One of the characteristics of the very best Permission Marketing, is that the message is so valuable to you that you would miss it, if it stopped.
I encountered a superb example of this yesterday, when I noticed myself checking a couple of my favourite a number of times, to see if a new post had been published yet. For the 3rd day running there were no updates and that mattered to me. I missed it. My day was less, because their contribution was missing.
THAT is the way you want people to feel about your blog posts, newsletters and social media updates. Not as an intrusion, but as a welcomed experience. BTW: It was an RSS issue and I grabbed all the missing posts, later.
What leaves your kitchen is what matters
A great chef knows that nothing should leave their kitchen, unless it is worthy of them. In marketing, we need to apply a similar screening process before we press the send or publish button. We need to think if what we are about to share is likely to add value to those who receive it or not.
If we get that balance right, when we offer our audience a business proposition, they will listen. We will have earned their valuable attention.
This contribution focused approach is a world away from pestering people with sales pitches. It’s all about engaging with your marketplace by being seen as a source of value. Pestering people with sales messages, on the other hand, simply trains them to ignore you!
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