Snazzy product launches and gimmicks are no substitute for a great product or service. Getting the basics right When our customers buy from us, they expect great products and services. At the very least, they expect us to deliver on all the promises we made in our marketing. They will hope for more than that,… Continue Reading
In today’s post, I want to share some thoughts with you on why you have to think big, if you want your business to reach it’s potential. The answer may surprise you! All business owners place a self-imposed limit on what we want to achieve from our business. Some set that limit high, whilst most… Continue Reading
After announcing my new service yesterday, I was reminded of a sign I used to have on the wall above my desk. It simply said: “If you get an idea that you believe has potential, do what’s required to make it work. You can’t afford untapped potential!” Untapped potential Another way to think of a… Continue Reading
I have some exciting news, for those who enjoy reading Jim’s Marketing Blog and those of you, who would like to use my blog as a way to market your business. More blog posts and additional, free marketing material As I wrote in December, I am committed to being of more value to my readers… Continue Reading
Right now, Google is showing your prospective customers the details of all your competitors – including those competitors who charge less than you. So, your prospective customers now know you’re not the lowest priced provider. The question is: How do you plan to convince them that you’re worth the extra money? Generic marketing promises do… Continue Reading
How do you decide what to charge for your products or services? I ask this question because one of the biggest and most costly mistakes small business owners make, is that they set their prices or fees based on what they need to sell them for. Here’s an example of what I mean. People buy… Continue Reading
I have an important message today, for any of you who are going through a tough time right now. Vision and visionaries Vision is the ability to see. A visionary is someone, who uses her imagination to see what will be. Most people get so caught up in the moment, that they fail to see… Continue Reading
Here are 3 tips, to help you get massively better results from your advertising, email marketing, mail shots and blog marketing messages. Let’s go! 1. Get your message right No matter how great your product or service is, unless it’s marketed with compelling copy (wording), you will struggle to achieve the sales results you want.… Continue Reading