The internet [and book stores] are packed with experts, claiming to be able to deliver unbelievable results in unbelievable time with unbelievably little effort.
Don’t believe them!
Growth hacking, business hacking, success systems, tricks and shortcuts are everywhere. Not because they work, but because they sell.
A subset of the population wants to believe that they can get rich [thin, healthy] quick. They want to reap the harvest, without planting the seeds and tending the land. They want the rewards, without the effort. They’re looking for magic: something that breaks the laws of cause and effect.
So an army of so-called experts have developed the 21st century equivalent of snake oil. It’s well-crafted bullshit. Bullshit designed to press all the right buttons, on those who are looking for unbelievable results. And the hungry marketplace laps it up.
The fastest route to success
The fastest way to get from where you are, to where you want to be, is to take the most direct route. To find out what works and do it. It’s about learning how to do the right things, correctly.
Shortcuts are nothing more than costly detours.