Jim's Marketing Blog

Marketing ideas to help you grow your business

Category: Social media marketing (page 7 of 41)

15 Reasons to start blogging!

outstanding1

So, why bother blogging?

Here are just 15 reasons, why I recommend you add a business blog to your marketing mix:

  1. Blogging is the most powerful marketing tool I have ever seen, used or studied. Period.
  2. Considering all the benefits of blogging, the financial cost is tiny. A self-hosted WordPress site can cost less per week, than a latte at your local coffee shop.
  3. If you turn up and blog regularly, you will also show prospective clients that you are reliable. If you show up regularly for years, it shows you’re durable too. Think about that… before these people even speak with you, they will already know you’re reliable and durable. That’s a huge commercial advantage.
  4. Blogging makes you a better communicator. It causes you to think, really think, about your message. Through repeat practice, you learn how to get your message across with greater clarity too.
  5. New prospective clients will be able to discover you and your work, as your blog posts are all findable, via social networks and search engines. Think about it… hundreds, maybe thousands of prospective clients can find your work each day, at the exact point where they are looking for answers.
  6. If you like the idea of helping others, blogging is ideal. It allows you to reach and help people worldwide.
  7. Blogging gives you a wonderful creative outlet.
  8. There is no ceiling on what you can achieve from your blog. Blogs have changed hands for millions of dollars.
  9. … and many bloggers have gained a high profile within their profession, thanks to the success of their blogs.
  10. As a direct result of blogging you can meet amazing people and make a lot of great friends.
  11. To blog regularly with fresh ideas, you need to feed your mind with rich, mental protein. An active blogger is an active learner too.
  12. If you work hard enough, for long enough, you can become one of the most influential voices in your profession.
  13. If you are passionate about what you do, and you should be, your blog gives you a platform to share your passion.
  14. With thousands of people sharing content, for every one person creating content, useful blog posts can spread like crazy via social networks. There are millions of people on Facebook, Twitter and Google+, etc., eagerly looking for useful, interesting content to share with their friends.
  15. Blogging is also a lot of fun!

How to make your business more human and far more successful too

Human business, focused marketing message

Whether you sell B2B or B2C you’re ALWAYS selling P2P (person to person).

It’s extremely important to remember that.

Why?

Because people will only listen to you, if you have something valuable to share with them, which matters to them. And no… a vague, poorly targeted marketing message is not going to work.

Here’s what we know

The more focused your marketing messages are, the more effective they will be and the more business they will generate for you.

  • A focused marketing message speaks directly to the reader (viewer or listener), in a language they understand. It connects with them at a far deeper level than a poorly targeted message.
  • A focused marketing message makes the reader feel as if you knew exactly what they needed. This makes you relevant to them, which is extremely powerful.
  • A focused marketing message captures the reader’s attention. This is of huge value to you today, when people’s attention has never been so scattered.
  • A focused marketing message has the power to motivate people to take action… to buy from you, call you, email you or visit you.

In short, a focused marketing message has the power to inspire and compel people in a way that vague messages can’t.

Review your written marketing

Look for opportunities to make it more focused, so that it’s only relevant to your ideal profile of client. Be less inclusive. Talk directly to them.

Business is all about people and people really notice, when you’re speaking directly to them, in their language, about what matters to them!

PS: Here’s some advice on how to build a successful business, using a more human approach.

Get Twitter Direct Messages from people you don’t follow!

Twitter has just made a huge change to the way DM’s or Direct Messages work. You can now choose to allow everyone who follows you on Twitter, to send you a Direct Message.

As you can see from my tweet below, this has generated a lot of interest. (If you can’t see the tweet, click here).

Twitter Direct Messages from anyone who follows you

What’s new? You can now receive Direct Messages from anyone who follows you — without you following them back. It’s that last part that is the big difference. Until now, you had to follow someone, before they could send you a Direct Message. This stopped mass spamming and for most users was a great idea.

Here’s what the setting looks like. You can find it under the ‘Account’ tab.

