If you want clients and prospective clients to think of you as the go-to person, for whatever service you provide, I believe you’ll find this post really useful. It’s based around 3 steps you can take, which will change the way people think and feel about you, so you become their irresistible choice. What is… Continue Reading
Marketing tips and ideas to help you grow your business, by Jim Connolly
Creating your masterpiece?
Armed with a computer and an idea, it’s possible to create something amazing and reach millions of people with your creation (or message). So, with all that potential, what does the average small business owner do? In most cases, they act in a totally predictable way. Rather than create, they curate. Rather than innovate, they… Continue Reading
This is why you need to step outside your business
Sometimes we work so hard within our business, that we find ourselves missing the bigger picture. We get so wrapped up in what we are doing, that we lose track of where we are going. Looking at YOUR bigger picture Take some time out today, to look at your bigger picture. Here are just a… Continue Reading
How a Special Offer went badly wrong
It’s possible for a special offer to go spectacularly wrong, if you fail to look at the offer from the customer’s perspective. Allow me to explain. Messages and subtext My wife received an offer from a local restaurant via Facebook. It was an incredible offer, genuinely worth around 90% off the price of a meal… Continue Reading
Human Billboards? Really?
Most small business owners miss out on great, free exposure, because they fail to advertise their products or services, to the people who see them each day. For example, their car is seen daily by lots of people, yet they have nothing displayed on their car to promote their business. They wear a t-shirt during… Continue Reading
Why isn’t my problem as important to you, as it is to me?
I had a bad customer service experience today, which contained a valuable lesson. I’d like to share that lesson with you. It started when I needed tech support from my email provider, Mailchimp. Every encounter I have had with their support team has been poor and today’s encounter was no exception. My Mailchimp Customer service… Continue Reading
A lesson from Mark Twain about Going Out On a Limb
One of the foundations of success, is a willingness to go out on a limb, when necessary. In fact, in business and in life generally, all meaningful progress is preceded by the decision to take a risk, go out on a limb and do something. Out on a limb Starting a family, starting a business, relocating… Continue Reading
3 Ways to grow your business for pennies
A lot of small business owners are struggling financially right now. So today, I am going to give you 3 ideas you can work on, which will help you grow your business for pennies or less! 1. You can delight your customers more than your competitors do This is one of the smartest marketing investments… Continue Reading