That’s not just a catchy headline. I’m going to share an idea with you, which absolutely can help you improve your results pretty-much instantly.

It starts with a really important question. How enthusiastic are you about your business?

Here’s why your answer to that question is so important: People can tell almost immediately, if you’re enthusiastic or not. And that matters! It matters because is has an immediate impact on how they feel about you, your business and the service you provide.

Allow me to explain.

Enthusiasm makes things happen

When you speak (or write) with enthusiasm, people feel more positively about you. Enthusiastic business owners exude confidence, which is essential. Think about it — we only hire people or buy from them, if we have confidence in them.

Someone once told me that their definition of making a sale, was: ‘The transfer of enthusiasm’. That’s a great example of just how essential enthusiasm is, to the success of your business.

And when you speak with enthusiasm, people listen more attentively, too. They’re drawn in. You sometimes notice their body language change, as they lean forward because they’re paying attention. And this happens in seconds.

All these benefits of enthusiasm, and more, combine to create an immediate, positive impact. In a moment I list 10 areas where this can help you improve your results.

A lack of enthusiasm makes things happen, too

When enthusiasm is lacking, people are less motivated by you. They pay less attention to what you say, because your lack of enthusiasm is talking louder than the words you use.

I experienced this recently, talking to a business owner. She was saying positive things about what she wanted to achieve with her business, yet she was clearly lacking in enthusiasm. And it sucked all the confidence and impact from her words. I honestly can’t recall much of what she said. Just her total lack of enthusiasm.

Unleash your enthusiasm

Here are 10 ways you can improve your results, by letting your enthusiasm shine through everything you do.

1. It will generate more sales, as you ‘transfer your enthusiasm’.
2. It will improve perceptions of you, your business and the service you provide.
3. It will encourage the people around you. This super-valuable trait is common to every great leader.
4. It will inspire confidence in you and what you do.
5. It will attract opportunities that you wouldn’t have previously been offered.
6. It will attract the best clients, too.
7. It will position you in the marketplace, as ‘one to watch’.
8. It will energize you and everything you do.
9. It will motivate people to recommend you to their friends.
10. And it will make you happier with your business, which further boosts your enthusiasm, and amplifies all those great benefits, (and more)!

Okay. So, not everyone reading this is brimming with enthusiasm right now.

This begs the question…

What if you’re not feeling enthusiastic?

Think of it like this. You’re the business owner. So, you’re in control. This means you have the freedom, starting right now, to build a business that enthuses you. A business that excites you on every level.

Remember, you choose where you work. You choose who your clients or customers are. You even choose what you charge. This means you get to decide where you work, who you work for and how much money you make. So, if your current business doesn’t cause you to feel enthusiastic, build it into a business that does. You can do it, my friend. I know, because I see it happening every day with my clients.

Steve Jobs understood something about marketing. And it gave him a huge competitive advantage. Today, I’m going to share that advantage with you.

It’s really simple to understand, easy to do and can massively improve your results.

It starts with this age-old business fact: There’s often a big difference between what people say and what they actually do.

I spoke with a blogger once, who had recently surveyed his readers. He wanted to know if they’d be willing to pay for a premium service. He accurately described the service, including the small, monthly fee.

In total, 73 people took time to respond, saying they’d “happily pay for the service”.

With 73 people happy to pay for his new service, he went ahead and launched it. However, despite what they said, just 8 of them actually signed up. He lost almost $40000 in the process.

Steve Jobs understood this better than any of his competitors

Sure, it’s important for us to listen to what our marketplace is saying. But when we listen, we need to do so through a filter. We need to understand that in many cases, people will tell us:

• Things they think we want to hear.
• Things they think will make them look good.

This is why Steve Jobs shunned focus groups. He learned that people in focus groups tended to say smart, generous things in order to look good. He found their feedback to be not only of little real value, but potentially misleading. That’s a dangerous mix.

Whilst we need to listen to what people say. We tend to make massively better decisions when we watch what people do.

Early birds

This is why entrepreneurial business owners sometimes offer an early bird discount when they launch something new. For a short period of time, they offer the new (whatever) at a slightly reduced rate. They do this, primarily to measure what kind of genuine interest there is.

Here’s why.

• If the marketplace is eagerly buying, the business owner knows there’s a significant demand. At least, at the early bird price.
• However, if the marketplace isn’t interested, even at the reduced price, then something is wrong. Maybe the marketing needs to improve. Perhaps the product / service itself needs more value pumped into it. And it’s possible that both areas need to significantly improve before the actual launch.

Here’s the thing: That kind of real-world feedback provides data you can make decisions on, with far greater confidence than data from a survey.

Polling people with a survey can be useful. However, in business we know that actions speak louder than words. After all, great ideas are not anointed.