When it comes to marketing, success leaves clues. By following these clues and learning from them, it’s possible to significantly improve your marketing.
For example, spend a few minutes thinking about the following:
- The last marketing email, which you were motivated to open because it had a powerful subject line.
- The last marketing email you read, which persuaded you to take action. [To ask for information, pick up the phone, make a purchase, etc.]
- The last blog post you read, which you were motivated to bookmark, save or share.
- The last advertisement you saw or heard, which led to you making a purchase.
- The last service you experienced, which impressed you so much that you wanted to tell your friends about it. Read this. It will help.
- The last newsletter you received, which you forwarded to your friends.
Turning clues into results
Each of those examples contains a clue. To uncover the clue, you need to answer this question:
What can I learn from this example of marketing success, which I can adapt and apply to my own marketing?
By studying marketing success, it’s possible to make better marketing decisions. The good news here is that there are examples of successful marketing all around you.
Bonus: You can also learn a great deal by studying terrible marketing and uncovering why it was so ineffective. Knowing what to avoid is enormously valuable, too.