When it comes to communicating, it's often what a person elects NOT to say, that has most impact on the way their message is received. Lunch with 2 beautiful women In 45 minutes time, my wife and myself shall be having lunch with Megan Fox. I don't mean we will be having lunch, whilst watching Megan in ...
One of the things you really don't need in business, is a reputation for being unreliable. Although we often hear people discussing the well-known business development adage; that we should under promise and/or over deliver, few people talk about the commercial consequences of the exact opposite. Few ...
If you take a look through the settings on Gmail, there's a feature which allows you to "undo" the sending of your email and stop the email being delivered. This feature has been so popular, that last week they announced it has been extended and improved. It seems a huge number of people ...
When you get bad service from a provider or a product lets you down, what do you do? Increasingly, people are venting their frustration or anger via social media. For service providers, who care about their customers (which is more than you may think) this presents an opportunity. Using very simple, freely available tools, they can ...
In seconds, I can spot a small business that is being marketed without professional help. That's because there is a recipe, which all struggling small businesses follow, when it comes to marketing. Here are 3 of the most common examples from the recipe for small business marketing failure: Use a similar approach to marketing and ...
If you want to massively increase the number of new clients you attract or the number of sales you make, I would like to introduce you to something I share with my clients. It's all about the Power of Ten Percent. Here are 3 things I would like you to consider for a moment: If you were ...
To mark the 2nd anniversary of this blog, I'm about to make it easier for you to find all my best posts, on the areas of marketing and business development that you are most interested in. Think of it as your marketing goldmine! My challenge I was recently thinking about how the typical date order format ...
Would you like to convert more of your readers into paying clients or customers? If you would, then this post might be just what you are looking for! That's because I am about to tell you one of the most common reasons that sites have poor conversion rates and also, how to fix it. Convert readers ...
So, you have some really valuable information, which you would like to turn into an ebook. The thing is, ebooks are usually either free of they cost very little - so you don't bother. After all, if you only make the price of a coffee for each one you sell, you need to make a ...
Here's a quick communication tip, based on my observations of some amazing communicators over the years. All of them shared a common characteristic, which is essential if you want people to REALLY connect with you. Your undivided attention In every instance, these masters of communication ...
I was reading one of those; how to get millions of unique blog visitors articles yesterday, when I saw something that made me smile. At the end of a long list of very obvious blog marketing ideas, was a sentence that told readers NONE of this will work, unless you are producing remarkable content. In other ...
If you want to work with better quality clients or for higher fees, here's something to consider: It's always your choice! Your existing client base and fee income are reflections of your marketing strategies, thus far. If you are not happy with the way your ...
Writing marketing copy or sales copy that really works can be a challenge, especially for people with little or no experience. One of the best ways to learn how to write great copy, is to read great copy and then study what you have read. Why did that particular message compel you to ...
I was just thinking how the term spam is being used right now, for a lot more than unwanted, unsolicited emails. For example: If someone sends you an unwanted sales message via a social networking site, we call them social media spammers. When they leave comments on ...
I'm a huge fan of small businesses and the amazing people who make them work. That's why I love it, when I see a small business using the strengths to successfully compete against national and multi-national companies. This morning for example, I visited a Costa Coffee shop in North Lincolnshire. I love ...
Twitter follower numbers mean a great deal to a lot of people. However, it seems that as Twitter matures as a service, the number of followers someone has, has very little to do with their influence. For those of you like myself, who use Twitter as part of your marketing mix, ...
I regularly get email from people, asking how I manage to write blog posts most days and still keep the ideas and content flowing. It's easy to see why, when you consider that a regularly updated blog with useful content is more commercially valuable, than one with fewer, valuable blog posts. So, here are a few ...
Small can be beautiful. In commerce, for example, some of the finest businesses are small businesses. It's easy to see why, when you consider some of the advantages small businesses have over large businesses and corporations: Smaller businesses can adapt to new opportunities far quicker than ...
One of the common traits among every successful business owner I have ever met, is their ability to build a great team of people around them. These people may be; consultants, marketing professionals, accountants, lawyers, IT professionals, media contacts or people with influence within their ...
I have 2 quick questions for you today, which can help you massively increase your sales: What is the single most powerful form of marketing that you use? Why don't you use it more often? 2 million in extra sales, with 1 simple idea! Back in 1997, I ...
