With any project, you plant the seeds of success at the beginning, when it’s difficult, when there are no guarantees. It’s easy to get up and write a blog post, when you know that 5,000 or 10,000 people will read your work that day. The reward justifies the effort. Everyone writing to that kind of… Continue Reading
Are you sitting comfortably? Then read this!
Here’s a great question, to help ensure you’re not mistaking activity for progress: “Is my marketing based on doing the right things, correctly OR doing things I feel comfortable with?” Review what you are comfortable with Whilst most small business owners have varied working weeks, there are certain things they do routinely. Now, if those… Continue Reading
How do people feel about your business?
I heard a guy in my local coffee shop explaining to a friend, why he bought himself an iPhone. “I needed cheering up, so I decided to treat myself to a new iPhone. I had to wait 3 days for the phone to arrive and to be honest, the wait was pretty exciting.” That’s an… Continue Reading
Change: Love it or hate it but you can’t avoid it!
How do you feel about ‘change’? Yesterday, Google released an all new look for it’s Google+ project and the reaction from users is exactly what we see, whenever any major change is made to any major project: Some people embraced the change and quickly adapted their Google+ account to get the best from it. For… Continue Reading
How to develop clear, compelling marketing that attracts high quality clients
Would you like more high quality clients and a predictable flow of targeted, valuable business leads? Do you find you attract either too few leads or that prospective clients are too cost conscious? If you just answered yes to either of those questions, you may find this post useful. So, exactly who is your ideal… Continue Reading
2 Things you need to know, if you want massively better marketing results!
Before you send your next piece of marketing to anyone, there are 2 important things you should consider if you want to get the best return on your investment. Here they are: 1. Do I have permission to contact this person? A lot of marketing is still based on interrupting people. For example: They send… Continue Reading
Thinking of developing a digital product? If you’re a service provider, you should!
If you sell advice for a living (coaching, consulting, training etc) and want to make more money, without having to work more hours, I have a suggestion for you. Turn an element of your expertise into a downloadable product. Here’s why! Why I did it Before my son was born, I spent a lot of… Continue Reading
Get more targeted traffic from Google with these 5 simple tips
If you get less high quality traffic from Google than you would like, here are 5 basic things you should look at. Here they are, in no particular order: 1. Does your blog link to what Google calls ‘Bad neighborhoods’? Google are constantly looking for sites that are trying to game or fool its ranking… Continue Reading
Are you building an exceptional customer experience?
It pays to make the experience of connecting with your business, as exceptional as you possibly can! My wife and son visited The Tower of London this week and had such a wonderful time that they have been telling everyone. As a result, my wife’s friends and the couple of hundred people who connect with… Continue Reading
10 Marketing questions to focus on if you want fast, measurable results!
Here are 10 small business marketing questions for you, based on ideas I have been working on with clients over the past week. Take a look through the list and see if it helps you identify areas, where you could improve. How many of the people I follow on social networks do I really need… Continue Reading