When it comes to communicating, it's often what a person elects NOT to say, that has most impact on the way their message is received. Lunch with 2 beautiful women In 45 minutes time, my wife and myself shall be having lunch with Megan Fox. I don't mean we will be having lunch, whilst watching Megan in ...
If you take a look through the settings on Gmail, there's a feature which allows you to "undo" the sending of your email and stop the email being delivered. This feature has been so popular, that last week they announced it has been extended and improved. It seems a huge number of people ...
In seconds, I can spot a small business that is being marketed without professional help. That's because there is a recipe, which all struggling small businesses follow, when it comes to marketing. Here are 3 of the most common examples from the recipe for small business marketing failure: Use a similar approach to marketing and ...
To mark the 2nd anniversary of this blog, I'm about to make it easier for you to find all my best posts, on the areas of marketing and business development that you are most interested in. Think of it as your marketing goldmine! My challenge I was recently thinking about how the typical date order format ...
One of the many amazing business opportunities open to most people these days, is that our sites / blogs can have all kinds of extremely valuable options added, at little or no cost. These can open up not only new marketing opportunities, but whole new income streams too! For example, I have an audio program, which ...
Would you like to convert more of your readers into paying clients or customers? If you would, then this post might be just what you are looking for! That's because I am about to tell you one of the most common reasons that sites have poor conversion rates and also, how to fix it. Convert readers ...
So, you have some really valuable information, which you would like to turn into an ebook. The thing is, ebooks are usually either free of they cost very little - so you don't bother. After all, if you only make the price of a coffee for each one you sell, you need to make a ...
A successful business blog is a great marketing and communications asset. It's no surprise then, that so many business owners start blogging. However, many of them stop blogging after a few months, because they have not seen the kind of results they had hoped for. It's like a farmer planting her crops and then trying to ...
I was reading one of those; how to get millions of unique blog visitors articles yesterday, when I saw something that made me smile. At the end of a long list of very obvious blog marketing ideas, was a sentence that told readers NONE of this will work, unless you are producing remarkable content. In other ...
Writing marketing copy or sales copy that really works can be a challenge, especially for people with little or no experience. One of the best ways to learn how to write great copy, is to read great copy and then study what you have read. Why did that particular message compel you to ...
Some of the best blog posts are also the shortest. Blog posts that offer information rich copy, with all the unnecessary fluff stripped out, get to the point quicker and save the reader valuable time. This post about social media experts is one of the most read on my blog and it's just ...
I was just thinking how the term spam is being used right now, for a lot more than unwanted, unsolicited emails. For example: If someone sends you an unwanted sales message via a social networking site, we call them social media spammers. When they leave comments on ...
I regularly get email from people, asking how I manage to write blog posts most days and still keep the ideas and content flowing. It's easy to see why, when you consider that a regularly updated blog with useful content is more commercially valuable, than one with fewer, valuable blog posts. So, here are a few ...
All too often, small business owners market their services based on what is most appealing to them. They make offers that they think are great. They focus on benefits that they think are important. Here's the challenge with that approach: It's very ineffective! Your prospective clients buy for their reasons, not yours. If you want them to ...
How well do your business resources match your marketing goals or sales targets? You may want "more business" right now, but if it came, if your marketing was so effective and compelling that all the extra business you want actually arrived, how well could you service it? Many people say that this is a "great problem to ...
In the 2nd post I published yesterday, I stated that we are all capable of incredible things, so long as we put everything we have, into everything we've got. In today's post, I'm giving you 5 practical ways to get the most from your current assets. First, I would like to something with you ...
I spoke with someone earlier, who told me that she was "no good at marketing." She went on to say that she would never be any good when it came to marketing. This lady is bright and she has lots to say, that's worth listening to. However, she has failed to learn one of the ...
Following on from yesterday's post, about the need to be a student and not a sheep, today I would like to focus briefly on the importance of improving our comprehension in the era of information overload. It's one thing for us to read something of value, but if we fail to comprehend what ...
As a marketing coach, I am always studying the power of influence and influential people. For example, we all know the power a celebrity can have, when they give their personal endorsement to a politician or their paid endorsement to a product. This is because a large chunk of the general populous, uses ...
If someone you follow on a social network recommends something to you, via an affiliate link, should they disclose it to you or keep it quiet? As I am sure you know, a lot of people post affiliate links via social networking sites, which they do not disclose. Over the past few months, I have asked ...
