One of the most effective ways to grow a business, is to become an engaged observer. It’s a skill that anyone can learn and the results can be incredible [and fast].
Here’s an example of what I mean.
- When a typical business owner finds a useful website, they’ll read it and bookmark it.
- An engaged observer will do the same. However, they will also look deeper into the design and content of the website, to see what makes it so valuable. They’ll then consider if any of the lessons can be adapted into their own site.
Here’s another example.
- A typical business owner will look through their mail and email, decide what’s worth opening and discard the rest.
- An engaged observer will do the same. However, they will also spend a little time identifying what made some of those messages look valuable enough to open. They’ll then consider if any of the lessons can be adapted into their own marketing letters and emails.
Engaged observers look beyond the obvious. They’re always studying what works. It’s not about copying. It’s about learning from the success of others and adapting it, so that it works for you.
Tip: Read this. Here are 15 Powerful ideas to help you grow your business.