Marketing tips and ideas to help you grow your business, by Jim Connolly

How to avoid limiting your potential

The main obstacle we need to overcome in order to move our business up another level… is ourselves. The beliefs you have about what you are capable of, formed by the stories you tell yourself, determine where you set the bar on your potential. This is why business owners find their turnover or revenue growsContinue Reading

Setting your sail for 2013

There’s a lot of wisdom in this wonderful, old saying: It’s not what life throws at you that determines your results – it’s what you do with it that counts. The setting of your sail Jim Rohn used to talk about the importance of setting your sail correctly. The winds of change, both positive andContinue Reading

Do we have a deal?

One of the many great things about writing a blog, is that it confirms the overwhelming generosity of people. How can I repay you? I get emails every day, thanking me for the ideas I share here and the time I invest in order to help you and your business. Often, people ask how theyContinue Reading

Stop trying to please everyone

You can’t keep everyone happy and as a business owner, you shouldn’t even try. Every successful business has one thing in common: They know exactly who their customer is and they focus on making them happy. Pleasing your target market The people at Apple focus on building products, which people who value their approach toContinue Reading

Doing fine or doing remarkable?

If my local Costa Coffee shop closed, it wouldn’t really matter to me. For those of you who don’t already know, they are a national coffee shop chain in the UK, similar to Starbucks. My local Costa Coffee is typical of what I call a fine business. The service is fine, but not exceptional. TheContinue Reading

Ever thought about firing 75% of your clients?

What would happen if you fired your worst clients and invested all that extra time, delivering excellence to your most valuable clients? I was thinking about this after recalling a chat I had, with the owner of an extremely successful accountancy business. We were both guests on a local BBC radio show and after theContinue Reading

How to get the wrong kind of attention!

I watched recently, as someone on Twitter asked his followers if they would recommend a blog for him to read. He specifically asked people not to send him a link to their own blog. I asked him afterwards what feedback he received. He said all, except one person, tweeted a link to their own site.Continue Reading

Keeping you in the picture

Regular readers of this blog may have noticed a slight change in the format of last weeks posts. They didn’t contain any images. For years, I have invested a great deal of time trying to find interesting images for blog posts. I was of the opinion that posts needed images, yet as I discovered lastContinue Reading

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