I spoke with someone earlier, who told me that she was “no good at marketing.” She went on to say that she would never be any good when it came to marketing. This lady is bright and she has lots to say, that’s worth listening to. However, she has failed to learn one of the most basic lessons in life:
“Our past results do not equal our future results.”
Just because we used an approach last week, last month or last year that didn’t work, does not mean we have to repeat that same error. We can learn from that lesson and move forward. As soon as we use a better strategy, we get better results.
How do you improve?
You have 2 main options if you want better marketing results:
- You can spend time studying marketing and start to develop increasingly effective marketing strategies. This can be very time consuming, but if you are starting to see some progress with your marketing efforts, it may be worth investing some more of your time. This is likely to be most appropriate for those who already have a good marketing foundation, and those who are not looking for fast results. There are lots of free marketing resources on this blog that will help you if you want to go it alone. Take a look at this post as a way to get started – It’s my top 10 marketing tips. Then, I strongly recommend you read my FREE 5 step Marketing Make-Over! You can also use the search box on the right, to find marketing posts on many different subjects – There are hundreds of posts there covering thousands of marketing answers and ideas – just waiting for you and all are 100% free!
- You can hire someone who already knows exactly what you need to do.
The bottom line is that you need to improve your marketing strategy and actions, if you want to improve your sales results. There’s absolutely no need to settle for under-performing marketing, so long as you are willing to take ownership of the challenge ahead of you and do something productive about it.
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