Have you noticed how some of the people who comment here, do so without using their name? The reason you are seeing this, is because they are trying to build links back to their websites or blogs, which contain anchor text, that will help their SEO.
From an SEO perspective, this can be effective, however, by commenting with a marketing phrase, which does not include their name at all, it makes the comments seem impersonal.
It’s hard for the readers or myself to build a dialogue or connect with someone in the comments, who calls himself “Cheap PC Spares!” Here’s an alternative approach…
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Sales leads or enquiries, are an essential part of the marketing process. After all, a steady flow of good quality sales leads, when acted upon correctly, can lead to a regular stream of lucrative business and allow business owners to plan ahead with confidence.
SO, this post gives you TEN 10 popular and powerful lead generation ideas, to add to your marketing arsenal…
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I’ve had a few emails this week, after technorati.com ranked this blog inside the world’s top 10 small business blogs for the first time.
Whilst this ranking will go up and down all the time, to have actually reached that spot is quite an achievement, for a marketing blog that’s little over a year old.
People wrote [...]
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One of the first rules of business is not to rely too heavily on any 1 client or customer, for the majority of your income. If you do, and that customer goes broke or takes their business elsewhere, you’re in BIG trouble! Even if that customer just decides to pay you late, it can kill [...]
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I was looking at our search analytics yesterday and saw that a number of people found this blog, searching for the phrase marketing advice, using google.
I entered the phrase into google and saw that I was on page 1 of google.com. As I write this, I’m still on page 1, though this [...]
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Way back in November 2008, I decided to start an experiment. Against the advice of a few SEO professionals, I decided to see what would happen, if I offered ‘dofollow’ links from the comments section of this blog.
I have been able to take this gamble, because this blog is 100% free of advertisers, affiliates and [...]
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If you own a website or blog and you want to dramatically increase the number and quality of visitors you get, you need to encourage people who visit your site, to share what they find with their friends.
Thankfully, we know that when people find material on a website, which they believe will be of interest [...]
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One of my favourite sayings is; “start with the end in mind.” In other words, make sure you know what your outcome is, before you decide to take action.
I was thinking about this earlier, when I received an email from a reader, who had just realised that the time and money she had been investing [...]
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Here’s a quick blog marketing tip, to help you reach more targeted readers with your blog.
Focus on people – not ‘traffic’
Take a look at the search terms that people most frequently use, when they arrive on your blog from the search engines. Then, write a blog post about that subject and you will often attract [...]
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This post is all about how you can increase your sales and enquiries, by using a targeted approach to your marketing.
A great product or service, with an excellent marketing message, will still fail to generate sales – unless that message is reaching a targeted group of prospective customers. That’s why it’s so important for you [...]
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As any of my regular readers will know, me and Google have a very strange relationship! I decided to write this blog exclusively for people and develop it’s readership via ’social media marketing.’ As a marketing professional, I wince when I see blogs, which are clearly written primarily to score SEO points; with the actual [...]
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A blogger recently told me how his analytics software was unavailable for several days.
He went on to say how much more he enjoyed blogging and social networking his business during that period; without the pressure of checking ‘the numbers’ after everything he did.
Freedom to blog and connect
He kept saying how he enjoyed the freedom to [...]
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The results are in and I can now let you know what’s happened since I started this exciting marketing experiment!
As many of you already know, jimsmarketingblog.com offers everyone who comments here a special reward; something called a do-follow link. This is great for my readers, as it means when you comment here, your link actually [...]
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It’s almost 2 weeks since I started an experiment on jimsmarketingblog.com. I wanted to see what REALLY happens when a blog offers a valuable, ‘do-follow link’ to everyone who comments there.
What does ‘do-follow’ mean?
In brief, every time you comment on my blog, you will receive a special kind of link back to your website or [...]
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An open letter to the Google algorithm
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Dear Google algorithm,
I see from what you have done that I have REALLY offended you. You have reduced the amount of traffic you send here by 50%, so you must be very angry with me.
In view of this, I just want you to hear my side of the [...]
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Because of the amazing growth of this blog, since I started marketing it just 9 weeks ago, I am getting a lot of people asking me the same question:
Could you take a quick look at my blog / website Jim and give me some tips for how to get more traffic?
This question is based on [...]
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If you have been reading my newsletter over the years or my previous blog posts, you will know that I am passionate about helping as many people as possible to grow their businesses, increase their sales and boost their profits.
Link love
That’s why I’m ALWAYS looking for new ways to give something of value to the [...]
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I wrote a post a while ago, saying that WordPress.com was a good place to host your business blog, if you were just starting out and wanting to ‘test the water’ as it were.
However, since then I have been emailed by a reader; who pointed out some poorly publicised, but extremely important limitations to a [...]
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In this blog post, I am going to give you 3 great tips to improve the amount of leads, enquiries or sales you make from your website!
But first, have you ever wondered why some of your competitors appear on the first page of Google, when you do an industry related search?
They have really average looking [...]
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Whenever times are hard and the economy heads south, people (and businesses) have to think a lot harder before they spend their money. This is something we have seen time and time again during past recessions.
However, the ‘credit crunch’ has given us a MUCH BIGGER problem, because our potential clients not only have less [...]
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