If you try to market to everyone, you’ll fail to be relevant to anyone.
Here’s why this matters: Your ideal prospective clients respond to directly relevant marketing.
It cuts through the noise and grabs their attention. It’s clearly intended for them. It’s meaningful. And it’s incredibly powerful at converting prospective clients into actual clients.
It looks like this:
- Decide who your ideal client is.
- Market exclusively to them.
- Talk their language.
- Help them identify opportunities.
- Solve their most pressing problems.
- Give them 100% of your marketing investment.
- Ignore the rest.
And let the best prospective clients fall in love with you.