I want you to think about the following for a moment:
- The last tweet you sent.
- The last blog post you published.
- The last marketing email you sent.
- The last Facebook status update you posted.
First impressions count
Each of those actions could easily be someone’s first exposure to you or your business. If so, it will help form their first impression of you. First impressions count… even if they are inaccurate. First impressions count, even if you are having a bad day.
First impressions count, because if you screw it up, you don’t usually get a second chance!
Hit pause… and think
It pays to pause for a few moments before you publish anything. Think about the impression you are creating. Never underestimate the impact of an angry tweet, a needy Linkedin request or a spammy Facebook update, etc. Once it’s published, it’s out there. It’s in play. It’s carrying your name. It’s carrying your reputation.
Today, prospective clients habitually research us via search engines and our social networking accounts, before contacting us. Thankfully, we have total freedom over what we choose to say and the way we choose to act online.
Which is just as well… as our online actions leave a trail that is discoverable in minutes, by everyone who checks us out.