Jim's Marketing Blog

Marketing ideas to help you grow your business

Category: How to (page 1 of 24)

Here’s a fun way to attract enquiries and sales leads

fun

If you want to grow your business, your network, your influence and really enjoy the process, you will love this simple, yet effective idea.

It’s simply this: Be helpful, often

Think about this for a moment:

  • The process of sowing and reaping, starts with the sowing part.
  • The process of cause and effect, starts with the cause part.
  • The process of giving and receiving starts with the giving part.

By regularly looking for opportunities to help your clients and your prospective clients, you put a series of processes into play, which improves how people feel about you. As business is all about people, improving the way people feel about you has a measurable, positive impact on your business.

I’ve learned that looking for ways to connect people, share ideas, open opportunities, etc, can become a natural part of your day. It isn’t that time consuming either. Even if you want to help thousands of people every day, you can do it without it eating into too much of your time.

Allow me to explain.

Being helpful scales to infinity

Thanks to the technology at our fingertips, being helpful scales. In fact, it scales beautifully. Using what I call the one-to-many approach, you can help dozens, hundreds or thousands of people every day.

It works like this: You invest one piece of your time, which helps many people.

An wonderful example of this one-to-many approach is blogging. The reason I write for you on Jim’s Marketing Blog and via the email version of the site, is that it allows me to be helpful to many people, using just one block of my time. In the time it would take me to reply to one specific email for marketing help, I can be of service to thousands of people.

The payback?

Firstly, running a business from a mindset of contribution is a lot more fun. I get wonderful emails all day from people who find my work useful. I’m one of the few business people I know, who enjoys getting well over 100 emails a day.

Secondly, it’s an extremely rewarding and effective way to grow your business. That’s because people are attracted to those who help and encourage them. I started my business back in 1995 and have never needed to attend a networking event. I have no need for a Linkedin account either.

That’s because I get client inquiries all day from business owners I’ve helped with the marketing ideas I freely share. These good people know me, without ever meeting me. My work went before me. So, when they decide it’s time to get expert marketing help for their business, they get in touch. It’s that simple.

Striking the right balance

As with all things, balance is required. It’s really important not to confuse being proactively helpful, with being a doormat. If you think you are helping people by doing lots of unpaid work for them, you are not. You are being taken advantage of.

Occasionally, I will get an email from someone who selfishly asks me to work for them, for free, and solve their specific marketing problems. Of course, I don’t do it. Why? Because for me to get all the information required to help them, then plan out what’s wrong and how to fix it, would take hours. I could invest that same time to write 4 or 5 blog posts and help thousands of people, using my one-to-many approach.

People who ask you for freebies are being wholly selfish. They’re showing zero respect for you or the value of your time. Time is not money – time is massively more valuable than money.

Getting it right

The key is for you to leverage your time and knowledge, so that you can help as many people as possible in the shortest amount of time.

When you get the balance right, more and more people in your marketplace will know who you are. Prospective clients will regard you as a source of ideas, answers and inspiration. That’s a valuable reputation for any business owner to have.

In short: If you are not receiving enough right now… give more. Do it often.

Does email marketing work? Part II

email marketing

If you want to massively increase the success of your email marketing, [better open rates AND higher conversion rates], these 2 quick tips will really help you.

By the way, this is part 2 of a 2 post series. You will find the link to part 1 at the end of this post.

1. Increase your email open rate

Look at the recent emails you’ve opened, which were from people or companies you didn’t know.

I’m asking you specifically to focus on emails from those you don’t know, because these are the emails that you’re least likely to open.

Now, ask yourself why? What was it that motivated you to open that email, rather than delete it. After all, it was from a stranger.

  • Maybe it contained some compelling words in the subject line.
  • Perhaps the timing was right.
  • It could be that the subject line made you curious… curious enough to open the email.

Once you’ve had a think about what inspired you to open those emails, look for ways you can adapt that strategy, to increase your email marketing open rate.

2. Increase your email conversions

It’s great to have more prospective customers or clients opening your emails, but it’s if no value to you unless they take some kind of action.

This time, I want you to look at the last 20 emails you received, [regardless of who they were from], which motivated you to take positive action. By action I am referring to things like:

  • Making a purchase.
  • Clicking a link.
  • Replying to the email.
  • Calling the sender.
  • Subscribing to something.
  • Following the sender on a social network… any positive action whatsoever.

Now, look for ways to adapt the approach they used, into your own email marketing.

That simple 2 step process is a useful way to quickly discover valuable tactics, which can be incorporated into a wider, super-effective email marketing campaign.

But that’s not all…

Important

Here’s something you really should read. It’s how I helped Irene make over $32,000 in 9 days, with email marketing.

How to feel inspired every day

The best way to feel inspired, is to inspire others.

Why? Because by giving inspiration, we become a source of inspiration.

We become the source of what we need!

An unending cycle of inspiration

Look for opportunities to inspire the people you connect with. This sets a positive cycle in place, which benefits you and those around you.

Tip: What is inspiration? Steve Jobs and Picasso provide some insights!

How to get people to respond to your marketing, in just 2 steps!

Are you tired of prospective clients or customers, who don’t get back to you when they say they will? If you are, then the following short post is just for you.

