We already know where the bar is set, when it comes to delighting your clients and customers. Their experience of you needs to be so good that it leaves them thinking:
“That was far better than I expected.”
Get that right and they will come back for more. They’ll tell their friends too.
The challenge here is obvious
The business owner who commits to this model, needs to consistently look for ways to improve. That’s because once you set the bar this high, what’s expected of you also increases and thus a cycle of excellence is created.
I have to warn you, exceeding expectations isn’t as easy as simply meeting expectations. However, in my experience the rewards are well worth the effort. You will attract the best clients and build a great reputation too.
On a personal note
This approach has inspired me to achieve amazing results for countless clients. It stretches me to do my best work… to over-deliver for them. As a result, I’ve taken clients from desperation or frustration, to life-changing commercial successes.
If you are not already doing so, I strongly recommend you use the same approach.