Someone once asked me for tips on how to work the room at a networking event. I can still remember the shocked look on their face, when I gave them my answer. However, they found it really useful, so I thought I’d share it with you.
Here it is. Drum-roll please…
Focus on why
I explained that I wouldn’t spend much time, learning how to get the most from networking events.
No. I wouldn’t spend any time whatsoever on it… none, zero, nada.
Instead, I suggested they focus on ‘why’. Specifically, why they needed to go to networking events. Why their clients, website, social networks, newsletter, customers and contacts weren’t providing all the leads their business needs.
Whenever a business isn’t attracting enough sales or new clients, it’s ALWAYS because they’re neglecting something. So, rather than pestering strangers at networking events, I offered a few alternative strategies.
- Build powerful marketing, which attracts people and inspires them to buy from you or hire you.
- Offer amazing experiences, which your existing customers or clients will share with their friends.
- Go the extra mile… as standard.
- Bake marketing into your products or services. This means making them so remarkable, that they almost market themselves. (And yes, you can bake marketing into your existing products or services). Just think about that for a moment.
- Always, always, always care more about your customers, than you care about your prices or fees. Do this and you’ll seldom lose a customer.
- Create a story about your business, which is so remarkable your marketplace will want to share it.
You get the idea.
When I talk to young entrepreneurs about networking events, I sometimes explain it like this:
Trying to market your business at networking events, is like trying to eat soup with a fork. Even if you get really good at it, it’s still massively less effective, than eating soup the right way. Plus you’ll look just as silly.
So, be kind to yourself. And embrace marketing that actually works.