Steve Jobs and Apple in general, never cease to amaze me. This week, Apple announced their latest product, the iPhone 4 and received, as always, millions of dollars worth of free publicity. I watched a live video of the iPhone launch event at the World Wide Developer's Conference, and saw journalists ...
Some people have asked me, why I place so much emphasis on building a community rather than a following. Yesterday, within a 30 minute period, I received 2 emails from people enquiring about my services. I believe the way these emails begin, (see excerpt below), demonstrates the marketing value of community. Email 1: "Dear Jim, You don't know ...
If you want to make better marketing decisions, you may find today's post really useful. It's all about something I call bad numbers. Allow me to explain! Bad numbers = Bad data Imagine you wanted to know what the average small business ...
Don't you find it amazing that in 2010, people are still using the 1980's sales and marketing model of pestering and pursuing people? Here's the problem with that approach: People hate being pestered and pursued. For example, I received an email last week, whilst I was on holiday with my wife and 4 year old son. The ...
How up to date is the marketing information you use? I ask you this, because it's extremely easy to be working hard implementing ideas or using tools, which are so outdated that they have very little potential to help you achieve the bankable sales results you need. Marketing ...
Did you ever hear that old saying; "You can't keep everybody happy"? Well, when it comes to marketing messages, you shouldn't even try! When you embrace this idea, it can provide a massive boost your sales figures. It's all about using a more targeted marketing approach. Targeted marketing messages A targeted marketing message consists of 2 ...
Are you interested in improving the regularity and value of your blogging? If you are, you might find this post extremely useful! I was recently asked how long I spent, writing my blog posts. The answer I gave was that it usually takes me between 20 to 30 minutes; occasionally a little longer. The guy who ...
Why do so many marketers focus on what THEY want in their marketing messages, rather than the needs of their marketplace? I was looking through my inbox earlier, and found several emails from people, who have been hounding me for business. Not only have they been emailing me too frequently, but the tone ...
Last month, someone introduced me to one of his friends. In his introduction, he said: "This is Jim Connolly, he's that marketing blogger I've been talking about." This REALLY made me think! Why? This may sound nuts, but here goes: You see, although I own a blog and write posts most days, I have always seen myself simply as ...
Have you ever noticed how powerful it is, when someone talks to you about something they are passionate about? It makes a massive difference to the effectiveness of their message and the energy created can be really infectious. So, why do so many business owners totally fail to inject REAL passion into their communications with people?
There has been a lot of talk in recent weeks, about probable changes to the way that Google ranks search engine results. The general belief is that mentions (links) to your site from social media sites are starting to play a bigger role in where Google ranks you. Because of ...
How would you like to create a massive, positive impact in your marketplace? Simple: Do some small things every day! Over the years, I have found that success is seldom the result of a single, enormous action. Instead, it comes from doing small things every day. Each day, I make sure that as well as my regular ...
Fact: Very few small business owners who blog, generate anything like the results they could. Why? This is the easiest question I have ever answered here! The reason so few bloggers attract the volume of sales, leads or enquiries they should, is that they copy what they see other bloggers doing. Here's what I see ...
Here are seven quick tips to help you improve your online presence. If you have a section on your website or blog, called "news" either update it regularly or delete it. When someone clicks on that page and sees that the last entry was 6 months ago, it hardly makes you or your business look dynamic.
If you want more sales leads or enquiries from your blog, the following tips may be just what you are looking for! What I am about to share with you, is based on years worth of testing and measuring feedback. (I'm too good to you!) Many business bloggers find that ...
How serious are you about the success of your website or blog as a business development tool? The majority of small business owners I speak with, claim they are serious about the marketing value of their sites, but then they place their sites on cheap hosting plans. Here's why this matters: ...
I wrote a very popular post recently, about getting more blog comments. This post is all about how to get more blog readers and it starts with a question: "Have you noticed how some blogs and websites are really difficult to read for any period of time?"
As a marketing coach, I get asked that question all the time. In order to answer it for you, we need to split the kind of expert or specialist advice you can offer, into one of the two following categories: General advice - Which is designed to address common questions ...
One of the questions I get asked a lot by new bloggers, is how can they attract more comments from their readers. So, that's what this post is all about. I have posts here with as few as 6 or 7 comments, many with over 80/100 comments and one post with almost 700 comments. Here are ...
This is a quick post about content marketing and how to get great results from it. Content marketing Millions of small business owners (including me) use content marketing as a way to market their services. They produce content for; newsletters, blog posts, articles, audio, video,
