It’s tempting to dumb down your marketing message. Surely, if you dumb it down enough, everyone will understand it. Everyone will have their questions answered. Everyone will be happy.
The challenge is, you don’t sell to everyone. So, you’re marketing to the wrong people!
A smarter approach
The most effective and powerful marketing messages are those, which your clients or customers understand. Messages that are highly relevant to them. Messages that speak to them directly. Messages that inspire them to take action and motivate them to hire you or buy from you. You can’t achieve that by dumbing down for the masses.
If you’re not making enough sales or attracting enough clients, I have a suggestion for you. Instead of dumbing down your marketing message, look for ways to smarten it up. True, not everyone will understand your message. However, your prospective clients or customers may think you’re exactly what they’re looking for.