I recently added my email address to every page on this blog. Very soon after, lots of you asked me why I did it and what the results have been. So, here’s your answer. Why I value your emails so much Ever since I started this blog, I have published my email address (and my… Continue Reading
Marketing tips and ideas to help you grow your business, by Jim Connolly
When we work through gritted teeth, it shows!
You can always tell if someone is really enjoying what they do or if they are simply phoning it in – just going through the motions. I spoke with the owner of an independent jewellers recently, who clearly loved her work. I was buying my wife some earrings and asked the owner for some help.… Continue Reading
How to avoid limiting your potential
The main obstacle we need to overcome in order to move our business up another level… is ourselves. The beliefs you have about what you are capable of, formed by the stories you tell yourself, determine where you set the bar on your potential. This is why business owners find their turnover or revenue grows… Continue Reading
Setting your sail for 2013
There’s a lot of wisdom in this wonderful, old saying: It’s not what life throws at you that determines your results – it’s what you do with it that counts. The setting of your sail Jim Rohn used to talk about the importance of setting your sail correctly. The winds of change, both positive and… Continue Reading
Do we have a deal?
One of the many great things about writing a blog, is that it confirms the overwhelming generosity of people. How can I repay you? I get emails every day, thanking me for the ideas I share here and the time I invest in order to help you and your business. Often, people ask how they… Continue Reading
Stop trying to please everyone
You can’t keep everyone happy and as a business owner, you shouldn’t even try. Every successful business has one thing in common: They know exactly who their customer is and they focus on making them happy. Pleasing your target market The people at Apple focus on building products, which people who value their approach to… Continue Reading
Doing fine or doing remarkable?
If my local Costa Coffee shop closed, it wouldn’t really matter to me. For those of you who don’t already know, they are a national coffee shop chain in the UK, similar to Starbucks. My local Costa Coffee is typical of what I call a fine business. The service is fine, but not exceptional. The… Continue Reading
Ever thought about firing 75% of your clients?
What would happen if you fired your worst clients and invested all that extra time, delivering excellence to your most valuable clients? I was thinking about this after recalling a chat I had, with the owner of an extremely successful accountancy business. We were both guests on a local BBC radio show and after the… Continue Reading