Perspective is a fascinating thing.
My elderly neighbour refers to me as ‘a nice lad’. She is 40 years older than me and from her perspective, I’m just a kid. However, as far as my friend’s 12 year old son is concerned, I’m ancient. From his perspective, I’m almost as old as his father, which makes me really old.
As business owners, it’s tempting to look at things from OUR perspective. The challenge with that approach, is that our success will be determined by the value we deliver – as seen from the perspective of the marketplace. We know we care about our clients and we know we are committed to delivering excellence, but can the marketplace see it?
It can be a very useful exercise, to take a step back form our business and consider how things look, from the perspective of our clients and prospective clients. Sometimes, we can be so close to our own business that we can hardly see it!