I switched my computer on this morning and was amazed with what I saw!
Last night, while I was sleeping, there were interesting conversations going on here; across 4 different posts and with dozens of comments. That kind of feedback or interaction, is one of the things I value most about blogging and yet another reason why I believe blogs have a bright future, as a marketing tool.
Marketing and blogs
There are many reasons why blogs are extremely powerful as marketing tools. One of these reasons, is that it is easier to build a targeted community around a blog. For example, each of those 4 active conversations last night were directly relevant to the theme of this blog; which is marketing and business development for small businesses.
Now, some of the people involved in these debates, shared the debate on Facebook, Linkedin and Twitter, which saw a massive increase in new readers and blog subscribers. In simple terms, if I had written those posts as traditional articles on a website, with no comments section and no way for readers to contribute, there would have been far less interest and far fewer people would have seen it or shared it.
My posts acted as a catalyst, but it was the interest caused by the reader comments, which created the real surge in interest. In addition, the people who commented on those posts increased the value of those posts enormously, with their insights and ideas. I will be writing a lot more about the marketing benefits of blogging in the future. For now, I simply ask business owners that are not already blogging, to consider the opportunities.
Do you have a business blog? What are the main benefits YOU see from it?
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Photo: Lin Pernille