It’s a fact: The best marketing ideas in the world will not work, unless you use them.
Over the years, I have discovered that small business owners can be divided into 2 groups, when it comes to marketing.
Group 1: Those who find marketing interesting, but just dabble and seldom work with the ideas they find.
These people love reading about marketing and they enjoy the social elements of marketing such as networking, social media etc, but they seldom actually take time to develop a marketing plan and work the plan. In many cases, they have businesses that are struggling financially and they knowledge to turn it around – If only they put some of their marketing ideas to work.
Ideas are GREAT, but they need to act on them if you want to achieve anything.
Group 2: Those who understand that marketing is an essential part of their business, so they put the best marketing ideas they find into action.
These business owners see things very differently from the previous, much larger group. They have discovered that if they find a marketing idea interesting, then use it, amazing things can happen. They are not afraid to fail, because they know that marketing is all about testing and measuring. If they try something and it doesn’t work the way they want, they will review the feedback and try again with a new refinement. They will then measure the feedback and make further adjustments, until they get the results they want.
Ultimately, our commercial success will be determined by our level of intelligent activity; not by how much useful knowledge we have acquired. Why not take the best marketing idea you have right now, and use it!
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Photo: Ian Munroe