Have you noticed how some of the people who comment here, do so without using their name? The reason you are seeing this, is because they are trying to build links back to their websites or blogs, which contain anchor text, that will help their SEO.
From an SEO perspective, this can be effective, however, by commenting with a marketing phrase, which does not include their name at all, it makes the comments seem impersonal.
It’s hard for the readers or myself to build a dialogue or connect with someone in the comments, who calls himself “Cheap PC Spares!” Here’s an alternative approach…
Read the full article »
Sales leads or enquiries, are an essential part of the marketing process. After all, a steady flow of good quality sales leads, when acted upon correctly, can lead to a regular stream of lucrative business and allow business owners to plan ahead with confidence.
SO, this post gives you TEN 10 popular and powerful lead generation ideas, to add to your marketing arsenal…
Read the full article »
I’ve had a few emails this week, after technorati.com ranked this blog inside the world’s top 10 small business blogs for the first time.
Whilst this ranking will go up and down all the time, to have actually reached that spot is quite an achievement, for a marketing blog that’s little over a year old.
People wrote [...]
Read the full article »
One of the first rules of business is not to rely too heavily on any 1 client or customer, for the majority of your income. If you do, and that customer goes broke or takes their business elsewhere, you’re in BIG trouble! Even if that customer just decides to pay you late, it can kill [...]
Read the full article »
Here’s a quick example of the kind of results that can be achieved with a well-marketed blog. If you are either thinking of starting a blog or you already have one, but wonder if it’s worth marketing it more effectively, you will find this extremely useful. It’s based on 3 key areas you need to [...]
Read the full article »
I was looking at our search analytics yesterday and saw that a number of people found this blog, searching for the phrase marketing advice, using google.
I entered the phrase into google and saw that I was on page 1 of google.com. As I write this, I’m still on page 1, though this [...]
Read the full article »
Here are 7 simple things you can do, to increase the number and the quality of your sales leads and enquiries. Take a look through this short list and see how many of them you are already doing.
1. Ask
Think of the contacts you have, who already have access to your ideal [...]
Read the full article »
Way back in November 2008, I decided to start an experiment. Against the advice of a few SEO professionals, I decided to see what would happen, if I offered ‘dofollow’ links from the comments section of this blog.
I have been able to take this gamble, because this blog is 100% free of advertisers, affiliates and [...]
Read the full article »
If you own a website or blog and you want to dramatically increase the number and quality of visitors you get, you need to encourage people who visit your site, to share what they find with their friends.
Thankfully, we know that when people find material on a website, which they believe will be of interest [...]
Read the full article »
One of my favourite sayings is; “start with the end in mind.” In other words, make sure you know what your outcome is, before you decide to take action.
I was thinking about this earlier, when I received an email from a reader, who had just realised that the time and money she had been investing [...]
Read the full article »
Here’s a quick blog marketing tip, to help you reach more targeted readers with your blog.
Focus on people – not ‘traffic’
Take a look at the search terms that people most frequently use, when they arrive on your blog from the search engines. Then, write a blog post about that subject and you will often attract [...]
Read the full article »
This post is all about how you can increase your sales and enquiries, by using a targeted approach to your marketing.
A great product or service, with an excellent marketing message, will still fail to generate sales – unless that message is reaching a targeted group of prospective customers. That’s why it’s so important for you [...]
Read the full article »
As any of my regular readers will know, me and Google have a very strange relationship! I decided to write this blog exclusively for people and develop it’s readership via ’social media marketing.’ As a marketing professional, I wince when I see blogs, which are clearly written primarily to score SEO points; with the actual [...]
Read the full article »
A blogger recently told me how his analytics software was unavailable for several days.
He went on to say how much more he enjoyed blogging and social networking his business during that period; without the pressure of checking ‘the numbers’ after everything he did.
Freedom to blog and connect
He kept saying how he enjoyed the freedom to [...]
Read the full article »
The results are in and I can now let you know what’s happened since I started this exciting marketing experiment!
As many of you already know, jimsmarketingblog.com offers everyone who comments here a special reward; something called a do-follow link. This is great for my readers, as it means when you comment here, your link actually [...]
Read the full article »
Isn’t it strange how people think about money? There are people who happily spend £3 a day on a coffee at Starbucks, but who wouldn’t dream of investing that same £60/£70 a month on SEO for their website / blog or even a private health plan or gym membership!
For those of us involved in sales [...]
Read the full article »
It’s almost 2 weeks since I started an experiment on jimsmarketingblog.com. I wanted to see what REALLY happens when a blog offers a valuable, ‘do-follow link’ to everyone who comments there.
What does ‘do-follow’ mean?
In brief, every time you comment on my blog, you will receive a special kind of link back to your website or [...]
Read the full article »
An open letter to the Google algorithm
.
Dear Google algorithm,
I see from what you have done that I have REALLY offended you. You have reduced the amount of traffic you send here by 50%, so you must be very angry with me.
In view of this, I just want you to hear my side of the [...]
Read the full article »
Because of the amazing growth of this blog, since I started marketing it just 9 weeks ago, I am getting a lot of people asking me the same question:
Could you take a quick look at my blog / website Jim and give me some tips for how to get more traffic?
This question is based on [...]
Read the full article »
If you have been reading my newsletter over the years or my previous blog posts, you will know that I am passionate about helping as many people as possible to grow their businesses, increase their sales and boost their profits.
Link love
That’s why I’m ALWAYS looking for new ways to give something of value to the [...]
Read the full article »
