When you communicate what your business stands for, something magical happens.
- A section of your marketplace, which believes strongly in the same things as you, will find themselves far more attracted to your business.
- Those who are strongly against what your business stands for, will look elsewhere for a provider.
- Plus, you will have successfully differentiated yourself from other providers in your industry, who struggle to get noticed at all.
The power of standing for something
By letting the marketplace know what matters most to you and your business, you attract the very people you will derive the most joy from working with. This will make the business of business massively more enjoyable. It will improve the quality of your work too, by default.
By driving those away, who disagree with what you stand for, you no longer have to endure the enormous emotional and financial drain of low value customers.
If you haven’t already done so, make a list of what you and your business stand for. Then, consider using a condensed version of it in your marketing.
It’s one of the fastest ways to differentiate yourself from your competitors, get noticed and attract the attention of the best customers.