It’s a fact: People who are happy with their current provider, are not looking for whatever your business is offering.
Even if you’re providing amazing value, it’s invisible to those who are not interested.
Focus on the dissatisfied
Yes, build an awareness of how great your product or service is, so people know who you are and where you are, when they have a need.
However, if you want to have the full attention of people, who are ready to make a purchasing decision right now… seek out the dissatisfied.
It’s a far more rewarding business building strategy, than trying to convince the disinterested.