Would you like to attract more sales, leads or business enquiries?
Are you currently using a website to market your services? (BTW: It’s the 21st century, you should be.)
Here’s a quick marketing tip: Don’t turn your entire site into a sales pitch!
- Use your site to connect with people.
- Use your site to provide information and ideas.
- Use your site to help people find answers.
- Use your site to showcase your skills and how effective you are – But don’t turn it into one giant sales pitch.
There should be a key marketing page on your site, which gives people a short explanation of whatever your service is AND it’s benefits. It should list the problems that your offering solves and highlight the most compelling benefits or working with you or buying from you. It should have a few well chosen testimonials and it should regularly ask people to take action; to call or email you.
There’s an example of such a page, which works extremely well here on this blog. Study it. Check out where I place the calls to action and how easy I make it to get in touch with me – That phone number goes to a phone that’s right here on my desk!
Your key marketing page should then be sign-posted throughout your site, as I do with that small rectangle box beneath every post on this blog (if you are reading this post via RSS, click here.) By placing that small box at the bottom of each blog post, I reach people at the exact point, where they are most likely to contact me.
Here’s how it works: So, Mary reads a post of mine and really finds it useful. The very next thing Mary sees, is a message from me, which lets Mary know that I work with small business owners just like her and if she wants to know more, she just needs to “read this”. Each time someone comes here and reads something I’ve written, which leaves them wondering how many additional sales they would be making by working with me – BOOM, that box is there with a simple call to action.
By using the alternative approach, where the service provider is actually trying to sell their services on almost every page, it’s a lot harder to build rapport with your readers. It makes everything read like a glorified sales pitch. It’s like when you go to one of those stores where the salesperson approaches you as you walk through the door and asks, “how can I help you?”, rather than wait until you have entered the store, and maybe need help finding something or making a decision. The first approach bugs you – the second approach helps you. Two very different approaches and two very different end results.
Use your site to showcase your value. Show people that you are friendly and approachable. Make it as easy as possible for people to contact you and encourage them to do so. When you make that shift from pitching to connecting, the results can be amazing!
Let’s work together and grow your business. To find out more click here!