My FriendFeed buddy Robert Scoble announced last night, that he was going to unfollow around 105,000 people on Twitter. He has his reasons for doing this, most of which are valid in my opinion. Robert also publicly said (very generously) that he now realises he was wrong, when he said that I should not have… Continue Reading
Marketing tips and ideas to help you grow your business, by Jim Connolly
Be an original, like Gary Vaynerchuk
When Gary Vaynerchuk from Wine Library became an Internet star, hundreds or maybe thousands of people tried to imitate him. Almost overnight, I saw wine expert websites and blogs popping up everywhere. I started getting followed on Twitter and FriendFeed by wine experts. This sudden rush of wine experts everywhere was incredible – However: Can… Continue Reading
6 little-known facts about Jim Connolly
I have just updated the blog’s ‘about’ page and was going to include some personal information about me, which is not business related. Then I realised that if the information just gets added to the about page, almost none of my regular readers will see it! I like to know a little about the people… Continue Reading
The Power of Influence
I have a question for you. “Why does one person’s recommendation carry a lot of weight, when another person can give the same recommendation, yet few people take any notice?” The answer, of course, is influence. The recommendation of an influential person is powerful and in business it has a huge commercial value too. It’s… Continue Reading
7 ways to get more sales leads and enquiries
Here are 7 simple things you can do, to increase the number and the quality of your sales leads and enquiries. Take a look through this short list and see how many of them you are already doing. 1. Ask Think of the contacts you have, who already have access to your ideal profile of… Continue Reading
Marketing tip: The value of feedback
One of the most powerful tools in marketing is also one of the least mentioned. Ladies and gentlemen, I am talking about the marketing value of feedback. Marketing feedback The fastest and most accurate way to guarantee you are giving the marketplace what it wants, is to ask the marketplace what it wants! This feedback… Continue Reading
The price of success or the cost of failure?
Whenever I ask a business owner, why he or she refuses to get professional help in the key areas of their business, the answer is always the same. They tell me that they can’t afford it. This answer is based on a 100% incorrect assumption. The incorrect assumption, is that by not investing in professional… Continue Reading