Someone just emailed me to ask what my predictions were for small business owners in 2015. Here’s the best answer I can come up with right now:
I believe that 2015 is going to be a lot like 2014, 2013… and 1973.
What do I mean?
The tools have changed, but the basics of growing a successful business remain the same. As a result, here’s what we will see in 2015.
- Business owners with the correct mindset will thrive, just as they always have. Others will flounder, just as they always have.
- Business owners who seek out progress and opportunity will find it, just as they always have. Others will seek out security and make little if any progress, just as they always have.
The opportunity has never been better
One HUGE advantage we all have over business owners of previous decades, is that there has never been a more level playing field.
For instance, when I set my business up in 1995, you needed a hefty marketing budget if you wanted to reach thousands of prospective clients every month with your marketing message. Today, you can create a WordPress blog for free and reach thousands of people every day. Back then, if you wanted to connect with an influential person you needed to navigate endless so-called gatekeepers. Today you can reach out to influential people direct, using tools like Twitter. [You can join me on Twitter here.]
2 challenges we face in 2015
The opportunities ahead of us in 2015 are unparalleled. However, they present us with 2 pressing challenges.
- We need to be prepared to stand out, in order to attract and retain the valuable attention of our marketplace. This takes creativity and courage.
- There’s nowhere to hide in 2015. We have no more excuses. If we fail to make the progress we want, we can only blame ourselves… our inaction and our mindset.
It’s up to us what we decide to do, which is why we need to choose wisely.
Rest assured that in 2015, I will continue to provide you with tips and ideas to help you with your marketing, business development and professional development. I’m committed to helping you grow a great business… a business that rewards you for all your hard work and dedication.
I hope you and your family enjoy a healthy, happy and prosperous New Year!