Marketing blogs take a lot of time and can cost you thousands. So, why do I write one? That’s a question I get asked a lot from marketing professionals who are thinking of starting a blog. They want to know what the upside is.

So, here’s my answer along with some tips for producing a great marketing blog.

{If you found this page when looking for my marketing blog, here it is.}

marketing blogs

Marketing blogs generate regular leads

Most marketing professionals struggle to attract enough high quality business leads. This is why every breakfast networking group in the world has a marketing consultant in it. Let’s face it: As a marketing professional it’s extremely embarrassing, to find yourself asking people for leads. It tells people that your own marketing isn’t generating enough high quality business.

By writing a marketing blog and promoting it correctly, you can get yourself into a position where you never have to do that again. You can build an audience or reader community of great people, who will come back to your blog again and again for the useful information you provide.

As they get to know you and your work better, you become the obvious choice when they decide they want to hire a marketing professional. Jim’s Marketing Blog produces highly targeted leads from people, who already know all about me and my work, before they speak with me. That’s the core benefit to me of blogging. It increases your profile and attracts targeted inquiries from super-hot prospects.

Did you know that there’s more than one kind of marketing blog?

Marketing blogs come in 2 types

My blog is independent. Others are associated. Here’s what that means along with how to choose the right type for your business:

Marketing blog types

An associated marketing blog is associated to a number of other blogs. These are almost always loose associations, where there’s no formal agreement to cross promote — just a group of like-minded people with similar business objectives. A well known group of associated marketing blogs are: Copyblogger, problogger, chrisbrogan.com, Seth Godin and socialtriggers. These bloggers cross promote each other’s blogs to their readership. They recommend each other on their social networks and they cross promote each other’s services. They have very similar objectives, making this a good fit. It works very well for them.

Associated blogging is essential for those, like the marketing blogs I just mentioned, who sell either low price products (e-learning, affiliate products, software etc) or those on the speaking circuit — where you need huge numbers of readers to get enough conversions.

My favourite type of associated marketing blog, are those where it’s just friends recommending people they respect. The best example of this is Seth Godin’s blog. As a regular reader, you notice that Seth mentions some well known blogs in his posts, and those same bloggers write about Seth to their readers too. For instance, two of the marketing blogs I have just mentioned write about Seth and link to his work — and Seth has promoted them to his readers. He has also worked with them on projects, which they cross promote. It’s just like-minded people, who respect one another, with similar mindsets and business objectives. It’s also hugely effective.

Maybe the biggest drawback to the associated blogging model, is that your reputation can take a serious hit, if one of the bloggers you’re associated with does something stupid. This is why it pays to be extremely selective who you associate with, if you take this route.

An independent marketing blog is exactly that: Independent. You’re out on your own. The plus side is that you have the freedom to say whatever you like. That was enough of a reason for me to be an independent blogger. The independent model works perfectly for those, like me, who work direct with clients and do not need a huge, cross-pollinated readership.

So, if you want to build a successful, professional marketing business, where you primarily work direct with clients, I strongly suggest you go with the independent model. If you want to sell software, learning products, affiliate products, books or get a speaking career, go associated.

By the way, If you run with the independent blogging model for long enough, you end up with your own large readership and can then introduce other opportunities. After just 2 years of serious marketing blogging, I had more readers than I needed for my business model!

Marketing blogs increase your profile

You know how amazing you are. So do your clients. That’s fine, but limited. A marketing blog can extend your reach massively. By sharing the same useful, valuable information on your blog, which makes your clients think you’re amazing, the world can see how talented you are too.

marketing blogs

There are a few things to take into consideration for this to work:

  • It takes time. You will initially be blogging for a small readership and it can take years to reach thousands of people every day.
  • It takes money. Marketing blogs HAVE to look polished and professional. It’s your prospective client’s first impression of you and it has to inspire confidence and trust. Get a professionally designed blog NOT a blog theme, which is probably already being used on thousands of other marketing blogs.
  • It takes more money. Once your blog starts to attract lots of readers, you will need to invest in good quality hosting. Otherwise, the first time you get a mention from The BBC or ABC News, your blog will collapse under the traffic. Instead of gaining all those new readers, they will arrive at a page telling them your server is down!
  • It takes commitment. You will need to write fresh blog posts regularly… even on weeks where you’re busy, unwell, on holiday etc. Regularly? At least 3 times a week — more often if you’re serious.
  • It takes marketing. Yes, your blog will need to be marketed if you want people to find it and share it. These days, SEO plays a far smaller role, so I recommend you do as I have done since 2005 and primarily market your blog via social networks.

There’s a lot of work there. I never said it was easy… I said it would be worth it.

Marketing blogs and your mindset

How do you feel about freely giving away enormously valuable marketing ideas? This is something a lot of marketing professionals really struggle with when they start blogging. However, you need to get it into perspective if you want your marketing blog to be a commercial success.

Think of it like this. There are 3 types of business owner who will read your valuable, free advice.

marketing blogs reader

  1. The first group are the people who comb the Internet for free marketing ideas and then do the work themselves. We call them freebie hunters. These people were never going to hire you anyway, so you lose nothing.
  2. The second group are also looking for marketing ideas they can use, but if they can’t figure out how to do it, they will call you. Previously, they never knew you existed. Now, they are inquiring about your services.
  3. The third group are those who understand that marketing is a specialist area and won’t even try to handle their own marketing. They are reading your marketing blog just to see if your approach resonates with them and to check if you know your stuff. If they like what they see, these people will inquire about your services.

So, that first group were never going to hire anyone. The second and third group are people who will inquire about hiring you, because you gave so much away. You lose nothing. You gain regular inquiries from people who already know your work.

Marketing blogs are professional development tools

One of the least known benefits of writing regular blog posts, is that it is a powerful professional development tool. The process of constantly putting your ideas into words, which non marketing professionals will understand, massively improves your communication skills.

You will also find yourself studying more than ever before, as you strive to find more useful information for your readers. An active marketing blogger is an informed marketing professional.

Marketing blogs are a no brainer

All in all, it makes a lot of sense for marketing professionals to start a blog. It gives you the chance to have all the benefits I have mentioned here and many, many more. It takes a lot of commitment, over a long time. That is why there are so few marketing blogs out there. The blogger started without knowing what I just shared. They expected too much too soon.

I’ve said many times that starting Jim’s Marketing Blog was the best business decision of my life. If you go into blogging with the right mindset, keep learning and persist, there’s no reason why you can’t build a massively valuable marketing blog too.