I shared 5 ideas with a business owner yesterday, which she found extremely useful. Today, I am sharing them with you. 1: Study the gold dust around you If you find yourself reading a marketing email or mail shot today, stop! You have some potential gold dust in front of you. Examine it and look… Continue Reading
Marketing tips and ideas to help you grow your business, by Jim Connolly
Category Archives: Direct Marketing & Mail Shots
Is your marketing built to last?
If you want to develop great marketing, which will work hard for your business for years and years, today’s post is just for you. The people who built the castle in today’s photo built it to last. That was way back in the year 1297. It took planning, time, hard work, money and brains. The… Continue Reading
2 Things you need to know, if you want massively better marketing results!
Before you send your next piece of marketing to anyone, there are 2 important things you should consider if you want to get the best return on your investment. Here they are: 1. Do I have permission to contact this person? A lot of marketing is still based on interrupting people. For example: They send… Continue Reading
Tip: Do great work & put it where the right people can see it
No one likes to be pestered. Yet, when it comes to marketing, it seems some people still think they can pester their way to success. This post is about a different way to do business. It’s based on one of the most powerful ideas in commerce and I strongly recommend you take a few minutes… Continue Reading
How to create marketing that people welcome, share and act on!
This is one of the most valuable posts I have ever written! I’m going to show you how to create marketing, which people will LOVE, share with their friends and which will inspire them to hire you or buy from you. There’s a huge difference, between someone receiving your message and listening to your message. … Continue Reading
Newsletters: A more human approach
When you share your news with your friends via an email, your email looks like a regular email; no glossy images, no “buy now” offers – Just an email from you, to them. When businesses decide to offer newsletters, they tend to do the opposite. There’s usually little if any actual NEWS and the whole… Continue Reading
The secret to great marketing
There’s a massive difference between bad marketing and great marketing. Bad marketing is all about doing things to the marketplace. Great marketing is all about doing things for the marketplace. Bad marketing Bad marketing is based around pushing. They email you because they bought your email address from someone. They write to you because they… Continue Reading
Attraction Marketing: Who else wants to attract high quality clients?
Today, the most effective marketing is based on attracting clients and customers, through developing relationships with them. Pestering people into your funnel It used to be very different. A decade or so ago, marketing professionals were telling people about filling their sales funnels. The idea was that you sent people mail shots, you cold called… Continue Reading