In business, do you lead or follow?
Leadership is one of the most used words in business, yet it is one of the least practised disciplines. It seems the massive majority of business owners prefer to blend into the background. Ironically, this includes many of those who refer to themselves as leaders.
This presents those business owners with the courage to confidently be themselves, with an opportunity to gain the visibility essential for commercial success. If you can fully appreciate the value of what I am saying here and then act on it, you can gain a huge commercial advantage in your marketplace.
The marketing power of being yourself
It was my late mother, who explained to me the importance of standing up for myself and what I believed in. It’s a lesson that has served me very well and one that paradoxically, has made my progress through business (and life in general) a lot easier.
By having the courage to be myself and the confidence to share my own thoughts, I have developed a unique, very visible position in the marketplace. This has helped me build a very successful business and attract amazing clients for my services.
I want you to enjoy the same results, hence this post.
The world of the invisible sheep
Amazingly, even in my own profession many people get it wrong. They copy what each other are doing like sheep, and become camouflaged. As a result, they constantly struggle to attract clients. That’s why you see marketing people attending networking events, frantically handing out business cards to strangers. It’s why you see marketing (and PR) people on social networks, ass-kissing those they think may pass them traffic or leads. It’s hard to look both competent and needy!
Camouflage is self-sabotage
In an overcrowded marketplace, sheep-like business owners will always struggle. Whilst it may feel comfortable to be part of a flock, that same camouflage will make you invisible. Taking what seems like the easy route, will simply sabotage your chances of success.
Camouflage is useful if you are a chameleon, seeking to avoid being eaten by a predator, but it’s a stupid move for the business owner, seeking to be discoverable.
Here’s an alternative approach, for the courageous business owner:
- Be yourself. You are just as good as that guru, author or social media rock star!
- Share your own ideas. This is what makes you unique.
- Stand up for yourself and what you believe.
- Don’t suck up. Suck-ups lose the respect of everyone, especially those they suck-up to.