Jim's Marketing Blog

Marketing tips and ideas to help you grow your business, by Jim Connolly

The Twitter follower mystery

Mike Butcher – The UK & Ireland Editor for Techcrunch, sent me a couple of tweets today and also an email.  By the time Mike emailed me, he thought I had to be using a robot or something, to have developed such a great twitter network so quickly!  We spoke and by the end ofContinue Reading

Record breaking results

With the media focusing constantly on negative business news, it’s refreshing to see some good news stories coming out; (yes, there are still a lot of businesses doing really well!) Apple announce record breaking revenue & profits This article, from my tech news blog, gives some background to yesterday’s announcement by Apple; that their figuresContinue Reading

Time for marketing

QUESTION: What does great marketing have in common with great comedy? ANSWER: Timing! Marketing & timing I received an email earlier, announcing the launch, today, of a new website.  If you check the date of this post (20th January 2009) you will see that it’s the day that President Obama was inaugurated. This international,  massContinue Reading

4 ways to grow a business

With so many buzz words and marketing ideas flying around, it’s easy to forget the basics.  That’s why I wanted to share something with you today, which really helps us focus on what’s important. 4 ways to grow a business As Jay Abraham said so concisely, many years ago; there are only 4 ways toContinue Reading

Blog comments

I have always been a keen reader of blogs, not only because of the actual blog posts – but because of the gold dust you can find in a blog’s comments section. For example, no matter how knowledgeable a blogger is on his or her subject, there will usually be people reading a post, whoContinue Reading

Recession thinking

Judging by my inbox and the comments on this blog, it seems that the current recession is having a very different impact on different people.  That’s to be expected, yet I’m seeing businesses of similar sizes, in the same industries and the same region having totally different experiences. Recession marketing I wrote a while ago,Continue Reading

Targeted marketing

This post is all about how you can increase your sales and enquiries, by using a targeted approach to your marketing. A great product or service, with an excellent marketing message, will still fail to generate sales – unless that message is reaching a targeted group of prospective customers.  That’s why it’s so important forContinue Reading

Networking and numbers

One of the biggest mistakes people make when building a commercial network, is that they focus too much on numbers.  However, the size of a network by itself is of limited value.  Building a large, low value commercial network is actually a low leverage activity and counter-productive! Networking isn’t just about numbers This is becauseContinue Reading

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