If thousands of people offer a very similar service to your own, your income will be limited.
If hundreds of people in your industry market their services in a similar way to you, your growth potential will be limited.
If tens of people in your industry have websites that rank higher on Google than your site does, your online marketing potential will be limited.
If just one of your competitors decides to up their game and target your clients with professional, competitive marketing, your turnover and profits next year will be limited.
With 2011 just around the corner, you have a decision to make. You can either make 2011 a replay of 2010 or you can decide that you want something better.
To relive the same year over again (and waste another 12 months), simply do whatever you did in 2010. This is what most small business owners will do and it’s why they seldom make any worthwhile progress. It’s the path of least resistance. It’s easy. There’s no need to change.
To make things better in 2011, you need to stop whatever your current approach is and replace it with something more effective. This requires courage, which is why this path is so rare. It also requires change, which makes it just too uncomfortable for most people to try. The masses prefer to complain, but stay the same.
So, more of the same or something better?
Thankfully, the decision is always yours!
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