Someone just emailed me, to ask what were the commercial benefits of writing a blog. He wanted to know why I spend so many working hours giving useful information away, for free.
I want to quickly share part of my answer with you, because it’s extremely valuable. It’s based on a blog post I wrote a few years ago. I recalled a reader asking a blogger if he was in as high demand before he started blogging, as he is today.
Here’s the gold dust!
In one sentence, the answer sums up one of the most valuable reasons for business blogging. It went something like this:
“No one gave a rats ass about me, until they could see what was inside my head.”
Share what’s in your head
Your business blog gives you the opportunity to demonstrate what you know, what you stand for and who you are. It’s a way for people to check you out and determine for themselves, if you “get it” or not.
If you really know your subject and have the desire to share what you know with prospective clients or customers, there is no better way to showcase your talent than blogging.
PS: If you’re still not convinced, here are 25 reasons to write a business blog.