know what's great about this? When you spot a warning sign and act on it correctly, it is transformed from a warning sign, to a highly positive leap forward in ...
Last month, someone introduced me to one of his friends. In his introduction, he said: "This is Jim Connolly, he's that marketing blogger I've been talking about." This REALLY made me think! Why? This may sound nuts, but here goes: You see, although I own a blog and write posts most days, I have always seen myself simply as ...
Do you get emails from people you don't know, asking you to do link exchanges with them? If you do, before you decide to do the exchange, please consider the following very carefully. Link Exchanges: A brief overview The reason people want you to exchange links with them is ...
Have you ever noticed how powerful it is, when someone talks to you about something they are passionate about? It makes a massive difference to the effectiveness of their message and the energy created can be really infectious. So, why do so many business owners totally fail to inject REAL passion into their communications with people?
If you are starting a new business or launching a new product or service, it's really important to get the name right. Sadly, it's very easy to get it wrong and end up wasting a lot of time and money trying to unpick the mess! So, here are 3 tips ...
There has been a lot of talk in recent weeks, about probable changes to the way that Google ranks search engine results. The general belief is that mentions (links) to your site from social media sites are starting to play a bigger role in where Google ranks you. Because of ...
Here are six things I discovered this week, which you may find interesting: I discovered that when some a-list bloggers offer a free report, it's actually just a long advertisement, with some tips at the beginning. That's not a report, that's an advertisement that tries to fool people into reading it. Not a great way to ...
How would you like to create a massive, positive impact in your marketplace? Simple: Do some small things every day! Over the years, I have found that success is seldom the result of a single, enormous action. Instead, it comes from doing small things every day. Each day, I make sure that as well as my regular ...
Fact: Very few small business owners who blog, generate anything like the results they could. Why? This is the easiest question I have ever answered here! The reason so few bloggers attract the volume of sales, leads or enquiries they should, is that they copy what they see other bloggers doing. Here's what I see ...
I recently took the plunge and started using Google Buzz. My initial thoughts are that it has a lot of potential, which is why I wanted to mention it here. Google Buzz: So, what does it do? VERY briefly, Google Buzz is a micro blogging application, which comes as ...
Here are seven quick tips to help you improve your online presence. If you have a section on your website or blog, called "news" either update it regularly or delete it. When someone clicks on that page and sees that the last entry was 6 months ago, it hardly makes you or your business look dynamic.
