As a marketing coach, I love working with people, who are passionate about their businesses. Passion is infectious. Passion is inspiring and motivating. Passion is power. You see, no matter how great your plans are, without the passion to see them through, they will simply remain plans. How sad would that be? What a waste – To have the ideas and make the plans, but to lack the passion to see them plans come to life.
Here’s what my mentor, Jim Rohn, used to say;
“We each have a decision to make. We can either pay the price for discipline or the price for regret. Discipline weighs ounces, but regret weighs tons!”
Business, goals and passion
When we are passionate about our plans, it’s easy for us to discipline ourselves to do what’s required, in order to achieve the results we want. The challenge is that most businesspeople develop plans that fail to motivate them. Their plans lack the power required, to give them the inspiration to leave their comfort zones. Their business plans don’t jump off the paper and motivate them to take action – so they remain plans.
The same is true of goal setting. People waste a fortune attending seminars and buying products to help them set and achieve goals; when the problem is usually that they simply need to set goals that inspire them and ignite their passion. The best goal-setting methodologies are worthless to us, if we use them to set goals that lack passion. It’s the passion, that motivates us to take action and make things happen.
Here’s what I have discovered: Your business plans and goals should be based around what YOU want to achieve. It’s hard to be passionate by proxy! Many people set the kind of business goals they think they SHOULD set, rather than the goals that truly get their passions going.
So, why not take a look at some of the plans you have made, which you have still not acted on. Ask yourself, honestly, if you are truly passionate about them. If not, there’s a good chance they are the wrong plans for you. If this is the case, replace them with something that really inspires you. You will be amazed at the results!
What part of your business are you most passionate about? What plans or goals are motivating you right now? Let us know!
Photo: Pink Moose
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