Wouldn’t it be useful, if you were able to make your business, product or service stand out?
If you know the work of any famous painter, it’s easy to identify their art. Great artists stand out because their style is almost like a signature. It’s something unique to them. They may use the same type of paint, brushes and canvas as thousands of others, but what they do with those materials is uniquely them.
Interestingly, we find when studying the work of any successful business person, that his or her work is just as individual as a famous painter. They may use the same business tools as thousands of others, but what they do with those tools is uniquely ‘them’. It’s their signature.
What are you focusing on, the tools or what you do with them?
That’s an important question. For example, lots of business owners use email marketing, yet their message is predictable and lacks their unique signature. Millions of business owners use social networks, mostly in a very predictable way, with no unique signature.
Success comes from stepping away from the masses and doing things your way. For example.
- If you want more followers, do something worth following. Don’t copy what everyone else is saying.
- If you want more word of mouth referrals, do something worth talking about. Don’t copy what everyone else is doing.
- If you want to attract higher fees, do something worth paying more for. Don’t copy what everyone else is offering.
Dr. Seuss was right when he said, “Why fit in when you were born to stand out?” Your uniqueness is your greatest asset. Be yourself. That’s all you need to be.