The message behind this post can save you from years of frustration and help you dramatically improve your future sales results! I received an email yesterday, from someone who has occasionally emailed me for marketing advice over the past couple of years. This person (who will remain nameless for obvious reasons), ...
Here is a simple marketing tip, to help you quickly improve your mail shot, email marketing and blogging response rates. It's all about - Timing. Even if your marketing message is irresistible, you will only get the ...
If someone has a piece of your written marketing in front of them right now, will they feel inspired to take action? Will your marketing message compel them to call you, email you or visit you? Written marketing I am in the process of writing an article for my ...
One of the fastest ways to massively improve your marketing results and sales figures, is to learn how other companies are already getting the kind of results that YOU want. That's what today's quick marketing tip is all about! Copy what works The next time you read a piece of marketing, which inspires ...
QUESTION: What does great marketing have in common with great comedy? ANSWER: Timing! Marketing & timing I received an email earlier, announcing the launch, today, of a new website. If you check the date of this post (20th January 2009) you will see that it's the day that President Obama was inaugurated. This international, mass media event, has received ...
As we move into a brand new year, I would like to share one of the simplest, yet most valuable pieces of advice I know with you. Don't mistake movement for progress! Progress is not the result of hard work. If hard work were the secret to success, our grandparents would have been millionaires! Progress only comes ...
One of the common factors behind all successful businesses, is that they use a strategic approach to their marketing rather than a tactical approach. So, what's the difference? Strategic marketing In short, businesses that take a strategic approach to their ...
Here's a quick tip, which can help you MASSIVELY increase the effectiveness of your marketing! It's all about focus Whenever you write any form of marketing material, it's extremely important that your message is focussed 100% on your core prospective client base.
There's a lot of information on this blog about things you can do, which will help you dramatically increase your sales results and profits. However, it's ALSO really important to know some of the things you must avoid, if you want your business to succeed. That's because some marketing ...
If you want to improve your marketing, boost sales and increase the profitability of your business; you need to understand and use the power of questions! In marketing - questions are like gold dust because... The questions you ask determine the answers you get! The answers you get determine the actions you ...
As some of my more eagle-eyed readers will have noticed, I have just added a new page to this website; all about my popular 1 Year Marketing Program. If you are serious about dramatically improving your sales and profits, this program is exactly what you need!
As any marketing professional worth their salt will confirm, successful marketing is based around a process, where you 'test, measure, test measure' everything you do, until it's as effective as you can get it. Here's how testing & measuring works! You test (or try) a new idea and then you measure ...
I have an interesting marketing question for you; "if someone invented mailshots or ‘marketing letters' today, would you or your business actually use them?" Just imagine the sales pitch for a mailshot "I'm Bob from the Post Office and I want to tell you all about this new invention - mailshots! You know how ...
In marketing, clarity is extremely important! Your marketing messages need to clearly state what you do, what the benefits of your services are and why a potential client should do business with you or buy from you! Clear marketing Clear marketing messages command a potential client’s attention with laser-like precision! Sadly, most small businesses use a ...
Whenever times are hard and the economy heads south, people (and businesses) have to think a lot harder before they spend their money. This is something we have seen time and time again during past recessions. However, the ‘credit crunch’ has given us a MUCH BIGGER problem, because our potential clients not only have less ...
I am going to show you how to use attraction marketing to attract leads and sales! Please do not confuse this with the so-called 'law of attraction!' In fact, if you use the ideas I am about to share with you, you will never have to chase; business, income, sales, clients or leads ever again.
This post is all about how to get YOUR marketing letters opened. When a company sends out a mailshot, it does so in order to generate enquiries or sales. Of course, in order for these marketing letters to work, they must first be opened and read! After all, you can have the strongest, most compelling and ...
Here's a quick marketing tip for you, which will help you get a better response rate from all your written marketing. To increase the success of your mailshots, advertising, email marketing and the number of leads you get from your website: Use as few words as you can to get your message ...
Part 1 of ‘The Marketing Mix' can be found by clicking here. I am going to show you how to make your marketing more successful and more reliable, with something called your 'marketing mix'. I am also going to give you a list and explanation of ...
There's a common marketing myth, which is REALLY hurting a lot of salespeople and business owners! The myth is that there is a single, all-powerful marketing technique that they need to find; which will be the answer to their marketing woes. Your marketing mix However, successful marketing requires a multi-pronged approach - not a single 'magic bullet'! ...
