The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same! Steve Jobs famously said that the iPhone was not a product, it was a lifestyle. Apple marketing went on to… Continue Reading
Marketing tips and ideas to help you grow your business, by Jim Connolly
Bloggers: Social search and the freedom to focus on quality
Social search is changing the game for business owners who blog and create content. Thankfully, it’s changing things in our favour and that’s what today’s post is all about. Even the best search engine is flawed Whilst regarded by many as the best search engine available, even Google search is extremely easy to fool and… Continue Reading
Millions saw the apple fall, but Newton asked why!
What questions are you asking about your business, right now? The reason I ask, is that questions are a lot more important to the success of your business, than many people seem to think. Millions saw the apple fall, but Newton was the one who asked why! ~ William Hazzlitt. Bad questions lead to bad… Continue Reading
PicMonkey: Highly recommended
Today, I want to recommend a wonderful, free resource to you. I’m talking about (drum roll please) the PicMonkey app! PicMonkey and me In short, PicMonkey is a web based app you can use for free, to edit photos and create designs. However, that brief description does not do the app justice. Not even close.… Continue Reading
The truth about Steve Jobs, research and planning
Steve Jobs was a remarkable person. Like many, I have studied his career for years and been amazed at what he achieved, in such a very short time. One of the things that happens whenever someone has a massive impact in any area of life, is that their ideas get misquoted or distorted. Today’s post… Continue Reading
Talk is cheap
Does your business have a slogan associated with it? If it does, I have a question for you: How closely does that slogan reflect the reality of your business? Words are easy For example, the businesses in every niche claim to offer outstanding customer service, yet this is factually incorrect. If they really DID offer… Continue Reading
Thousands of blog posts for you to use for free
I’ve written thousands of posts for you on Jim’s Marketing Blog. However, these posts are not just here for you to read: You are also free to USE them in your newsletter, your blog, your website or in ANY WAY you wish – free of charge! No permission required You do not need my permission… Continue Reading
What everybody needs to know about Value and Trust
If you want to make more sales or attract more high quality clients, you need to understand the following marketing fact: If a prospective client sees enough value in your service and they trust you to deliver it, they will buy from you! Value or trust: Which is letting you down? If people are not… Continue Reading