How interesting is your product or service, to a prospective customer? I was walking along The River Trent, earlier today when I saw the seat below. I don’t usually notice seats and certainly don’t take photos of them. This got me thinking about how our attention is captured, whenever we see something interesting or different.… Continue Reading
Some years ago, I discovered an interesting fact about entrepreneurs. It’s something that makes them different from other business owners, who lack the entrepreneurial mindset. My hope is that when you understand this key difference, it may inspire you to embrace the entrepreneurial mindset, the way I did when I discovered it. It’s simply this… Continue Reading
If you use free offers as a way to generate genuine interest from prospective, paying clients, it’s essential that you take freebie seekers into account. Freebie seekers are those people who grab every free offer in sight, with zero intention of ever becoming a paying client or customer. Their actions can discourage you and cause… Continue Reading
In yesterday’s post, I mentioned how important it is to enjoy and have fun with your work. When we set up a business, we do it in order to achieve more than we would, if we were working for someone else. Of course, as a business owner there’s no ceiling on your income, so it’s… Continue Reading
Today, I am going to answer one of the most frequently asked questions I receive: What exactly do you do, when you work with a marketing client, Jim? Well, today for the first time, I am going to give you a look behind the scenes at how the process works. I’m going to share with… Continue Reading
As business owners, we face a challenge every day: To rise above the broken promises of those who went before us. Allow me to explain When we say we go the extra mile for our clients, the marketplace was promised that before, by someone who failed to deliver. When we say we finish projects on… Continue Reading
If you are facing a tough situation or challenge right now, this post is just for you. It’s not uncommon for a small business owner to look at their numbers for the month, see there’s a problem, then panic. Often, this panic motivates them to do something that creates a much bigger problem. Scrambling tactics… Continue Reading
When it comes to fulfilling our potential, it’s up to us. Others can contribute to our success or try and push us off course, but the buck stops with us. We may need help in order to get us from where we are to where we want to be, but the decision to seek help… Continue Reading