In seconds, I can spot a small business that is being marketed without professional help. That's because there is a recipe, which all struggling small businesses follow, when it comes to marketing. Here are 3 of the most common examples from the recipe for small business marketing failure: Use a similar approach to marketing and ...
Would you like to convert more of your readers into paying clients or customers? If you would, then this post might be just what you are looking for! That's because I am about to tell you one of the most common reasons that sites have poor conversion rates and also, how to fix it. Convert readers ...
A successful business blog is a great marketing and communications asset. It's no surprise then, that so many business owners start blogging. However, many of them stop blogging after a few months, because they have not seen the kind of results they had hoped for. It's like a farmer planting her crops and then trying to ...
I was reading one of those; how to get millions of unique blog visitors articles yesterday, when I saw something that made me smile. At the end of a long list of very obvious blog marketing ideas, was a sentence that told readers NONE of this will work, unless you are producing remarkable content. In other ...
Writing marketing copy or sales copy that really works can be a challenge, especially for people with little or no experience. One of the best ways to learn how to write great copy, is to read great copy and then study what you have read. Why did that particular message compel you to ...
I regularly get email from people, asking how I manage to write blog posts most days and still keep the ideas and content flowing. It's easy to see why, when you consider that a regularly updated blog with useful content is more commercially valuable, than one with fewer, valuable blog posts. So, here are a few ...
How well do your business resources match your marketing goals or sales targets? You may want "more business" right now, but if it came, if your marketing was so effective and compelling that all the extra business you want actually arrived, how well could you service it? Many people say that this is a "great problem to ...
In the 2nd post I published yesterday, I stated that we are all capable of incredible things, so long as we put everything we have, into everything we've got. In today's post, I'm giving you 5 practical ways to get the most from your current assets. First, I would like to something with you ...
If your Facebook or Twitter account got suspend or deleted, what impact would it have on your business? I ask this question, because I'm seeing more and more people invest huge amounts of their valuable time building social networks on 3rd party sites, ...
This post is designed to help you advance further, faster - by helping you spot some warning signs, before they become a major issue. You know what's great about this? When you spot a warning sign and act on it correctly, it is transformed from a warning sign, to a highly positive leap forward in ...
Do you get emails from people you don't know, asking you to do link exchanges with them? If you do, before you decide to do the exchange, please consider the following very carefully. Link Exchanges: A brief overview The reason people want you to exchange links with them is ...
If you are starting a new business or launching a new product or service, it's really important to get the name right. Sadly, it's very easy to get it wrong and end up wasting a lot of time and money trying to unpick the mess! So, here are 3 tips ...
There has been a lot of talk in recent weeks, about probable changes to the way that Google ranks search engine results. The general belief is that mentions (links) to your site from social media sites are starting to play a bigger role in where Google ranks you. Because of ...
Fact: Very few small business owners who blog, generate anything like the results they could. Why? This is the easiest question I have ever answered here! The reason so few bloggers attract the volume of sales, leads or enquiries they should, is that they copy what they see other bloggers doing. Here's what I see ...
How serious are you about the success of your website or blog as a business development tool? The majority of small business owners I speak with, claim they are serious about the marketing value of their sites, but then they place their sites on cheap hosting plans. Here's why this matters: ...
I wrote a very popular post recently, about getting more blog comments. This post is all about how to get more blog readers and it starts with a question: "Have you noticed how some blogs and websites are really difficult to read for any period of time?"
One of the problems with people who use a DIY approach to marketing, is that they often waste time and money, looking for answers to the wrong questions. As a result, the very best they can then hope for, is that they learn how to do the wrong thing, correctly.
With most things in life, there's a balance we need to adhere to if we want to get a desired result. Marketing is no exception! I was speaking with a motor mechanic yesterday, who explained to me the importance of balance in high performance cars. He said that ...
How many Internet users have the same name as you? For most of us, the answer will be in the thousands, tens of thousands, hundreds of thousands or more. Right now, this represents a challenge for a growing number of consultants, entrepreneurs, trainers and authors etc, who trade or work in their own names. That's because ...
In yesterday’s blog post, I wrote about the mindset that says it’s ok to piss-off 99.9% of people you contact, to reach that 0.1%, who may listen to or read your message. That post was about cold calls from unprofessional tele-marketers, but the same applies to other forms of impersonal, mass produced junk marketing too.
For example…
