I have a plea for you today: If you want your marketing to work, stop trying to please everyone.
The purpose of your marketing is to motivate just a small section of people. You need to inspire those who:
- Buy the type of products you sell.
- Buy the type of services you provide.
Be directly relevant to your ideal profile of client and ignore the rest. For example, if you offer a high quality service, which is priced higher than most of your competitors, market it exclusively for those who appreciate quality and are happy to pay for it. They will immediately connect with your marketing message, because it was written exclusively for people like them.
Conversely, by marketing to the masses, your marketing is directly relevant to no one. At best, your marketing will be vaguely relevant to some people. The challenge here, is that being vaguely relevant isn’t enough to motivate people to buy from you or hire you.
So, get specific.
P.S. This will help you: Don’t let this guy ruin your marketing!