Twitter direct messages from followers

NOTE: By default, this option is turned off. If you don’t want to be Direct Messaged from people who follow you, you don’t need to change anything. It’s 100% opt-in.

Why I’ve turned the Twitter direct messages feature on

I have (for now) chosen to turn it on. So, if you follow me on Twitter @JimConnolly you can direct message me in private.

Here’s why. Firstly, I am a very public person. I publish my email address on every page of my blog. So long as people are not spamming me or making selfish requests, I love to hear from them.

Secondly, I think this feature could be extremely useful for businesses.

Business benefits of allowing Twitter DM’s from all your followers

Consider customer service. Until now, if someone had a customer service issue with your business, you would need to follow them and ask them to follow you, in order for you to look after them in private. This allowed them to share potentially sensitive information with you, away from the gaze of all their followers. Now, so long as they follow your Twitter account, 100% of your conversation can be handled in private.

Then there are journalists. Pretty much every journalist uses Twitter. Now, if you have a story for them — especially one of a sensitive nature, you can share it privately.

Contacting your political representatives… ditto.

What about Twitter DM spam?

The typical knee-jerk reaction so far has been that this will create a huge DM spam problem. Mainly, it seems people failed to understand they have to turn the feature on. If you don’t like the feature, don’t use it. Simple.

It’s also worth remembering that someone can only send you a Direct Message, if they follow you on Twitter. If someone is spamming or abusing you, you can block them. This stops them being able to follow you or Direct Message you. Unless you actually want to follow spammers, this works fine.

It will be interesting to see how this is received by business users, once they start to realise the commercial benefits.

PS: If you follow me on Twitter, @JimConnolly – feel free to Direct Message me and let me know what you think (or just say ‘hi!’).

UPDATE: 21st December 2013

Twitter eventually answered my question, regarding when everyone will start seeing this feature. I was told that it is “just an experiment”… then refused to comment on the experiment stating company policy.

Around 5 weeks after I wrote this post, I noticed that the “experiment” was missing from my settings. People were also unable to DM me, unless I followed them.

Then… although the setting is still missing from my Twitter account, for some reason it started working again and at time of writing this, 21st December 2013, anyone who follows me can send me a direct message.

How to attract the attention and interest of your marketplace

If you would like to attract the attention and interest of your marketplace, this post is just for you.

attraction marketingI was prompted to write this, after I shared something on my Twitter and Facebook accounts yesterday, which resulted in 2 very different reactions from people.

Here’s what I shared: “Giving and receiving starts with giving. If you’re not receiving enough, you’re probably not giving enough”.

Most people seem to have understood the point of this message. Some did not.

One message… two reactions

Those who understood the message realised it was about the power of contribution. That the best way to get value was to give value. That the best way to make a new friend, was to be a friend to someone.

Those who totally misunderstood the message, thought it was a selfish trick they could use. They saw it as a way to give something, with strings attached. They saw it as being a selfish way to gain an advantage over someone.

Them focused

The most successful businesses are contribution focused.

They deliver value and quality, which enriches the life or experience of their customers. They look for opportunities to help their marketplace. They understand that if they give enough value, they will receive enough value. So, they keep on giving and they do it happily.

Me focused

Selfish business owners really struggle with this. So, they choose to pester and pursue the marketplace with selfish demands instead.

  • They cold call us because they have our phone number.
  • They spam us because they have our email address.
  • They send us unwanted letters because they bought our address.
  • They pester us on social networks and corner us at networking events.

As business owners, we can work from a contribution mindset or a selfish mindset. We can attract people or pester people.

Whilst the answer may seem obvious, check out how many people today choose to pester you for your attention.

This is great news for you and your business

Of course, this makes it easy for you to attract the attention and interest of your marketplace, with your contribution focused approach.

In short: If you want to get more from your marketplace, give more to your marketplace.

Content Marketing: Is your design killing your content?

The primary design task of any newsletter, website or blog, is to ensure the content is as readable as possible. The design should work like a picture frame and enhance, not hide, your work.

content marketing design

I was on a site earlier, where the design was so loud and busy, that it was hard to find the actual content. When trying to read the content, the rest of the site was so distracting that I left after just 30 seconds or so.