The biggest lie in business

When that person said they didn’t have the time to meet you, return your call or consider your offer… they were lying.

They had the time! They had time to do all the urgent or important things. They also had time to do the things that interested them or captured their attention. What they lacked wasn’t time.

What they really lacked was the motivation to do whatever you requested. It wasn’t important enough to them. It wasn’t a priority. So, it didn’t get done.

2 Steps to get people to take action

To get your prospective clients and customers to take action, you need to do the following:

  1. Make your offer as attractive as possible. Look at what you’re asking people to do and make it more captivating. More interesting. More motivating. More curious.
  2. Give them a deadline. Deadlines focus the mind. This is why so many kids do their assignment the night before it’s due.

Nothing inspires people to take action more than a highly compelling offer with a deadline. Get those 2 steps right and you’ll find the marketplace will always have time for you.

How to know when the moment is right

I was emailed earlier by someone, who told me she was almost ready to launch a new business. She’s just waiting for the right time.

She went on:

“[…] I’ve been waiting to pull the trigger on this project since April 2014 but things have been hectic to say the least. I’m hoping things settle down this year so I can get started.”

The best time to start

The problem with waiting for the perfect moment is that it never comes. Life is a series of challenges. As one challenge passes a new challenge arrives. Even if you were to find a magical moment where everything was just right… one unexpected phone call or some unexpected news would soon change everything.

The decision to wait for a so-called perfect time is nothing more than a stalling tactic. Call it out for what it is.

Then go and do what you have been avoiding!

How to build a successful business that inspires you

level up

Today, I’d like to start by asking you a question.

Are the people around you, challenging you to take your business to the next level?

Think about your co-workers and clients. Are they inspiring you to do better work? Are they motivating you to try harder and move your business forward in a meaningful way?

Uninspired and average

If not, then maybe it’s time to reconsider the kind of people you work with. Co-workers who fail to inspire you are a liability. The same is true of average clients, with their average demands, average projects and average fees.

Surround yourself with people who push you to create your best work. Make no mistake, the impact this can have on your business is enormous. This will help you.

How to get more done in less time AND improve your thinking!

How to

Many people ask me how I manage to run a busy marketing business and still produce so much creative content every day.

So, here’s my secret!

My secret

I figured out a long time ago that there is never enough time to do everything.

However, I also discovered that you can always find time to do the important stuff, so long as you decide to stop reacting to the unimportant stuff.

Please allow me to explain.

Reacting or acting?

  • You can start the day by checking your email inbox and reacting to what you find. Alternatively, you can start your day by listing what’s most important and getting started on that – then opening your email.
  • You can react every time your phone alerts you to a text message. Alternatively, you can finish what needs finishing and then read any messages you’ve received.
  • You can react every time you see a social networking notification. Alternatively, you can wait until you’ve stopped for a coffee etc, then use that time to check your notifications.

Never miss the important and urgent

Tell your family, friends and clients that if they need to contact you for something that is both important and urgent, to call you. Then, if your phone goes and you can see it’s one of them calling, you know it needs answering. Otherwise, unless you are a fire-fighter, plumber, midwife etc, people will not expect you to respond instantly.

This gives you the freedom to regain control over your time, your focus and your output… without worrying that you have missed something that’s both important and urgent.

Regaining your time and your focus

One of the reasons small business owners find it such a challenge to get important things done, is that the distractions they react to, cause them to lose focus. This is especially the case, when they need to do something creative.

Here’s the thing: It’s extremely hard to focus on something that requires your creativity, when you allow yourself to be distracted and your focus to be scattered.

For example, if you want to write a newsletter article first thing tomorrow morning, but you decide to read your emails first, instead of focusing on your article, you will find your focus scattered between the article and all the questions and demands from your inbox.

By writing the article and then dealing with your emails, you can focus 100% on the article. You end up with a better article and then get to invest all your focus, on dealing with your emails.

Getting through the day or from the day?

Most small business owners are happy to just get through the day. However, the most successful business owners take a different approach. They get from the day. They start their day with a list of important objectives and then determine to master their time and their focus, so the important things are always taken care of, with their full attention, in reasonable time.

We all have 24 hours available to us each day. It’s what we do with our time, which makes all the difference.

How to master your New Year’s resolutions!

Today marks the start of a New Year. Along with the New Year will be millions of people with New Year’s resolutions… things they want to achieve.

So, here’s a simple idea, to help you make your 2015 New Year’s resolutions work.

Here’s what we know:

  • Gymnasiums will be a lot busier than usual, filled with lots of new people. Until the middle of March, when most of the new members will have quit.
  • Inactive bloggers will start posting regularly again. Until they run out of obvious things to write about and decide to quit.
  • Sales of healthy food will see a surge for the next few weeks. Until people slip back into eating convenient or fast food and quit their healthy eating regime.

Quit quitting

The best New Year’s resolution we can set for ourselves, is to quit quitting.

Make the decision to do something you know is good for you, then resolve to stick with it… for 24 hours. When tomorrow comes, resolve to do the same.

Does it work? I quit smoking [23 years ago] and drinking alcohol [29 years ago] using this method.

Tip: You can get yourself a copy of my Motivation Master Class audio program here. It runs for 111 minutes and contains lots of ideas you can use, to motivate yourself and motivate others.

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