Every time you follow the flock, you become a little more invisible. Now, if you are trying to avoid being noticed, that’s a very useful tactic. However, if you are a business owner seeking to attract the attention of your marketplace, it’s not such a wise move. Fear as your compass The more of your… Continue Reading
What everybody ought to know about making decisions
If you want to succeed in business, you need to learn how to make decisions, correctly. Successful business owners are typically very good when it comes to making decisions. They know that indecision costs them opportunities. They get the facts they need, think about the proposition, often discuss it with others to get some feedback,… Continue Reading
Steve Jobs, Seth Godin and The Secret Of Their Success!
(Update: I have written a follow-up to this post here) Does the world really need another service provider, who is just a little less expensive, just a little faster or who offers just a little better customer service? No: The marketplace is not excited or motivated by yet another pretty average provider. What causes people… Continue Reading
How to build a valuable client list and a more profitable business
The way to build a great client list, is to feed your business with high quality leads, from your ideal profile of client. It’s actually pretty simple to see how targeted your marketing has been up until now. You just need to take a look at the quality and volume of the leads or inquiries… Continue Reading
The secret to solving your biggest business challenges
Whatever problems your business is facing right now, the solution you need is available. The question is, how committed are you to getting the answers you need? Failure seldom happens overnight If you had a broken water pipe, with water gushing out all over your home, ruining everything, you would very quickly call in a… Continue Reading
Give until it STOPS hurting
One of the cornerstones of effective marketing, is to focus on your prospective clients and their needs, rather than your own. Some call it paying it forward. Others call it contribution. You can call it whatever you like, but it’s the same thing: Focusing your efforts on the other guy and not on yourself. Bring… Continue Reading
What’s the problem?
To fix a problem, you need to start off by acknowledging you actually have a problem. I was thinking about this earlier, when I decided to stop spending money with a provider, who has apparently lost a lot of customers recently. In short, the quality of service went from just above average when they launched… Continue Reading
How to add a new income stream to your business and avoid time wasters too
This may be one of the most valuable posts I have ever written for you! It’s a very simple idea, which can save you a lot of time AND generate a substantial, new income stream for you and your business. It started (by accident) a few weeks ago, when I added a page to this… Continue Reading
One Place Only: Your chance to join me for a year!
Have you been thinking about joining my marketing mentor program; where I work with you for a whole year, helping you to grow your business and boost your profits? Well, if you have, I’ve some very good news for you. A position has unexpectedly just become available… starting as early as next week! You can… Continue Reading
Selling on benefits? Then read this!
You’ve been told for years that you sell on benefits not features. It’s one of those things you see stated again and again, yet there is a key element missing, which is essential if you want to get the best return on your marketing investment. That’s what this post is all about. Educate then inform… Continue Reading