I have had an idea, which I would like your feedback on. I get quite a bit of email from people, asking me the same marketing and business development questions. Some of these questions are brilliant. So, rather than reply to each one by email, as I do ...
One of the secrets of great communication, is to pick the correct delivery method, to get the maximum, targeted exposure for your message. We refer to this as "giving oxygen" to your marketing. Marketing oxygen Some of you will have noticed that when I made
Here's some good news for those of you, who are kind enough to comment here and share your opinions with my readers and myself. As from right now, when you leave your comments, you will be able to share YOUR most recent blog post with MY readers! How come Jim? The CommentLuv Wordpress Plugin I have just installed ...
Have you ever thought about offering a paid version of your website or blog? Ever wondered what the advantages or challenges might be? If so, then you may find this brief post interesting! I asked a question on Twitter yesterday. I wanted ...
Someone studying marketing at university, recently asked me what I thought a social media expert was. I told her that I see social media experts as people, who understand how to make social media platforms deliver results for organizations and individuals. However, she had a better ...
Do you write a blog? Are you thinking about blogging or taking your blog more seriously? In either case, I believe you will find this post really useful. As regular readers will recall, I wrote a post last month about the results I have seen, since I increased the frequency of my ...
Why not decide right now, to make 2010 your best business year ever? This post contains 8 common sense, buzzword-free ideas, intended to help you achieve better results for your business in 2010 and beyond. You will already be acting on some of these - You may already be acting ...
I was speaking with the engineer who came to fix our heating system yesterday. As I made him some coffee, he asked me what I did for a living, so I explained a little about what I do. Afterwards, he said; "So, you run an marketing business, ...
If you want your marketing to succeed, it's essential that you understand exactly what your customers and prospective customers want. This feedback allows you to develop your services and market them; with an accurate understanding of what your marketplace actually needs, rather than what you think or hope it ...
Here's one of the best pieces of advice anyone ever gave me: Don't just learn from your own experiences; learn from the experiences of others. Learning from the experiences of others, is also one of the most effective (and fastest) ways to grow your business successfully. That's because: It's a LOT less ...
As someone who has worked in marketing almost all my adult life, I am a keen student of human behaviour. You know what? After 23 years in the business, I am still often amazed at what I see. Take yesterday for instance Following the sad death of Jim Rohn at the ...
One of the first rules of business is not to rely too heavily on any 1 client or customer, for the majority of your income. If you do, and that customer goes broke or takes their business elsewhere, you're in BIG trouble! Even if that customer just decides to ...
Here's a quick example of the kind of results that can be achieved with a well-marketed blog. If you are either thinking of starting a blog or you already have one, but wonder if it's worth marketing it more effectively, you will find this extremely useful. It's based on ...
One of the many things people find really strange about me, is that I don't watch reality TV shows. That's because, as an experienced marketing professional, I know what's happening behind the programs and they ...
This brief post is all about the trail of published content we leave around the Internet and the impact this has on our reputation. When I was starting out in sales and marketing, one of my former bosses advised me to always engage my brain before I engaged my mouth. His point, was that it was ...
As Stephen Fry demonstrated on Twitter a few days ago, it's easy to allow a vocal critic to screw things up for you. In Stephen Fry's case, one of his followers told him that his tweets were boring. Fry then threatened to quit Twitter and sever his ties with the million people ...
So, can social media really help you market or promote something? Oh yes! Earlier today, I launched a brand new blog. Now, usually when you launch a new blog, the first day sees very little traction; after all, no one knows it's there. However, thanks exclusively to the use of a few social media tools, the blog ...
I'm sure you have heard it said many times before; "people think in pictures." In written marketing, the words we use have a massive impact on the kind of mental pictures we paint in the minds of ...
The message behind this post can save you from years of frustration and help you dramatically improve your future sales results! I received an email yesterday, from someone who has occasionally emailed me for marketing advice over the past couple of years. This person (who will remain nameless for obvious reasons), ...
I saw someone on FriendFeed recently, who described himself as a "medical expert." Turns out he isn't. When I asked him what his medical qualifications were, he told me he had none, but he had, "read some great books over the years." I read a blog last week, written by a lady who claimed to ...
