If only they knew how amazing your business is, you would have more great clients.
If only they knew how amazing your business is, you would be able to charge what you are worth.
If only they knew how amazing your business is, you would escape the feast and famine cycle.
If only they knew how amazing your business is, you could look to the future with confidence.
So, let them know!
Explain what makes your business stand out. Highlight the benefits of working with you, rather than an ‘average quality’ alternative provider. Showcase your strengths.
Just don’t expect them to believe general marketing claims. Telling them things like “we try harder”, “we go the extra mile” and “our service is second to none”, doesn’t work. Everyone makes those generic promises.
Show them specifics
If you want prospective clients to know how genuinely amazing your business is, you need to move from generic, to specific. This means providing supporting information for your claims. Show them the difference.
For example, instead of claiming to offer great customer service, show them how you invest in customer service training. Show them the additional opening hours you provide. Show them your customer service awards and notable mentions in the press, etc.
When they know how amazing your business is, you will find you attract the best clients, the most attractive fees and the most rewarding projects.
So let them know!
PS: Here’s a free, 3 part series on how to attract the best clients and the highest fees.