As a business owner, there are 2 ways you can choose to market your business. One works extremely well. One doesn’t. And most small business owners are choosing the wrong option. I don’t want that to happen to you.
Here are the 2 options available to you.
- Try and appeal to as many people as possible.
- Intentionally choose the type of customers or clients you want to service. And ignore the rest.
That first option seems to make sense
The thinking looks like this: If we try and appeal to everyone, we’ll have more prospective customers. This should increase our chances.
The reality is different. Very different!
By trying to be relevant to almost anyone who could have a need for their services, they end up being directly relevant to no one. Unless you’re directly relevant, you’ll be ignored! So this weakens their marketing and lowers their chances of success.
Don’t do that.
The most successful business owners decide exactly who they want to serve. They then intentionally focus on communicating with this section of their marketplace. They learn what matters most to this group. They uncover their main challenges. They then connect with them in a way that’s directly relevant and therefore exceptionally powerful.
That’s the most effective way to attract the right kind of attention and inspire people to buy from you or hire you.
Don’t miss this: 4 Powerful words, which attract clients like a magnet!