Using sensational headlines, to get people to open emails or read content, is a super-fast way to lose the trust and respect of your marketplace.
People hate being taken for a fool
If the content of a blog post, article, free download or newsletter, etc, fails to deliver on the promise of its sensational headline, the author has just broken a promise to the reader.
Yes, titles are important. However, they need to accurately reflect what the content delivers. Otherwise, any success gained through getting more ‘traffic’ will soon be lost, as people realise they’re being lied to.
People respect honesty
With Content Marketing, using honest, well crafted headlines is the only way to attract and retain the attention of your marketplace.
It builds trust. It earns credibility. It’s worthy of you and your business.