Most newsletters are just as bad. Instead of focusing on the message, they’re packed with distractions. Lots of different font sizes, colours, options, boxes and buttons — all getting in the way and breaking the reading experience. As a result, their actual content gets very little attention… and the newsletter providers wonder why their readership isn’t growing.

The poor readability epidemic

Unreadable design is such a huge problem now, that there are apps that try to combat it. Readability is maybe the best known.

Take a look at the design you use for your newsletter, website and / or blog. If the content is playing second fiddle to the design, change the design. After all, it’s your content that people come to you for and your content, which builds your relationship with your readers.

A quick tip: Clear, big fonts and lots of white space work better than almost anything, when it comes to making your content stand out.

The thing about remarkable work

… is that it is risky, courageous and challenging. That’s what makes remarkable work stand out. It’s also why remarkable work attracts so much word of mouth publicity.

Those who want to attract word of mouth, must pay the admission price in advance. They need to do work, which is worthy of being remarked on or talked about. They need to embrace the risk, summon the courage and rise to the challenge.

Where to begin?

Ask yourself the following question, then take as long as you need to write your answer down:

If people were already talking about my business to their friends, what would I like them to be saying?

Once you’ve come up with your answer, think about it for a while. Next, commit to making the improvements to your business, which would motivate people to say those things about you.

Be the author of your word of mouth referrals

The most successful business owners already do this. They are the authors of what people say about their business.

How?

By creating amazing customer experiences, which people feel they HAVE to share.

To age online or not to age: That is the question!

JimHomePage

Yesterday, I had some new photos taken for use on my blogs and social networking accounts. I asked the photographer to take honest photos… photos that reflected exactly what she saw. I’m happy with the end result. It’s me.

Honest photos?

Not everyone uses a recent or even accurate photo online. It’s understandable too. Whenever I change my photo, at least one person will feel compelled to criticise how I look. Here’s why people criticise you and how to deal with it!

It’s a great idea to use a complimentary photo you feel comfortable with. However, the photo should accurately reflect who you are and what you actually look like. If not, you could find it hurts you and your business, when people see the real you and wonder what else you’re hiding from them.

This reminds me of a recent story I heard from my friend Kelly in California. Whilst extreme, it’s something I have experienced to a lesser degree many, many times.

Picture this

Kelly is an attorney and recently visited a new client for the first time. When she arrived at his offices, she introduced herself to the receptionist and explained she had a 9:30am appointment with the CEO.

Kelly was taken to the meeting room, where a man in his 60’s was already sitting. This seemed odd as there was supposed to be just the CEO and herself attending. She was then stunned, when the guy in the room introduced himself as the CEO. He looked nothing like his photo on the company website, which was at least 10 or 15 years out of date.

She told me that her first thought was: ‘I wonder what else he will hide from me?’

To age online or not to age online, that is the question!

Thanks to photo editing software, we can instantly lose our wrinkles. However, we don’t have to. The decision is always ours. If we choose to, we can use kind but honest photos and change them every year or two, so we age online just as we do offline.

…. or we can stay eternally young online and fool ourselves into believing that no one will notice, when they meet us.

Is that ladder you’re climbing leaning against the wrong wall?

ladder

After 3 years of hard work, she achieved it.

Yet, she wasn’t happy.

I was emailed last week, by someone whose primary goal for her blog was to get a minimum of 1000 visitors a day, for 30 consecutive days. She achieved this goal after years of hard work, writing content and marketing her blog.

Why so unhappy?

She reached her traffic milestone and realised that she wasn’t in the traffic business. She owns a translations business. What she needs is for her site to generate regular, high quality leads and inquiries for her business, which it is failing to do. Instead, she is attracting zero value, drive-by traffic from Google and social networks.

It’s easy to get seduced by the wrong numbers — especially online. Before you invest years of your time working hard to achieve a marketing goal, make sure it’s a goal that is in line with your overall business objectives.

Otherwise you risk wasting years climbing a very long ladder, which is leaning against the wrong wall.

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