There are a number of assets in business, which have greater value than money. Here are three examples and why I believe they are worth so much.
Self-motivation is worth more than money
If you have the MONEY to hire the best advisors, but lack the motivation to actually use their advice, you will quickly lose the money. However, the person with the self-motivation to take intelligent action can have as much money as he or she is committed to earning. This is why people can go from rags to riches and why many rich people, end up not only broke – but broken.
In my business, I work hard to avoid people, who want to hire me as their marketing coach, just so we can have lots of interesting conversations. This is because I know that unless someone is motivated enough to get off their butt and work with the ideas and answers I provide to them, they won’t achieve anything. However, a self-motivated person working to a great plan, is simply unstoppable!
Faith is worth more than money
No matter how rich a person is financially, if they lack faith in; them self, their spouse, their friends, their company or product etc – they won’t feel very wealthy. Personally, I find that during the crunch times in life, and we ALL have those times, it’s also great to have faith in something that’s bigger than we are. In my case, that’s faith in God.
It’s impossible to move forward, unless we have faith in others and ourselves; from faith that the brakes on your car will work, to faith that if you work hard enough doing the right things, your business plans will work.
Knowledge is worth more than money
If someone dumps a million or two into Bob’s bank account, he better quickly learn how to be a millionaire! Otherwise, Bob won’t be a millionaire very long.
The reason lottery companies provide financial experts to work with the lottery winners, who win the major prizes, is that they were worried about all the negative stories, of multi-million lottery winners, who went broke and often ended up with less than they started with. That’s because money without knowledge, tends to disappear very quickly. A fool and his money, and all that! Of course, many lottery winners still went broke after getting great financial advice, because they lacked the self-motivation to use what they were told.
My mentor, the late Jim Rohn, used to say that the real value of building a million dollar business is NOT the million dollars. It’s the learning and knowledge we acquire earning that fortune. Take a million away from a millionaire, who made that money themselves, and they can make another million. This has been proven again and again to be true.