Sales leads or enquiries, are an essential part of the marketing process. After all, a steady flow of good quality sales leads, when acted upon correctly, can lead to a regular stream of lucrative business and allow business owners to plan ahead with confidence.
SO, this post gives you TEN 10 popular and powerful lead generation ideas, to add to your marketing arsenal…
Joint Ventures, often known simply as JV’s, can be an extremely effective way to generate new business. This is probably why so many of you asked me for information on Joint Ventures, when I asked you for your marketing questions recently.
The following is a brief explanation of what JV’s are and how they work…
This is possibly the most valuable information I have given you via this blog!
That’s quite a statement, but I’m about to show you a business model, which you can use in order to secure your financial future. It’s based on how I earn the vast majority of my income and how every wealthy person I [...]
If you are planning to start the New Year with a marketing push, here are a few questions you might want to ask yourself, before you proceed. Think of this as a simple, New Year marketing check list.
So, before you invest a penny of your money, or your time, on marketing for 2010; take a [...]
Great marketing and great comedy have at least one thing in common: Great timing!
Of course, the opposite is also true. A comedian with bad timing isn’t very funny and poorly timed marketing isn’t very effective.
With this in mind, here are SIX timing-related marketing tips, to help you improve your results.
Marketing your events
If you are thinking [...]
Here’s some GREAT news for anyone who needs to see better sales results in their business right now. You can massively boost your sales, by making just minor adjustments!
That’s right, you can improve the success of your marketing enormously, my making tiny changes to what you already do.
For example, you can increase the success rate [...]
The message behind this post can save you from years of frustration and help you dramatically improve your future sales results!
I received an email yesterday, from someone who has occasionally emailed me for marketing advice over the past couple of years. This person (who will remain nameless for obvious reasons), is one of [...]
Here is a simple marketing tip, to help you quickly improve your mail shot, email marketing and blogging response rates.
It’s all about – Timing.
Even if your marketing message is irresistible, you will only get the maximum return form it, if you get it in front of people at the right time. This holds true, [...]
If someone has a piece of your written marketing in front of them right now, will they feel inspired to take action? Will your marketing message compel them to call you, email you or visit you?
Written marketing
I am in the process of writing an article for my next marketing newsletter. It’s [...]
One of the fastest ways to massively improve your marketing results and sales figures, is to learn how other companies are already getting the kind of results that YOU want. That’s what today’s quick marketing tip is all about!
Copy what works
The next time you read a piece of marketing, which inspires you to take some [...]
QUESTION: What does great marketing have in common with great comedy?
ANSWER: Timing!
Marketing & timing
I received an email earlier, announcing the launch, today, of a new website. If you check the date of this post (20th January 2009) you will see that it’s the day that President Obama was inaugurated.
This international, mass media event, has received [...]
As we move into a brand new year, I would like to share one of the simplest, yet most valuable pieces of advice I know with you.
Don’t mistake movement for progress!
Progress is not the result of hard work. If hard work were the secret to success, our grandparents would have been millionaires! Progress only comes [...]
One of the common factors behind all successful businesses, is that they use a strategic approach to their marketing rather than a tactical approach. So, what’s the difference?
Strategic marketing
In short, businesses that take a strategic approach to their marketing, think ahead and plan ahead. They ‘compound’ many marketing activities together to leverage the best possible [...]
Here’s a quick tip, which can help you MASSIVELY increase the effectiveness of your marketing!
It’s all about focus
Whenever you write any form of marketing material, it’s extremely important that your message is focussed 100% on your core prospective client base.
Many small businesses use a scatter-gun approach to their marketing messages and as a result, they [...]
There’s a lot of information on this blog about things you can do, which will help you dramatically increase your sales results and profits. However, it’s ALSO really important to know some of the things you must avoid, if you want your business to succeed. That’s because some marketing mistakes can nullify all your hard [...]
If you want to improve your marketing, boost sales and increase the profitability of your business; you need to understand and use the power of questions!
In marketing – questions are like gold dust because…
The questions you ask determine the answers you get!
The answers you get determine the actions you take!
The actions you take generate either [...]
As some of my more eagle-eyed readers will have noticed, I have just added a new page to this website; all about my popular 1 Year Marketing Program.
If you are serious about dramatically improving your sales and profits, this program is exactly what you need! To find out more, click here!
If you found [...]
As any marketing professional worth their salt will confirm, successful marketing is based around a process, where you ‘test, measure, test measure’ everything you do, until it’s as effective as you can get it.
Here’s how testing & measuring works!
You test (or try) a new idea and then you measure the results you get. If your [...]
I have an interesting marketing question for you;
“if someone invented mailshots or ‘marketing letters’ today, would you or your business actually use them?”
Just imagine the sales pitch for a mailshot
“I’m Bob from the Post Office and I want to tell you all about this new invention – mailshots! You know how you can use email [...]
In marketing, clarity is extremely important! Your marketing messages need to clearly state what you do, what the benefits of your services are and why a potential client should do business with you or buy from you!
Clear marketing
Clear marketing messages command a potential client’s attention with laser-like precision!
Sadly, most small businesses use a foggy, conversational [...]
