So, how do you know if your new business idea has the potential to succeed?
One way is to tell a select group of people about your idea. These should be people you trust. They should also be the kind of people your product or service is aimed at.
Then, see what happens.
- If those people tell their friends about your idea, you could have a success on your hands.
- If those people smile, agree with you, but don’t tell their friends, you need to improve the idea or ditch it.
Of course, this doesn’t only apply to new business ideas.
In the connection economy, the products and services that thrive are those that people talk about. Everything, from a busy local restaurant to the iPhone, succeeds because people spread the word.
Give people a remarkable product. A remarkable experience. One worth sharing.
If you do… they will.